JOB SUMMARY
The Senior Manager of Marketing Science provides statistical data analyses and other advanced quantitative analyses to address critical business issues and to support strategic decision making for the company. Utilizes advanced programming and querying skills to interact with our enterprise data warehouse to better explain the profile of key segments and identify drivers of consumer behaviors.
MAJOR DUTIES AND RESPONSIBILITIES
Analyze the predictors of response to Customer Relationship Marketing across various product lines, including video add-ons, internet speed upgrades and mobile phone upgrades.
Build predictive models which leverage demographic data, past customer behavior and geodemographics to maximize consumer insights and marketing effectiveness.
Create sizing analyses and monitor performance of customers experiencing a lifecycle event associated with increased risk of disconnecting or reducing the suite of products purchased. Identify key target segments, inform intervention tactics, and assess impact to revenue and churn rate from interventions.
Support strategic decisions by other functions in Sales and Marketing through insights related to how various consumer segments use our products, mobile device preferences, and usage of digital or other sales channels when making a purchase.
Work in a collaborative environment with other data scientists, IT professionals, researchers and marketers to implement new targeting approaches at a dynamic telecommunications company.
REQUIRED QUALIFICATIONS
Skills/Abilities and Knowledge

• Ability to manipulate and analyze large datasets using SQL, SAS, Python, Alteryx, etc
• Strong working knowledge of database / data manipulation, statistical analysis and BI tools
• Knowledge of census and external demographic sources; media/cable/telecom knowledge is ideal
• Ability to communicate technical details and business findings in a clear manner
• Advanced proficiency with Excel, PowerPoint, and SQL; proficient in other desktop applications
• Ability to identify process improvements, manage multiple projects at once, and organize effectively

Education
Bachelors Degree in Business, Economics, Statistics or related discipline
Masters Degree is preferred, especially in Statistics, MBA (w/quantitative focus), or Computing
Related Work Experience
7+ years experience in applied analytics including reporting/analytics, statistical analysis, segmentation, and predictive modeling
4+ years marketing analytics or consumer behavior or consulting related experience
Extensive hands-on experience extracting data, performing analysis and creating presentation materials
PREFERRED QUALIFICATIONS
Skills/Abilities and Knowledge
Knowledge of cable television, high speed Internet and phone products and services
WORKING CONDI TIONS
Office environment
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