Senior Marketing Manager (Dallas, TX)

| Dallas-Fort Worth, TX
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Gartner delivers actionable, objective insight to executives and their teams to make faster, smarter decisions and achieve stronger performance on their most critical priorities. Our Corporate Marketing team strives to understand the needs of the customers and communities we serve and designs the most effective programs to profitability meet those needs. This team accelerates sales activity by attracting, engaging, and converting leaders and their teams through the delivery of compelling Gartner insights and experiences throughout the buyer journey.

We're looking for an experienced Sr. Manager of B2B Marketing to join our Americas Finance, Legal, and Compliance marketing team. The ideal candidate would have a background in developing and executing campaigns, channel strategies and sales enablement to drive lead acquisition and pipeline progression for new business and account expansion. We're looking for a marketing manager with a passion for customer-centric marketing, partnering closely with sales, and developing and innovating programs that resonate with our target audiences and deliver measurable results.

What You Will do:
  • Create strategy, messaging, and promotional plans to drive lead generation; manage centers of excellence to deliver on plans, execution, and measurements
  • Align programs and campaigns with regional sales goals and initiatives including monthly campaigns for the sales channel
  • Partner closely with Product, Research and Business Development to continually align marketing activities and priorities
  • Develop KPIs and metrics for campaigns to set clear goals and assess campaign success at the campaign, activity, and channel levels to inform future campaign tactics
  • Support sales with collateral and enablement materials to achieve their goals
  • Develop test plans to optimize marketing programs
  • Track and measure marketing effectiveness across channels and optimize plans to ensure ROI on all activities
  • Own commercial content development, partnership with the Sales Enablement Team, to enable buyers to complete jobs in the buyer journey
  • Coordinate activities and plans with Events Marketing and Global Marketing campaigns
  • Prioritize initiatives and projects for you and team--support project management, monitor and deliver against milestones, remove roadblocks, problem solve
  • Operate independently and manage a team while working cross-functionally with the other regions and internal departments (creative services, sales ops, product team, analytics, tech, legal, finance, and compliance)
  • Manage and develop at least one direct report


What You Will Need:
  • Bachelor's Degree in business or marketing
  • 5+ years' experience in marketing roles, experience with acquisition marketing, lead generation activities and supporting a large B2B sales region
  • 2+ years' management experience
  • Proven experience in driving increased marketing lead volume and sales growth
  • Prior experience marketing to chief financial officers and/or finance executives is preferred
  • Ability to develop strong trust-based relationships with senior leaders in Sales, Research, Product, and Centers of Excellence
  • Ability to assess complex market landscape and create focused, integrated marketing plans
  • Ability to implement and manage marketing plans, with proven track record of success
  • Ability to influence and partner with internal business partners on strategic product objectives and challenges
  • Positive, can-do attitude to work with varying stakeholders and get them through to the "final mile" of action and outcomes
  • Proven success managing projects with shared service organizations
  • Strong analytical skills and data-driven mindset
  • Excellent communication and collaboration skills
  • Entrepreneurial mindset
  • Always looking to improve and a get it done attitude


#LI-BO2

#LI-Hybrid

Who are we?

Gartner delivers actionable, objective insight to executives and their teams. Our expert guidance and tools enable faster, smarter decisions and stronger performance on an organization's most critical priorities. We've grown exponentially since our founding in 1979 and we're proud to have nearly 16,000 associates globally that support our 14,000+ clients in more than 100 countries.

What makes Gartner a great place to work?

Our teams are composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations. We believe that a variety of experiences makes us stronger-as individuals, as communities and as an organization. That's why we're recognized worldwide as a great place to work year after year. We've been recognized by Fortune as one of the World's Most Admired Companies, named a Best Place to Work for LGBTQ Equality by the Human Rights Campaign Corporate Equality Index and a Best Place to Work for Disability Inclusion by the Disability Equality Index. Looking for a place to turn your big ideas into reality? Join #LifeAtGartner

What we offer:

Our people are our most valuable asset, so we invest in them from Day 1. When you join our team, you'll have access to a vast array of benefits to help you live your life well. These resources are designed to support your physical, financial and emotional well-being. We encourage continued personal and professional growth through ongoing learning and development opportunities. Our employee resource groups, charity match and volunteer programs keep you connected to your internal Gartner community and causes that matter to you.

The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.

Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company's career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at +1 (203) 964-0096 or by sending an email to [email protected]

Job Requisition ID:68927

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More Information on Gartner
Gartner operates in the Consulting industry. The company is located in Stamford, CT, Arlington, VA, Fort Myers, FL and Irving, TX. Gartner was founded in 1979. It has 17843 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 335 open jobs at Gartner, click here.
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