Senior Manager, Product-Led Growth Marketing - Udemy Business

| Colorado, CO | Hybrid
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About Udemy Business


The Udemy Business Marketing team is responsible for finding, growing, and engaging organizations of all sizes that are in need of a modern, fresh, and engaging learning platform. We own the narrative, messaging, and positioning for Udemy Business and drive strategic direction for the business. We believe in smart marketing that is clear, compelling, and based on data. 


The problems we're solving are big: the rapidly changing business landscape is forcing people to refresh their skills more frequently. Employees today seek and expect ongoing learning and development from their employer. Fueled by Udemy's unique and powerful content marketplace we are able to deliver on-demand and relevant learning content to organizations to close the skills gap. 


We're growing our team rapidly and building out a best-in-class B2B marketing team.


About the Role


We’re looking for an innovative, collaborative leader to drive product-led growth for our Udemy Business team. As the Sr. Manager of Growth Marketing, you’ll lead, develop and scale our product-led strategy for lead generation, acquisition and upsell from our consumer business to our B2B business. You’ll also focus on driving upgrades from our self-service B2B products to our broader enterprise solutions. This person will be a leader on our UB Marketing team and have significant experience building revenue-focused programs and strategy and influencing others. We've experienced tremendous growth over the last few years and this role is critical to ensuring we continue to rapidly scale the business.


This role reports to our VP of Marketing for Udemy Business and will be based in our Denver office.

Here's What You'll Be Doing:

  • Drive one of our key B2B demand generation strategies, to develop and execute a growth marketing plan that creates revenue via Udemy’s consumer user base and products.
  • Plan, execute, and measure product-led marketing programs that drive upsell/upgrade leads, opportunities, and pipeline for our B2B Sales teams.
  • Partner closely with our Product, Engineering, and Design teams to identify and execute experiments on our consumer marketplace and within our products, to improve and create new conversion paths that drive leads to our B2B Sales teams.
  • Create marketing programs via email, in-app messaging, and chat, to drive upsell from consumer products to our B2B product lines.
  • Manage marketing for our self-service B2B product, collaborating with Marketing to drive signups and trials, and with Product teams to drive engagement and renewals within the product.
  • Design all programs and experiments with data-driven hypotheses, prioritizing best opportunities to increase revenue and identify new sources of pipeline.
  • Monitor and optimize ongoing experiments, programs, and pipeline funnel performance, collaborating with our Analytics and Data Science teams.
  • Be accountable for key performance indicators that show impact of your experiments and programs

We’re Excited About You Because You Have:

  • 7-10 years of Marketing experience in a B2B SaaS environment.
  • 3+ years of growth marketing or product-led growth experience, specifically in a freemium or consumer to paid model.
  • 3-5 years of leadership experience, hiring and developing high-performance teams. Ability to plan and execute details of your own projects and programs, and manage one team member (initially).
  • A track record of rapidly scaling strategies and experiments that drive revenue in a fast-growing organization.
  • Experience collaborating with Product and Engineering teams, to identify areas of optimization, experiments, and optimization of B2B lead acquisition.
  • Understanding of B2B marketing automation and measurement systems. Familiar with Salesforce, Marketo, and the marketing and sales funnel.
  • Strong interpersonal skills and the ability to influence and motivate people at all levels across a broad variety of job functions, building highly collaborative cross-functional relationships.
  • Confidence to work within a dynamic environment when priorities and tactics change rapidly and you’re able to adapt quickly.
  • The ability to manage multiple projects simultaneously with competing priorities and deadlines - aligning stakeholders and production teams, minding details, organizing materials, and leading and aligning team members.
  • A performance-oriented and data-driven mindset. Strong analytical skills, the ability to review and analyze business performance metrics, KPIs, and the ability to pivot when the data tells you to

Salary range $130,000 - $170,000 Equity + Benefits (See Below)

Note: Disclosure as required by sb19-085 (8-5-20) of the minimum salary compensation for this role when being hired into our offices in Colorado.



