GoodRx is America’s healthcare marketplace. Each month, millions people visit goodrx.com to find reliable health information and discounts for their healthcare — and we’ve helped people save $30 billion since 2011. We provide prescription discounts that are accepted at more than 70,000 pharmacies in the U.S., as well as telehealth services including doctor visits and lab tests. Our services have been positively reviewed by Good Morning America, The New York Times, NBC News, AARP, and many others.

Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.

We’re committed to growing and empowering a more inclusive community within our company and industry. That’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and the tools, resources, and opportunities to excel.

With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field, and we encourage women, people of color, those in the LGBTQ+ communities, and Veterans to apply for positions even if they don’t necessarily check every box outlined in the job description. Please still get in touch - we’d love to connect and see if you could be good for the role!

About the Role

GoodRx is seeking a Senior Marketing Manager, Programmatic to help promote new user growth through our Programmatic Display channel. This individual will report to the Senior Director, Digital Marketing and will focus on driving profitable growth and acquiring new customers through programmatic display media. This involves, but is not limited to, managing overall channel performance and budgets, providing strategic and tactical leadership for channel growth, developing and applying channel best practices, and performance optimizations. This person will also work closely with and manage the relationship with our programmatic agency and other digital display partners.

The ideal candidate will be a strong communicator with an extensive background in programmatic media for customer acquisition, have advanced Excel and analytical skills, and can prioritize effectively in a fast-moving, metrics-driven environment.

Responsibilities:

• Own the full programmatic campaign management lifecycle from planning to activation to performance optimization
• Continue to develop and grow programmatic channel
• Balance a range of KPIs from lower-funnel customer acquisition to upper-funnel brand awareness and demand generation, all optimized to maximize media efficiency
• Optimize performance daily with the goal of hitting budgets, CAC, and new customers targets
• Manage bid strategy, supply path optimization, audience strategy and buying strategy (open exchange, private marketing place deals, programmatic guarantees)
• Partner with the creative team to develop creative assets and landing pages best suited for specific audiences
• Partner with BI and Data teams to fine tune advanced measurement methodologies
• Conduct accurate budget forecasting and predict the profitability of campaigns
• Effectively communicate channel performance and test learnings to the broader marketing team, to cross-functional partners, and to leadership
• Seek and develop opportunities to foster the performance or business impact of digital media through testing emerging capabilities and iterating on process and standard methodologies

Skills & Qualifications:

• 6+ years of demonstrated ability with digital display, programmatic, and customer acquisition, preferably in a fast-paced environment
• Hands-on keyboard experience in DSPs & Display Networks (Google Ads, DV360, TradeDesk, etc.)
• Track record of managing high campaign volume, large budgets, complex strategies while driving quantifiable results
• Strong data analysis abilities (e.g. familiarity with Excel v-lookups, pivot tables) with the ability to draw and communicate insights from multiple data points
• Extensive experience with 1st party audience segmentation, A/B testing, and attribution models
• Deep knowledge of key advertising elements including trafficking, tag implementation, auto-optimization, cross-device integration, and brand safety/suitability/fraud
• Thorough understanding of customer acquisition funnels, online/offline conversions, and LTV
• Familiarity with ads verification partners (DoubleVerify, Moat, IAS)
• Ability to work in a highly collaborative environment, multi-task and participate in team-based planning processes
• Very strong attention to detail
• A passion for analytics, dashboards, and optimization

GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a telehealth marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $30 billion using GoodRx and million consumers visit goodrx.com each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit www.goodrx.com.