Senior Manager, Performance Marketing

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Senior Manager, Performance Marketing 

As Performance Marketing Manager at Moveworks, you will own paid search, display, and paid social channels at one of the fastest-growing AI companies in the world. The right candidate will have a strong background in running end-to-end performance marketing campaigns and is someone who will thrive in a fast-paced environment. 

This is a unique opportunity to join the team at an early-stage, fast-growing company and have a profound impact on the outcome of the business. If you would like to work at a company that empowers you to do your best work — and have a great time while doing it — let’s talk! 

Who we are:

Moveworks is revolutionizing how companies support their employees — with the first AI platform that makes getting help instant and effortless. 

Included on the prestigious Forbes AI 50 list and named a Leader in The Forrester New Wave, Moveworks uses advanced machine learning to resolve employees’ requests, whether they need IT support, HR help, or policy information. We’ve built an AI company that puts people first, which is why both Inc. and the San Francisco Business Times recognized Moveworks as one of the Best Workplaces of 2021. 

This is a unique chance to join the team as a key player in our growth strategy. If that sounds like fun, we can’t wait to start this journey together.


What you’ll do:

  • Own paid search, display, paid social and retargeting channels
  • Responsible for setting up, managing, optimizing, and scaling multi-media campaigns that drive demand 
  • Manage day-to-day performance across several media channels including Google Ads paid search, LinkedIn, Facebook, Twitter, and Terminus display 
  • Conduct audience research and develop targeting strategies to maximize cost-efficient acquisition of high-quality leads 
  • Perform competitive analysis to determine any gaps
  • Run campaigns across the entire buyer lifecycle, from brand awareness to customer adoption
  • Write ad copy that speaks to our customers’ needs
  • Work with the in-house Creative team to develop high-performing assets across all devices and formats
  • Build, test, and continuously optimize landing pages to improve conversions
  • Track, report, and present campaign performance with internal stakeholders on a regular basis
  • Test and experiment with new ad channels 
  • Partner with the Content team on SEO strategy 

What you bring to the table:
  • 5+ years of experience in paid search and display advertising, preferably in a B2B SaaS environment
  • Experience with Google Ads, LinkedIn, and Facebook advertising 
  • Strong analytical skills to make data-driven decisions 
  • Strong copywriting skills 
  • Rigor around testing 
  • Ability to operate at both the strategic and tactical levels
  • Understanding of the buying lifecycle and how to move prospects from engagement to conversion 
  • Results-driven mindset, with a strong ability to analyze quantitative data to forecast impact, determine program effectiveness, and measure ROI
  • Detailed budget management and financial analysis
  • Google AdWords & Analytics certifications preferred
  • Experience and passion for working in a fast-paced, high-growth environment, with a focus on transparency, collaboration, rapid iteration, and continuous improvement
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Technology we use

  • Engineering
  • Product
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • IllustratorDesign
    • InVisionDesign
    • ConfluenceManagement
    • JIRAManagement

An Insider's view of Moveworks

How would you describe the company’s work-life balance?

We have started with an ethos of empowerment and ownership, and this applies to how employees manage their schedules and workload as well. This is a place where you set your boundaries and personal life needs, and your team respects and empowers you to do so.

Celeste

Technical Recruiter

How do you collaborate with other teams in the company?

Every Movester is readily available via collaboration tools to ensure that teams can effectively work together. We have weekly company syncs with updates from each department to provide a space for centralized communication. My personal favorite, we have whole-company trips to allow employees to strengthen cross-team bonds in a fun environment!

Cherie

Software Engineer

How has your career grown since starting at the company?

Moveworks strikes a great balance between individual and company goals. ‘Do the best work of your career’ is a principle that largely influences it’s culture. From Day 1, my manager has put a strong emphasis on choosing projects that align with my interests while constantly identifying areas for growth that push me to be the best version of myself.

Saloni

UX Designer

How do your team's ideas influence the company's direction?

There’s no shortage of passionate ideas at a startup, but bringing an idea to fruition fast needs deep critical conversations to validate different viewpoints. Conversation Engine sits in the center of our product, connects ML and system engineering, addresses technology gaps creatively, sharpens our marketing message and equips our sales team.

Jing

Technical Lead

What projects are you most excited about?

The project I’m most excited about is the continued growth of the SDR team and how invested the company is in our success. Understanding our current roadmap and how everyone is looking for us to scale it gets me excited to think about where we could be in the next 6 months.

Freddy

Senior Sales Development Representatitve

What are Moveworks Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Daily sync
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Casual Dress
Company Outings
Moveworks hosts company outings Semi-annually.
Free Daily Meals
Game Room
Stocked Kitchen
Happy Hours
Parking
We offer employees free on-site parking.
Professional Development Benefits
Lunch and learns
Moveworks hosts lunch and learn meetings weekly.
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