Company Description

Informa Tech, part of the FTSE100 Informa Group, is a global live events and digital content specialist connecting professionals with knowledge, ideas and opportunities. Informa Tech run around 800 events each year in over 60 countries, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses in Telecoms & Tech and in a number of other specialist markets.

Job Description

Based within the Service Provider pillar at Informa Tech, we are looking for an exceptional Senior Marketing Associate to join our marketing team. The Senior Marketing Associate is responsible for converting audience prospects to free and paid delegates to physical, virtual, or hybrid events or a student to Training. The role will focus on the Service Provider/ Telecommunications Industry.

Key Responsibilities

• Plan and execute marketing campaigns for our events portfolio that delivers paid delegates and free attendees
• Understand data practice and segmentation to create targeted campaigns
• Adopt a test and learn approach to understand which channels are performing and optimizing marketing plans
• Build a content strategy and plan for each event to engage, nurture and convert audiences
• Deliver analysis and insight reporting from marketing metrics that help achieve ROI
• Apply a digital first mindset to all campaigns to drive brand awareness, engagement and conversion
• Provide detailed weekly reporting for stakeholders on event registrations and event marketing performance
• Manage and support sponsors with marketing assets
• Source and manage media partners and associations to ensure they are maximizing our events marketing to their audiences
• Manage event marketing budgets
• Build good working relationships with key stakeholders: Sales, Production, Operation, Content, and VIP teams
• Support the cross-pollination of audiences
• Work with internal and external digital agencies to launch and optimize PPC and SEM campaigns
• Responsible for retention/renewal programmes and retaining audience year-to-year
• Develop a good understanding of all key systems, ensure best practices, continuous improvements, and driving efficiencies

Qualifications

• Prior B2B Marketing events campaign experience
• Experience of working with data platforms and segmentation strategies
• Content Marketing experience
• Digital marketing experience – SEO, Google Analytics and paid search
• Experience with CMS platform
• Strong copywriting and editing skills
• Strong verbal communication skills
• Analytical & problem-solving capability
• Ability to work under pressure and deliver to timescales
• Proven ability to use initiative when required and go ‘above and beyond’ in order to deliver event attendee targets
• Self-starter approach to work, with strong attention to detail

No existing knowledge of the telecommunications eco-system is required – just a desire to learn and get stuck in!

Additional Information

What we can offer you:

• 25 days annual leave plus bank holidays, 4 days for volunteering and a day off for your Birthday!
• Hybrid working opportunities from home and our offices at 240 Blackfriars Road
• Life assurance
• Pension match and a range of other entirely flexible benefits to suit your needs 
• Share-Match options - become a shareholder
• An opportunity to interact with a variety of innovative technology leaders
• Exposure to cross-functional departments and the opportunity to influence overall marketing campaigns
• Training and support on marketing platforms and best practice
• Great products, including world-class events in inspiring destinations – London, Austin, Amsterdam, Dubai and New York!

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, colour, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, citizenship, or other protected characteristics under local law.