Senior Marketing Manager, Paid Search | Bankrate

| New York City, NY | Remote
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As a Senior Marketing Manager, Paid Search, you will help us establish and oversee the strategy and execution for growth marketing channels for our financial services businesses. This position will work closely with cross-functional teams to ensure campaigns will drive core business growth objectives.

What You’ll Do:

  • Deep understanding in Search (SEM & SEO) is a must. Candidate must have an understanding of how search engines operate and have experience developing campaign strategies from inception to execution.
  • Monitor and analyze campaign performance in platforms like Google and Microsoft
  • Research keywords, analyze their relevance, and perform competitive analysis
  • Accurately pace daily paid search budgets with a focus on identifying growth
  • Design, create, and report on A/B tests to drive improvements across all KPIs
  • Analyze data to make recommendations to improve existing campaigns, forecast and develop new strategies that will inform future decisions.
  • Partner with the data intelligence team to develop dashboards to measure campaign success
  • Develop and deliver management reporting materials, reports and presentations
  • Manage one or more Paid Search Associates

What We’re Looking For:

  • 3-5 years of experience developing and driving SEM strategy of complex digitally focused acquisition marketing campaigns 
  • Extensive experience using any of the following advertising management tools such as: Search Ads 360, Google Ads Editor, Bing Ads Editor
  • Experience communicating effectively with creative and technical teams to develop cohesive strategies for campaign execution
  • Data lover and analytically-minded with a passion for marketing
  • Demonstrated quantitative skillset and can think creatively to decide testing methodologies and oversee optimization of campaigns to deliver results.

Who We Are:

Over the last twenty years, Red Ventures has built a portfolio of influential brands, digital platforms, and strategic partnerships that work together to connect millions of people with expert advice. Through premium content and personalized digital experiences, Red Ventures builds online journeys that make it easier for people to make important decisions about their homes, health, travel, finances, education and entertainment. Founded in 2000, Red Ventures has 3,000 employees in 10 cities across the US, as well as in the UK and Brazil. Red Ventures owns and operates several large digital brands including Healthline, The Points Guy, Bankrate, MYMOVE, and Allconnect.com. For more information, visit https://redventures.com and follow @RedVentures on social platforms.

We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.

Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications. 

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact [email protected]

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More Information on Red Ventures
Red Ventures operates in the AdTech industry. The company is located in Seattle, WA, Austin, TX, Fort Mill, SC, Detroit, MI, San Francisco, CA and New York, NY. Red Ventures was founded in 2000. It has 4000 total employees. It offers perks and benefits such as Volunteer in local community, Partners with nonprofits, Friends outside of work, Eat lunch together, Intracompany committees and Daily sync. To see all 65 open jobs at Red Ventures, click here.
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