Senior Manager, Product Marketing (Remote)

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RapidDeploy is seeking a highly motivated and collaborative product marketer to lead product positioning, messaging, product launches, and go-to-market strategies that drive business growth, create demand, and support customer adoption. 


Reporting to the Chief Marketing Officer, you will work hand-in-hand with marketing, product, partnerships, and sales teams to help identify market trends, support customer engagement, and inform the product roadmap. 

This role requires a strong understanding of product, sales, and marketing, and the ability to translate technical features into customer-driven value that differentiates our suite of public safety solutions in a highly competitive and evolving marketplace.


- Collaborate cross-functionally with product management, engineering, sales, customer success, and partnerships to identify the proper packaging and positioning, and develop successful go-to-market strategies.

- Collaborate with product management and engineering teams to distill key features and capabilities into messages that generate awareness and influence adoption.

- Spearhead the communication strategy for customers, including product updates and key functionality

Understand audience personas, and develop value-based messaging and positioning across core products

Partner with training teams to support customer adoption and product messaging.

- Lead, coordinate, and partner with key stakeholders to execute product release activities, including internal communications, PR, event amplification, speaking engagements, and sales enablement.

- Maintain a firm grasp of the competitive landscape and identify areas of differentiation to support RapidDeploy’s leadership position.

- Develop sales materials that properly position and uniquely convey our product value.

- Support sales training on key messaging points related to core products, partnerships, competitive intelligence and key features / capabilities.

- Work collaboratively with the broader marketing team to develop product-centric content that supports sales and brand awareness, including videos, website content, emails, social media, product resources, webinars, presentations, etc.

- Develop and monitor key performance indicators to measure product performance.


- 5+ years of experience in product marketing, product strategy, or product management.

- Proven verbal and written communication skills; ability to understand and convey technical information in a non-technical manner.

- Strong interpersonal skills and thrives in a cross-functional team environment.

- Experience with common marketing practices.

- Strong project management and problem-solving skills and ability to manage multiple priorities and key initiatives.

- Experience taking products through their full lifecycle and developing go-to-market strategies.

- Ability to work with senior leadership.

- Ability to travel for strategic meetings, events, and/or tradeshows.

- Experience in B2B SaaS required, and public safety preferred.

RapidDeploy is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Notice: RapidDeploy’ s hiring policy prohibits hiring from existing or prospective customers.

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Candidate Location Eligibility:
Albuquerque, NM
Ann Arbor, MI
Atlanta, GA
Austin, TX
Baltimore, MD
Baton Rouge, LA
Birmingham, AL
Boise, ID
Boston, MA
Buffalo, NY
Charleston, SC
Charlotte, NC
Chicago, IL
Cincinnati, OH
Cleveland, OH
Colorado, CO
Columbus, OH
Dallas-Fort Worth, TX
Dayton, OH
Des Moines, IA
Detroit, MI
Fayetteville-Springdale-Rogers, AR
Greensboro, NC
Hampton Roads, VA
Hartford, CT
Houston, TX
Huntsville, AL
Indianapolis, IN
Jacksonville, FL
Kansas City, MO
Las Vegas, NV
Lexington, KY
Lincoln, NE
Little Rock, AR
Los Angeles, CA
Louisville, KY
Madison, WI
Memphis, TN
Miami, FL
Milwaukee, WI
Minneapolis–Saint Paul, MN
Nashville, TN
New Orleans, LA
New York City, NY
Ogden, UT
Oklahoma City, OK
Omaha, NE
Orlando, FL
Other US Location
Palm Bay-Melbourne-Titusville
Pensacola, FL
Peoria, IL
Philadelphia, PA
Phoenix – Mesa – Scottsdale, AZ
Pittsburgh, PA
Portland, ME
Portland, OR
Providence, RI
Provo, UT
Raleigh-Durham, NC
Reno, NV
Richmond, VA
Rochester, NY
Sacramento, CA
Salt Lake City, UT
San Antonio, TX
San Diego, CA
San Francisco, CA
San Luis Obispo, CA
Santa Cruz, CA
Seattle, WA
Spokane, WA
St. Louis, MO
Tallahassee, FL
Tampa Bay, FL
Tucson, AZ
Tulsa, OK
Washington DC
Wichita, KS
Wilmington, NC

Technology we use

  • Engineering
    • C#Languages
    • JavascriptLanguages
    • TypeScriptLanguages
    • ReactLanguages
    • SignalRLanguages
    • ReactLibraries
    • DockerFrameworks
    • KubernetesFrameworks
    • TerraformFrameworks
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • Microsoft AzureServices

An Insider's view of RapidDeploy

What does your typical day look like?

My typical day is never the same. I interact with customers to help optimize their operations, and I am also on our employee engagement committee. Although I am new, I am learning more and more about the tech side of the business versus the field (public safety/PSAP) in which I came from. I love that RD celebrates all of its employees!

Chris Guerrero

Customer Success Manager

What is your vision for the company?

We are building an ecosystem to enable every part of the public safety workflow, from 9-1-1 to disaster response, to improve situational awareness of first responders and reduce response time. We believe that every public safety agency, regardless of size, geography or budget, should have access to cutting edge, life-saving technology.


Co-Founder & CEO

What does career growth look like on your team?

We are an environment supportive of our employees' growth. Our 2022 plan consists of individual and group developmental and growth plans/opportunities for all employees. I am excited about working with the team related to career planning/pathing for individual contributors and leaders. Since being employed, we have seen actionable results.

Eileen O'Brien

VP, People Ops

What are RapidDeploy Perks + Benefits

Volunteer in local community
Given that we have many remote employees, many RD employees participate locally in their respective hometowns with local charities.
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Remote work program
Dedicated diversity and inclusion staff
Diversity manifesto
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Our Health & Wellness committee will be working to bring wellness programs to our employees. We have access to Headspace, Employee Assistance programs, and other benefits supportive of wellness
Mental health benefits
Financial & Retirement
Company equity
Performance bonus
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Paid holidays
Paid sick days
Office Perks
Commuter benefits
RapidDeploy covers the cost of parking for all employees, as well as offers Transportation Spending Accounts.
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
Pet friendly
Relocation assistance
Home-office stipend for remote employees
Employees can submit for expense reimbursement related to supplies. We have also provided a stipend for employees for chairs and sit/stand desks
Onsite gym
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
We are launching a peer mentorship program in 2022 along with a buddy program for new hires.
Continuing education stipend
We have a provision for continuing education under our tuition reimbursement program for reimbursement of CEUs.
Continuing education available during work hours
We encourage our employees to grow and develop through learning. We encourage employees to work with their leaders on how this best fits their professional and personal work life.
Online course subscriptions available
Customized development tracks
Paid industry certifications

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