Marketing Copywriter

| Raleigh-Durham, NC
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About the job
Red Hat's Brand Experience team is looking for a Marketing Copywriter to join us. In this role, you will help us deliver bold, creative, and effective brand marketing for a leading tech brand, while you develop your skill set, leadership capabilities, and creative capabilities into an upward career path.
As a Marketing Copywriter, you'll be part of the Brand Strategy and Story team, a close group of researchers, strategists, and copywriters, who are responsible for the direction and expression of the Red Hat brand. We come from diverse backgrounds and disciplines, united by a singular purpose: to create innovative and meaningful work that amplifies the Red Hat story. You'll work alongside and be supported by experienced creatives who know the ins-and-outs of the creative process, brand marketing, and developing talent. You'll also work directly with other creative disciplines (art directors, audio producers, film directors, and more) on a wide variety of projects, including advertising, films, podcasts, events, customer stories, and more. While you'll ideate together, pitch together, decode feedback together, and navigate the controlled chaos that makes for clear, effective creative work-we'll also ask you to develop your leadership skills. Successful applicants must reside in a state where Red Hat is registered to do business.
What you will do

  • Collaborate directly with team members to translate creative ideas into compelling deliverables
  • Write strategic, clean, and on-brand copy for a range of media channels and platforms
  • Lead and participate in creative brainstorming sessions and workshops of varying sizes
  • Incorporate creative feedback, audience insights, and relevant data into all work effectively
  • Interact with outside teams to better understand business objectives and audience demographics
  • Stay current on copywriting, marketing, and advertising trends, techniques, and best practices
  • Work on multiple projects simultaneously, while prioritizing and managing time effectively
  • Advocate for and utilize Red Hat's brand, values, corporate strategy, and writing guidelines
  • Mentor associate copywriters and assist with decoding feedback and creative direction
  • Think conceptually and strategically to ideate original creative ideas, regardless of medium


What you will bring

  • Portfolio of your best creative work
  • Passion for copywriting and creative strategy
  • Curiosity that leads you outside of your comfort zone
  • Ability to write in a voice and style that's not your own
  • Ability to translate complex technical topics into simple, audience-first copy
  • Comfortable presenting work and pitching ideas to senior directors and above
  • Well-rounded knowledge of social media, online marketing, and traditional advertising
  • Exceptional attention to detail, in both strategy and grammar
  • Experience extending a creative concept or approach to a variety of channels
  • Ability to thrive in a collaborative, inventive environment
  • Agency experience is a plus
More Information on Red Hat
Red Hat operates in the Automation industry. The company is located in Raleigh, NC, Ann Arbor, MI, Atlanta, GA, Austin, TX, Boston, MA, Washington, DC, Charleston, SC, Charlotte, NC, Chicago, IL, Dallas, TX, Denver, CO, Durham, NC, Los Angeles, CA, Minneapolis, MN, New York, NY, Richmond, VA, St. Louis, MO, Sunnyvale, CA, McLean, VA and Westford, MA. Red Hat was founded in 1993. It has 20000 total employees. It offers perks and benefits such as Volunteer in local community, Partners with nonprofits, Open door policy, OKR operational model, Team based strategic planning and Flexible work schedule. To see all 13 open jobs at Red Hat, click here.
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