Udemy Benefits:

- Eligibility: Regular, full-time employees are eligible for Udemy’s benefit programs.

- Health Plans: Medical, dental, and vision coverage (100% coverage for employee-only).

- HSA/FSA/Commuter: Pre-tax savings/spending plans available; generous HSA employer contributions for those enrolled in the HDHP medical plan.

- Life/Disability: Employer-paid life insurance (supplemental available), in addition to short-term and long-term disability.

- Retirement: Access to 401(k) with annual employer contribution.

- Wellbeing: Corporate memberships for meditation and mindfulness, therapy and coaching, financial planning, primary care, tele-health, health advocacy, parent/newborn support, and employee discounts.

- Education: Free access to the entire course library on the Udemy and Udemy for Business platforms; annual stipend for external learning beginning at six months of employment.

- Charitable Matching Program: Employer match of monetary contributions to eligible nonprofits and charities that carry a 501(c)(3) tax status.

- Vacation: 15 days per year of Paid Time Off for hourly; flexible Discretionary Time Off for salaried.

- Parental Leave: 8 weeks of leave at 100% pay for parents who take time off from work following the date of birth, adoption, or foster placement beginning at six months of employment; this amount is in addition to pregnancy-disability benefits at 100% pay, if applicable.

- Holidays: 10 paid holidays throughout the year; during COVID-19, Udemy also provides roughly one “Wellness Day” per month while working from home.


About Udemy

We believe anyone can build the life they imagine through online learning. Today, millions of students around the world are advancing their careers and passions by exploring and mastering new skills on Udemy, and expert instructors are able to share their knowledge with the world. Through our global marketplace and our solutions for businesses and governments, we connect people everywhere with the skills they need for success in work and life. We’re a close-knit bunch that enjoys problem-solving and collaboration, and we share a serious belief in the power of learning and teaching to change lives. Udemy’s culture encourages innovation, creativity, passion, and teamwork. We also celebrate our milestones and support each other every day.


Founded in 2010, Udemy is publicly traded and headquartered in San Francisco’s SOMA neighborhood with offices in Denver (Colorado), Dublin (Ireland), Ankara (Turkey), Gurugram (India), and São Paulo (Brazil).


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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RLanguages
    • HTML5Languages
    • BootstrapLanguages
    • ReactLanguages
    • NGINXLanguages
    • jQueryLibraries
    • ReactLibraries
    • Twitter BootstrapLibraries
    • Angular.JSFrameworks
    • DjangoFrameworks
    • HadoopFrameworks
    • KafkaFrameworks
    • Node.jsFrameworks
    • CassandraDatabases
    • HiveDatabases
    • MemcachedDatabases
    • MySQLDatabases
    • RedisDatabases
    • AWS (Amazon Web Services)Services
    • Google AnalyticsAnalytics
    • TableauAnalytics
    • CanvaDesign
    • AsanaManagement
    • ConfluenceManagement
    • Google DriveManagement
    • Google DocsManagement
    • Google SlidesManagement
    • JIRAManagement
    • Microsoft ProjectManagement
    • WordpressCMS
    • LinkedIn SalesNavigatorCRM
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    • GainsightCRM
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    • MarketoLead Gen
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    • VidyardLead Gen
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An Insider's view of Udemy

How would you describe the company’s work-life balance?

Udemy's work-life balance is amazing! Our hybrid structure gives me the ability to take easy lunch walks and do some tidying during breaks when I'm working from home. Our managers also really encourage us to stay within our working hours and take our flexible PTO!

Molly

Account Development Representative

What projects are you most excited about?

From day one, Udemy has provided me numerous opportunities to lead high-visibility engineering projects that improve our customers' experience. My team always encourages me to pitch ideas for product enhancements and tech-platform improvements while ensuring I have the time and resources to make those ideas a reality.

Stephen

Senior Software Engineer

How does the company support your career growth?

