Summary
The Opportunity
Hyatt seeks an enthusiastic Senior Manager to join our Digital Marketing department. In this role, you will be collaborating closely with the broader Digital product, content, and field marketing teams, where you'll be instrumental in continuing to make Hyatt a leading hospitality company. You will also work with the transactions team to support owner relations and our internal asset management team. You will be part of a team that is passionate about diversity, equity, and inclusion, committed to nurturing curiosity and new skills and building connections across the organization with stakeholders, colleagues, and guests.
Who We Are
At Hyatt, we believe in the power of belonging and creating a culture of care, where our colleagues become family. Since 1957, our colleagues and guests have been at the heart of our business and helped Hyatt become one of the world's best and fastest-growing hospitality brands. Our transformative growth and the addition of new hotels, brands, and business lines can open the door for exciting career and growth opportunities for our colleagues.
As we continue to grow, we never lose sight of what's most important: People. We turn trips into journeys, encounters into experiences, and jobs into careers.
Why Now?
This is an exciting time to be at Hyatt. We are growing rapidly and are looking for passionate changemakers to be a part of our journey. The hospitality industry is resilient and continues to offer dynamic opportunities for upward mobility, and Hyatt is no exception.
How We Care for Our People
Our purpose sets us apart-to care for people so they can be their best. Every business decision is made through the lens of our purpose, and it informs how we have and will continue to support each other as members of the Hyatt family. Our care for our colleagues is the key to our success. We're proud to have earned a place on Fortune's prestigious 100 Best Companies to Work For® list for the last ten years. This recognition is a testament to the tremendous way our Hyatt family continues to come together to care for one another, our commitment to a culture of inclusivity, empathy, and respect, and making sure everyone feels like they belong.
We're proud to offer exceptional corporate benefits which include:• Annual allotment of free hotel stays at Hyatt hotels globally• Flexible work schedule and location• Work-life benefits including well-being initiatives such as a complimentary Headspace subscription, and a discount at the on-site fitness center• A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption• Paid Time Off, Medical, Dental, Vision, 401K with company match
Our Commitment to Diversity, Equity, and Inclusion
Our success is underpinned by our diverse, equitable, and inclusive culture and we are committed to diversity across the board-from whom we hire and develop, the organizations we support, and whom we buy from and work with.
Being part of Hyatt means always having space to be you. Our global teams are a mosaic of cultures, ethnicities, genders, ages, abilities, and identities. We constantly strive to reflect the world we care for with teams that achieve and grow together. To learn more about our commitments to DE&I, please visit the Why Hyatt section of the Hyatt career page.
Who You Are
As our ideal candidate, you understand the power and purpose of our Culture of Care and embody our core values of Empathy, Inclusion, Integrity, Experimentation, Respect, and Well-being. You enjoy working with others, are results-driven, and are looking for a variety of opportunities to develop personally and professionally.
The Role
The Digital Marketing team serves as internal consultants to key areas within the business, including Digital, Commercial, and Field Services. The team consists of subject matter experts across paid and earned channels and serves as strategic advisors to business stakeholders.
This role will split their time and responsibilities to lead 2 distinct areas of expertise: search engine optimization and affiliate marketing. The role will enhance and act as a strategic advisor for search engine optimization efforts and will build a new affiliate marketing program from scratch. The goal is to capture a share of voice throughout the customer journey in these key channels.• Build an affiliate marketing program from the ground up, including agency selection and management, program parameters, tag management, and account maintenance• Develop a strategic roadmap to grow the affiliate program and participation• Leverage affiliate data, insights, and measurement to constantly optimize performance and report on initial campaign performance• Regularly reviews and refines existing processes to look for improvements, prioritizing scale, consistency, and quality• Develops training documentation for vendors, client services, and operations teams• Manages 1 direct report that is dedicated to search engine optimization, with an opportunity to expand the team as business needs require• Maintains a strong partnership with peers and partner teams• Manages special projects and pilot processes• Manages agency and vendor relationships, ensuring the quality of work. Provides actionable recommendations and develops vendor improvement plans if needed• Conduct regular technical SEO audits to identify and address website issues that impact SEO performance
Qualifications
Experience Required: • Experience leading and managing teams, providing guidance, support, and mentorship to team members• Experience with technical SEO and website optimization best practices• Strong attention to detail and the ability to manage multiple projects simultaneously• 7+ years of experience in SEO strategy development and implementation• Demonstrated ability to manage budgets and optimize spending for maximum ROI• Familiarity with affiliate marketing platforms, tools, and technologies
Experience Preferred:• Experience working at a marketing agency• Experience working in hospitality
The position responsibilities outlined above are in no way to be construed as all-encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.
We welcome you:
Research shows that women, people of color, and other historically excluded groups, tend to apply to jobs, only if they meet all the listed job qualifications. Unsure if you check every box, but feeling inspired to enhance your career? Apply. We'd love to consider your unique experiences and how you could make Hyatt even better.