Senior Paid Digital Manager (Dallas, TX)

| Dallas-Fort Worth, TX
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About this opportunity

ABI Research estimates the total addressable market for private cellular networks to increase from $3.7 billion in 2021 to more than $109.4 billion in 2030. Ericsson is a market leader for enterprise wireless networking and with the combined offerings of its acquisition of Cradlepoint in 2020 can deliver a range of solutions and services for the enterprise.

The Senior Paid Digital Manger will be joining the Demand Marketing organization of Ericsson supporting the Enterprise Private 5G (EP5G) and NetCloud Private Networks products. The key responsibility of the Demand Marketing organization is to drive preference, leads, pipeline and revenue for Ericsson products and sales teams. This role will work with a newly formed business unit that is tasked with driving the standard for enterprise within Ericsson.

What you will do
  • Define the overarching paid digital marketing strategy (search, display and social) across in support of driving awareness and demand
  • Define the overarching paid digital marketing strategy (search, display and social) across in support of driving awareness and demand
  • Manage paid programs across channels such as digital, social and search targeting functions aligned to demand priorities
  • Track and report on status of all digital programs, ensuring timely communication and access to all stakeholders.
  • Manage global digital marketing budget and regional recommendations for paid marketing mix
  • Analyze ongoing performance metrics; prepare and communicate reports and useful insights for broad communication
  • Serve as the paid media subject matter authority, keeping on top of trends, standard methodologies, and changes in the media space
You will bring
  • Demonstrated ability leading Paid digital efforts across search, social and display
  • Facebook, LinkedIn, Google Display Network, and other social & display channels a plus
  • Guide level knowledge of campaign strategy, development, optimization tactics, and reporting
  • Experience in planning and executing media budget
  • Experience at high tech and telecom sector a plus
  • Consistent track record of driving demand via Paid Search channels and an understanding of the interaction between organic search and other channels.
  • Strategic problem solver who can implement tactically and willing to get into details
  • Project management abilities with a process driven attitude and experience with work management tools (Asana, Jira, etc)
  • Strong analytical & performance optimization skills and a guide with Microsoft Excel
  • Experience working with internal and external creative teams to conceptualise and develop media assets
  • Passionate about the latest tools, trends, techniques, ad technologies and platforms
  • Knowledge of the latest attribution and funnel tracking platforms and techniques
  • Somebody who is self-started who can work around roadblocks and solve problems
  • Strong communication skills with the ability to clearly convey results and recommendations to the full marketing team and executives.
  • Effectively works cross-functionally with other teams on shared goals

At Ericsson, you'll have an outstanding opportunity. The chance to use your skills and imagination to push the boundaries of what's possible. To build never seen before solutions to some of the world's toughest problems. You'll be challenged, but you won't be alone. You'll be joining a team of diverse innovators, all driven to go beyond the status quo to craft what comes next.

What happens once you apply?

To prepare yourself for next steps, please explore here: https://www.ericsson.com/en/careers/job-opportunities/hiring-process

Notice of Job Opportunity -Legal Notices for PERM

Encouraging a diverse and inclusive organization is core to our values at Ericsson, that's why we nurture it in everything we do. We truly believe that by collaborating with people with different experiences we drive innovation, which is essential for our future growth. We encourage people from all backgrounds to apply and realize their full potential as part of our Ericsson team. Ericsson is proud to be an Equal Opportunity and Affirmative Action employer, learn more. If you need assistance or to request an accommodation due to a disability, please contact Ericsson at [email protected]

DISCLAIMER: The above statements are intended to describe the general nature and level of work being performed by employees in this position. They are not an exhaustive list of all responsibilities, duties and skills required for this position, and you may be required to perform additional job tasks as assigned.

Primary country and city: United States (US) || United States : Texas : Plano

Be where it begins

Our Culture
Welcome to an inclusive, global company where your opportunity to make an impact is endless. Share your most innovative ideas, bring your unique perspective and bring your unique perspective in a speak up environment. With us, you will no longer be dreaming of what the future holds - you will be redefining it at a company where you're empowered to lead and perform at your very best.
Learning and Development
Being a part of our team means having the flexibility to take your career in many different directions, but it also means leveraging the supportive structure of a big organization, with clear personal and professional development opportunities.
Benefits and Rewards
We believe that great accomplishments deserve great benefits and transparent rewards. We strive to offer competitive, unbiased, and fair rewards for all our people. We empower you to manage your own time and promote flexible working opportunities, along with family-friendly policies.

Click here to find out more about our benefits.

Job Segment: Telecom, Telecommunications, Marketing Manager, Project Manager, Social Media, Technology, Marketing
More Information on Ericsson
Ericsson operates in the Information Technology industry. The company is located in Seattle, WA, Plano, TX and Austin, TX. Ericsson was founded in 1876. It has 132137 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 71 open jobs at Ericsson, click here.
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