Senior Manager, SEO at Dentsu (Detroit, MI)
Carat is an award-winning media agency with a command of media convergence used to optimize business performance for clients. Named #1 agency in all qualitative measures for 10 out of the last 11 RECMA reports, Carat redefines the level of ambition they have for media through an unparalleled capability to understand real people; their passions, motivations and behaviors, and uses this knowledge to ultimately deliver immersive media experiences on behalf of clients including GM, Microsoft, P&G, and Pfizer.
We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. Carat is an agency of dentsu.
Carat is looking to add a Senior Manager, SEO to its team, supporting one of its largest clients, General Motors. This client-facing role is a balance of analytical and executional, where you will manage junior teammates and help facilitate and oversee projects and daily activities.Job Description
Be your clients’ day-to-day SEO subject matter expert leading the accounts and proactively advocating for the progress of their programs with limited daily assistance from your SEO leadership.
Communicate clear requirements for our analysts’ research, analysis, and insights to ensure we are reporting our performance within the appropriate context of each client’s objectives.
Lead competitive content, technical, and reputation audits for your clients using a suite of tools including but not limited to Screaming Frog, Deep Crawl, Sitebulb, Google Lighthouse, Ahrefs, Moz, and SEMRush, transforming insights into actions with illustrative examples for your clients.
Provide project planning, guidance, and consultation throughout site designs, redesigns, and migrations to ensure that SEO best practices are proactively recommended and adhered to throughout these important processes.
Identify emerging opportunities for your clients to compete in and proactively surface them to both your clients and our department through thoughtful points of view and recommendations delivered in Microsoft Word or PowerPoint presentations.
Develop agendas and lead client calls, communicating channel performance and industry updates, especially those directly impacting your clients’ businesses. You will also be expected to proactively follow up to recap critical discussion points, next steps, and delivery dates with or without account team support.
Own key vendor relationships for your assigned accounts, including vendors such as (but not limited to): BrightEdge, Chatmeter, Conductor, Deep Crawl, SEMRush, SEO Clarity, SweetIQ, and Yext.
Ensure that you and your client teams are making effective use of the tools we have available, while holding yourself and others accountable for improving effective utilization.
Review and provide best practice SEO recommendations for page templates, individual pieces of site content, and other assets such as YouTube videos including but not limited to meta data, schema markup, internal linking, and light content edits.
6+ years of SEO experience with content strategy, web development, and off-site platforms like YouTube.
2+ years of experience managerial experience, including experience developing and mentoring a team
Client facing experienc, and ability to manage client communication without requiring Account Supervisor involvement.
Ability to communicate well through writing, speaking, and visually in PowerPoint.
Experience using web analytics platforms such as Google Analytics and Adobe Analytics.
Intermediate Microsoft Excel skills including but not limited to skillful use of VLOOKUP and Pivot Tables.
Intermediate experience using different SEO tools such as Deep Crawl, Screaming Frog, Bright Edge, Conductor, and SEMRush.
The ability to persuade others through logical, compelling arguments based in real data and illustrative examples.
- Comprehensive healthcare plans
- Unlimited PTO
- Paid Maternity and Paternity leave
The anticipated salary range for this position is $68,000 - $106,000 annually. Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com
Dentsu is a modern marketing solutions company. Our mission is to help clients navigate, progress and thrive in a world of change. Businesses rely on our integrated network of agencies and specialized practices to champion meaningful progress through creative, media, commerce, data and technology. Part of Dentsu Group, our global network comprises 66,000 diverse people in 143 countries, who are dedicated to teaming for growth and good. Some of our award-winning agencies include 360i, Carat, dentsumcgarrybowen, DEG, dentsuX, iProspect and Merkle. Follow us on Twitter @DentsuUSA and visit dentsu.com/us.
Employees from diverse or underrepresented backgrounds encouraged to apply.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.