Senior Marketing Specialist, CRM HTML & Ops at Yahoo (Baltimore, MD)

| Baltimore, MD
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Yahoo is a global media and tech company that connects people to their passions. We reach nearly 900M people around the world, bringing them closer to what they love-from finance and sports, to shopping, gaming and news-with the trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media.
The CRM Marketing Specialist will be responsible for building and coding Yahoo consumer facing marketing email campaigns using HTML. This person will take on executing day-to-day email marketing initiatives including, but not limited to, email campaign build, proofing, tagging, and testing of one-time and triggered recurring campaigns. We will be looking to this person to effectively apply industry best practices as well as internal brand standards to HTML development. As a part of this role, CRM operations will also come into play. Executing email campaigns by leveraging Yahoo's technology platform and data to build email, push and triggered communications.
  • Convert email designs to functional, dynamic and responsive web/mobile templates
  • Edit and modify existing creative designs using industry standard design applications such as Photoshop, Illustrator and Sketch
  • Test HTML code using Litmus for syntax errors, responsiveness, and accuracy across platforms and formats
  • Support CRM Marketing Managers on executing campaign blueprints for all user segment programs and channel types
  • Maintain a current understanding of CRM/email marketing best practices and apply them to the execution of campaigns
  • Partner with the engineering teams to understand the data requirements to implement successful campaigns
  • Ability to HTML code global email campaigns which require translation into one template using conditional statements to display the appropriate content.

  • 2 years of experience in coding HTML in email and/or web development context. Specific experience with email layout and code within web and responsive mobile constraints
  • 1-2 years experience building and executing cross-channel marketing programs specifically email across multiple device types (mobile, desktop)
  • Candidate must demonstrate technical acumen to resolve data issues with targeting lists to expedite and facilitate campaign delivery
  • Ability to troubleshoot coding problems
  • Ability to manage a significant, constantly changing workload and adhere to tight deadlines
  • Creative, positive energy, self-directed, amiable attitude, and composed under pressure.
  • Past experience with email service providers and marketing automation platforms highly desired
  • Proficient in HTML, Dreamweaver, Photoshop.
  • Experience with Microsoft Office Suite, including Microsoft Word, Excel, PowerPoint

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form ( ) or call 408-336-1409. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.
At Yahoo, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion ( ) page to learn more.
US Only: Please be aware that Yahoo requires all employees entering a U.S. Yahoo office and/or attending a company event (including client events) are required to be vaccinated for COVID-19. This position will require the successful candidate to obtain and show proof of a vaccination to enter a U.S. Yahoo office and/or attending a company event (including client events). Yahoo is an equal opportunity employer, and will provide reasonable accommodation to those individuals who are unable to be vaccinated consistent with federal, state, and local law.
Currently work for Yahoo? Please apply on our internal career site.
More Information on Yahoo
Yahoo operates in the AdTech industry. The company is located in Sunnyvale, CA. Yahoo was founded in 2022. It has 10001 total employees. To see all 165 open jobs at Yahoo, click here.
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