Udemy has a strong commitment to investing in its employee's career growth through regular performance evaluations, ongoing feedback, and cross-functional training and development. Our leadership team also encourages open communication and collaboration with managers to ensure my career path is tailored to my unique strengths and aspirations.

Yukie

Senior Channel Customer Success Manager, Japanese Market

How do you empower your team to be more creative?

We ask team members to spend at least 10% of their time on a project of their choosing, that could help achieve Udemy's OKRs. This is an opportunity for them to do something that will feed into their interests while making an even bigger impact on our company. One partners with The Last Mile, helping incarcerated individuals reenter the workplace.

Han

Senior Manager, Customer Success

How does the company support your career growth?

Udemy lets me experiment, make mistakes, and also rewards my success. From coaching calls, team brainstorming, analytics tools, events, learning stipends, an amazing team culture, and one full day dedicated to learning (UDay) each month, Udemy makes sure your growth is prioritized and encourages you to take on career paths aligned with your goals.

Thomas

Corporate Account Executive

What are Udemy Perks + Benefits

Udemy Benefits Overview

Through a partnership with Alliant Employee Benefits, Udemy offers a competitive benefits package. A selection of comprehensive medical plans are available as well as family building services, dental, vision coverage, a competitive 401k, commuter benefits, life & disability insurance as well as parental leave and vacation days.

Udemy also recognizes the importance of mental health among the workforce and partners with Modern Health to ensure support is available as required.

