Senior Marketing Communications Specialist at Bixal (Remote)

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Who we are:
Bixal is a mission-driven, woman-owned small business determined to improve people's lives through human-centered strategies and transformative technologies, with a firm belief that everyone has the right to an effective government.
 
We deliver on this belief by partnering with leading Federal agencies to design, develop, and deliver powerful customer experiences through holistic digital product solutions and strategic communications initiatives––bringing a high standard and unique creative energy to our clients––and our wonderfully diverse culture is what makes it all possible.
 
Bixal unites different people with different perspectives from all over the world! We provide our team with an open and empowered environment where collaboration thrives and solutions flourish. 

Location:
This role can work remotely from anywhere in the United States. You must be legally authorized to work in the US. Bixal does not provide visa sponsorship.

What will you do?
Bixal has an exciting opportunity to help accelerate digital transformation across the federal government to improve the public's experience with a range of government services. As a consultant to our federal clients, you will be part of a cross-functional team applying human-centered innovation and effective marketing communication strategies to improve digital civic engagement. 
 
As a Senior Marketing Communications Specialist, you will be responsible for developing and implementing client communications strategies promoting engagement in agency programs and initiatives. You will design, execute and measure human-centered integrated marketing communication plans for external and internal customers and stakeholders. You will prepare a range of marketing and outreach materials including articles, memos, press releases, case studies, social media posts, email campaigns, reports, proposals and other marketing collateral and stakeholder communications. You will measure and analyze marketing campaign performance to make continuous improvements to communications strategies and effectiveness of marketing initiatives. 

Responsibilities:

  • Lead clients in defining marketing goals, objectives and outcomes. 
  • Plan, coordinate and execute multi-channel marketing, branding and promotion initiatives. 
  • Conduct audience analysis to inform marketing communications strategies. 
  • Design and develop marketing and communications collateral and templates to support ongoing marketing and communications efforts. 
  • Develop effective and consistent communications to support product marketing initiatives, including positioning, key messaging and branding. 
  • Coordinate review, release and distribution of marketing communications, including press releases, announcements, blog posts, social media updates, memos, flyers, emails. 
  • Work closely with graphic designers to develop materials including but not limited to engaging graphics for social media, newsletters, articles, and other promotional needs. 
  • Develop, manage, and monitor social media initiatives to maximize civic and stakeholder engagement. 
  • Define key metrics to evaluate performance and effectiveness of marketing communications initiatives. 
  • Analyze marketing campaign data, create reports on campaign outcomes, and recommend improvements to increase reach and engagement with target audiences. 
  • Assist with content development for new and existing marketing campaigns. 
  • Support digital marketing efforts across other channels (e.g., SEO and paid media). 

Qualifications:

  • Bachelor’s degree in Communications, Journalism, Marketing or related field. 
  • 5+ years of experience developing and implementing integrated marketing communications strategies; 10 years total work experience required. 
  • Strong portfolio marketing communications plans and deliverables. 
  • Experience developing brand marketing strategies. 
  • Passion for creative and visual storytelling. 
  • Proven expertise at effectively advising clients on creative solutions to marketing and communication problems. 
  • Proficiency with analytics systems and tracking tools. 
  • Experience working with different social media platforms. 
  • Strong analytical skills including experience designing and providing regular analytics reports to inform marketing campaigns. 
  • Expertise in social, digital, print, and email marketing best practices in order to effectively reach target audiences. 
  • Ability to work collaboratively with peers, clients, senior management and other technical teams.
  • Ability to create effective messaging and present ideas and information clearly.

Nice to Haves:

  • Experience consulting to federal government agencies and programs. 
  • Master’s degree in marketing communications or related field.

Perks & Benefits:
Competitive base salary
Flex hours
Work from home flexibility
401K with matching incentive
Parental Leave
Medical/dental/vision benefits
Flex Spending Account
Company provided short-term disability
Company provided life insurance
Commuter benefits
Generous PTO
11 Paid holidays
Professional development opportunities
New business referral bonus

No recruiters or agencies please. Bixal is an equal opportunity employer and is committed to building a safe, inclusive environment for people of all backgrounds.

More Information on Bixal
Bixal operates in the Analytics industry. The company is located in Fairfax, VA and Washington, DC. Bixal was founded in 2001. It has 162 total employees. To see all 28 open jobs at Bixal, click here.
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