Senior Manager, Marketing Technology

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Upwork ($UPWK) is the world’s work marketplace. We help connect companies large and small with top independent talent from around the world. Simply put, our mission is to create economic opportunities so people have better lives.

Every year, more than $2 billion of work is done through Upwork by skilled independent professionals who want the freedom of working anytime, anywhere.

Upwork’s Marketing Automation team is responsible for lifecycle marketing, marketing operations, and maintaining and evolving Upwork’s expansive stack of marketing technology. The Marketing team relies heavily on technology to execute impactful campaigns that grow the use of our work marketplace by both independent talent and clients and provide the insights needed to improve performance. The Senior Manager, Marketing Technology will report directly to our head of Marketing Automation and be responsible for managing Tealium, our real time segmentation engine utilized by the marketing department to deliver highly relevant campaigns. In addition, you will be responsible for integrating new technology within the larger Upwork ecosystem, maintaining and evolving current integrations, and managing the person responsible for project managing our vendor evaluations and renewals. to build and maintain an innovative, efficient, and impactful martech stack for the company. This is a technical role that will partner closely with marketers, and also engineers and Data Platform Services team members. You will be joining at a pivotal time as we're making big infrastructure improvements to support the next phase of the company’s growth.

Your Responsibilities:

  • Become an expert in and super admin of tools managed by the Marketing Automation team, including: Tealium, Braze, Sigstr, and others
  • Manage the audience segmentation used by the Marketing team, ensuring data is flowing as required and the segmentation evolves with the business by adding new data points and segments 
  • Become an expert on emerging technologies, trends, and laws, and make recommendations for future investments or changes to our tech stack
  • Lead new technical integrations between technology tools and the Upwork backend, and evolve integrations as needed
  • Partner with marketing teams to understand their initiatives and ensure they have the necessary data to execute them
  • Manage the Manager, Marketing Technology to ensure our martech stack is efficient, tools are utilized, and we’re selecting the best technology for the business

What it takes to catch our eye:

  • Experience using Tealium, Segment or another segmentation tool for a complex business
  • A background working with a complex technology stack comprised of many different vendors
  • Experience leading large technology evaluations or negotiating large contracts
  • Knowledge of data privacy and other related laws
  • Strong project management, organization, attention to detail, and communication skills

Come change how the world works.

At Upwork, you’ll shape talent solutions for how the world works today. We are a remote-first organization working together to create exciting remote work opportunities for a global community of professionals.  While we have physical offices in San Francisco and Chicago, currently we also support hiring of corporate full-time employees in 15 states in the United States. Please speak with a member of our recruitment team to determine whether you are located in a state in which we are hiring corporate full-time employees. 

Our vibrant culture is built on shared values and our mission to create economic opportunities so that people have better lives. We foster amazing teams, put our community first, and have a bias toward action. We encourage everyone to bring their whole selves to work and grow together through development opportunities, mentorship, and employee resource groups. Oh yeah, we’ve also got amazing benefits.

Check out our Life at Upwork page to learn more about the employee experience.   

Upwork is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer, we never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

 #LI-MO1

#LI-REMOTE

More Information on Upwork
Upwork operates in the Cloud industry. The company is located in Chicago, IL and San Francisco, CA. Upwork was founded in 2004. It offers perks and benefits such as Volunteer in local community, Partners with nonprofits, Friends outside of work, Eat lunch together, Intracompany committees and Open door policy. To see all 42 open jobs at Upwork, click here.
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