Senior Marketing Data Analyst at Tyler Technologies (Dallas, TX)

| Dallas-Fort Worth, TX
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Description

Our corporate Marketing Operations team is looking to hire a Senior Marketing Data Analyst. This is an exciting and high visibility position where you will be responsible for helping the Marketing team on a day to day basis with a wide range of responsibilities, such as overall marketing reporting and data management functions, defining and creating marketing dashboards, gathering data for multiple marketing channels. You will be the go-to person for vertical marketing managers to collaborate on reporting needs, tying data from multiple channels and presenting insights and recommendations.

Responsibilities

Reporting and Data Analysis
  • organize, sort, and filter data to measure and report on the performance of the Marketing organization using dashboards, reports, etc.
  • Work closely with Manager, and marketing leaders to help track, measure, and optimize marketing initiativesacross multiple channels and campaigns
  • Measure the performance and effectiveness of all lead generation activities across inbound/outbound channels to analyze marketing influence on generating opportunities and make recommendations based on findings
  • Collect and analyze data to distinguish patterns, recognize trends, and develop models from past data to segment and score leads
  • Handle an array of ad hoc requests from the team, including building custom reporting, validating and generating standard KPIs, building Web Analytics reports as needed

Data Automation and Integration
  • Assist in driving marketing data infrastructure for the Reporting Automation platform including scoring, multi-touch nurture, segmentation/profiling etc.
  • Partner with IT team and assist with building automated processes to extract data from multiple marketing inbound and outbound channels using ETL tools/APIs to enable report automation
  • Assist with building automated processes to enhance data attributes/perform data cleanup and transform data
  • Works with subject matter experts across the organization to understand data sources, data errors, and validate outputs.
  • Handle ad hoc requests from the team such as QA'ing data, analyzing data oddities etc.
Qualifications
  • Degree in Information Systems, Data Science, Math, Economics or Engineering- Masters(preferred) with 1 - 2 years of experience or Bachelor's degree with 3 - 5 years of experience.
  • 2-4 years of experience in processes supporting analytics for Marketing/sales functions
  • Strong knowledge of databases such as SQL Server (preferred) or Oracle SQL and experience working with medium to large data sets
  • Advanced experience working with BI tools such as Power BI (preferred), Tableau, or others
  • Advanced knowledge of web analytics tools such as Google Analytics (preferred), or Adobe Analytics and backend data from these tools
  • Experience in modern integration and data warehouse methods like Azure Data Factory/Azure Databricks/Data lake storage and Analytics services is a plus
  • Experience in statistical/predictive modeling and analysis is a plus
  • Experience with CRM tools like Dynamics 365 or Salesforce preferred
  • Familiarity with Marketing automation tools like Marketo/Pardot preferred
  • Knowledge of Python and RESTful API development, databases and handling HTML, XML, and JSON data formats in Python preferred
  • Ability to manage through ambiguous and subjective situations acting independently when needed
  • Strong verbal and written communication skills
  • Demonstrated ability to work in a dynamic, collaborative environment
  • Must be willing to work as part of a team and collaborate with team members within Marketing, IT and Sales Enablement on larger projects
  • Intellectual curiosity and desire to challenge the status quo
More Information on Tyler Technologies
Tyler Technologies operates in the Software industry. The company is located in Plano, TX, Lakewood, CO, Yarmouth, ME, Moraine, OH and Lubbock, TX. Tyler Technologies was founded in 1966. It has 5293 total employees. To see all 102 open jobs at Tyler Technologies, click here.
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