Culture
Volunteer in local community
Udemy employees volunteer at A Precious Child, Spark, Tusla, LÖSEV, and more.
Partners with nonprofits
Udemy's partnerships include The Last Mile, Upwardly Global, AnnieCannons, SV Academy, and Sentinels of Freedom.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Employee resource groups
Employee-led culture committees
Hybrid work model
In-person all-hands meetings
We hold quarterly all-hands meetings, accessible to both on-site and remote participants.
In-person revenue kickoff
President's club
Employee awards
Flexible work schedule
We offer a 2-week ease-back program to help new parents slowly return to work.
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Employees learn what unconscious bias is, how unconscious bias harms people and companies, and how to identify your own unconscious biases.
Mean gender pay gap below 10%
Diversity employee resource groups
Udemy currently has 10 employee resource groups. Our groups focus on different races, genders, the LGBTQIA+ community, neurodiversity and mental health, parents, and more.
Hiring practices that promote diversity
Our balanced hiring strategies focus on strategic partnerships, events, and resources to broaden our reach and create equitable and inclusive recruiting practices.
Diversity recruitment program
Diversity Recruiting Partners: Black Women in Tech (Dublin/EMEA) Way up/NextPlay (US) DivTal (Australia) Out in Tech (US & EMEA) WISE - Women in Sales Everywhere (US & EMEA) Circa Mitratech (US)
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Employees can contribute up to $2,850 annually to their healthcare FSA and up to the $5,000 annual household limit for dependent care FSA.
Disability insurance
Short-term disability covers 66.67% of your regular pay, capped at $2,500 per week for up to 26 weeks. Long-term disability covers 66.67% of your regular pay, capped at $20,000 per month.
Dental insurance
Our dental plan covers $2,000 of expenses per year with an option to buy up to a plan covering $3,000.
Vision insurance
In-network eye exams on our vision plan have a $10 copay with a $180 annual limit for contact lenses and frames.
Health insurance
We have PPO, HDHP, and HMO options available. Coverage of travel costs for employees to access health care needs outside their state of residence if necessary. Enhanced programs like 2nd.MD.
Life insurance
Udemy provides Basic Life and AD&D benefits at no cost to employees. AD&D pays 2x your annual salary, capped at $500,000. Employees can purchase additional life and AD&D insurance.
Pet insurance
PlanPet offers employees a 10% discount on pet insurance plans.
Wellness programs
As a part of our Whole U program, Udemy is proud to offer Modern Health to provide Udemates across the globe with comprehensive mental health support.
Mental health benefits
Benefits include and coaching through Modern Health, meditation and mindfulness through Headspace, and Employee Assistance Programs for mental health support, resources, and more.
Transgender health care benefits
Financial & Retirement
401(K)
401(K) matching
Udemy will match half of your contribution up to 6% of your eligible pay (i.e., base salary, commissions, and bonuses). This means Udemy will contribute a maximum match of 3% if you contribute 6%.
Company equity
Udemy offers restricted stock units. New hires will vest 25% of their RSUs on the first anniversary of the grant date, then in equal quarterly installments for an additional 3 years.
Employee stock purchase plan
Eligible employees can purchase company shares at a 15% discount and are capped at an annual maximum of $21,250 USD.
Performance bonus
Charitable contribution matching
Udemy matches dollar for dollar (up to $100), per full-time employee per year, to eligible nonprofits and charities that carry a 501(c)(3) tax status (or equivalent internationally).
Child Care & Parental Leave Benefits
Childcare benefits
We offer a care concierge through Wellthy and parenting support through Maven. Our Flexible Spending Accounts can also cover daycare expenses for children and mentally/physically disabled dependents.
Generous parental leave
In addition to state and federal parental leave, we offer 12 weeks’ parental leave at 100% base salary.
Family medical leave
Adoption Assistance
We provide a combined $25k lifetime benefit for eligible fertility, adoption, and surrogacy expenses.
Return-to-work program post parental leave
Fertility benefits
Udemy provides a combined $25,000 lifetime benefit for eligible fertility, adoption, and surrogacy expenses. Maven provides: • Fertility specialists • IVF/IUI, Egg freezing support • Clinic r
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Full-time hourly employee accrue 5 hours per pay period (15 days per year). Salaried employees have non-accrued and flexible Discretionary Time Off.
Paid holidays
Paid sick days
We cover 100% pay for the first four weeks of a short-term disability.
Flexible time off
Bereavement leave benefits
Hardship benefits
Office Perks
Commuter benefits
We offer commuter benefits through Twic, allowing employees to set aside pre-tax dollars from their paychecks to use on eligible parking and/or transit expenses (up to $280 per month pre-tax each).
Company-sponsored outings
Our Workplace team and Culture Club set up on-site and off-site events, such as monthly happy hours, annual summer picnics and holiday parties, tickets to a local baseball game, and more.
Free daily meals
Employees in the office get free lunch twice a week.
Free snacks and drinks
Snacks and beverages are available at all times in our office kitchens.
Some meals provided
Lunches are served every week on Wednesday and Thursday in our Denver and San Francisco offices.
Company-sponsored happy hours
Udemy hosts monthly happy hours at their offices.
Onsite office parking
Relocation assistance
Home-office stipend for remote employees
Upon hire, a one-time $500 work-from-home reimbursement is available to employees who do not have access to a desk in one of our offices. They are also eligible to submit a monthly $35 WFH expense.
Mother's room
Professional Development Benefits
Job training & conferences
Udemy offers free access to the entire Udemy and Udemy Business course libraries. We also offer an internal mentorship program, career development programs, DEI learning paths, and more.
Lunch and learns
Learning Walks combine photography, Udemy mobile, and inspiration to encourage employees to get away from their desks to learn. Guest Voices bring perspectives outside of Udemy to inspire and teach.
Promote from within
Mentorship program
MentorU connects people who want to learn from more experience employees across the organization so both mentor and mentees develop a deeper understanding of how to be successful at Udemy.
Continuing education stipend
We offer up to $1,500 annually for external learning opportunities after six months of employment.
Continuing education available during work hours
Our UDays allow employees to dedicate one work day per month for personal and professional learning. Udemy DEAL hour encourages everyone to spend one hour each month for learning.
Online course subscriptions available
Virtual coaching services

Additional Perks + Benefits

Udemy has a robust culture of continuous learning and a commitment to democratizing education for all. We not only promote professional growth and development, but create the space and provide the resources so our employees can actively learn and develop their skills.

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