Senior Manager Marketing Analytics at Cox Enterprises (Atlanta, GA)

| Atlanta, GA | Hybrid
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The Senior Manager, Marketing Analytics will be a critical member of the Business Intelligence team responsible for Cox Communications' efforts to develop an analytically driven marketing investment optimization strategy. In this role, you will provide analytical support to Cox's internal Media Center of Excellence and external media agency to evaluate new marketing strategies through experimental testing across online and offline media channels. Combining the knowledge of advanced analytical techniques, as well as a solid aptitude for the media and data landscape, this member will oversee Cox's media testing practice, as well as develop innovative measurement roadmaps, and implement cutting-edge analytic solutions.
What You Will Do
  • Oversee testing strategies against $200M+ in media investment, including the execution of best-in-class testing frameworks, management of evergreen learning agendas, and the development and delivery of actionable insights and recommendations to key stakeholders
  • Oversee the execution of marketing experiments across online and offline media through A/B testing in partnership with Cox's Consumer Analytics team, using a hypothesis-driven approach to testing
  • Act as primary analytic liaison between Cox and major digital ecosystem partners, including Meta, Snap, Amazon, and Google; establish and foster strong partnerships with these digital ecosystems to leverage cutting-edge data and analytic solutions that measure Cox's new digital marketing strategies and advise on intra-media optimization opportunities to maximize marketing efficiency and effectiveness
  • Partner closely with other Business Intelligence peers to create a closed-loop system between media testing and ongoing marketing mix modeling efforts
  • Provide thought leadership and strategic thinking to translate business problems into analytical framework(s) and independently recommend actions to improve business performance
  • Perform quality checks on analytic output to ensure validity and business sense
  • Responsible for developing and presenting statistically sound marketing performance analysis and high-quality executive-level readouts to senior stakeholders

  • Proven leader in marketing measurement with 7+ years of experience working in Digital analytics, Marketing analytics, or related fields.
  • Strong people management skills leading teams for at least 3 years and growing talent
  • Experienced in experimental A/B testing design and execution
  • Solid knowledge of the digital media landscape as it pertains to advertising platforms (Google, Snap, Meta, Amazon, etc.) as well as the evolving digital data landscape
  • Ability to tell stories with data, educate effectively, and instill confidence, motivating stakeholders to act on recommendations
  • Ability to manage multiple projects simultaneously to meet objectives and key deadlines, balancing short- & long-term strategic implications to meet business objectives
  • Excellent diagnostic skills to analyze and identify discrepancies within sophisticated models and effectively give guidance to troubleshoot
  • Ability to manage up, and proactively communicate key progress updates and potential roadblocks
  • Demonstrates highly effective cross-functional leadership and experience effectively collaborating with internal and external cross-functional stakeholders
  • Demonstrate excellent verbal and written communication, and is comfortable presenting to large groups
  • Self-motivated to take the initiative and maintain high expectations for quality work that delivers on the needs of the internal and external stakeholders
  • Strong work ethic with the ability to adapt to the situation, be flexible, resourceful, and agile in terms of work planning, and the ability to think quickly on your feet

  • BS/BA degree in a related discipline strongly desired (i.e., Marketing, Business, etc.)
  • MBA
  • 4 or more years of experience in leading complex, cross-functional projects preferred
  • Experience in the telecommunications industry desired

USD 126,800.00 - 211,300.00 per year
About Cox Communications
Cox Communications is the largest private telecom company in America, serving six million homes and businesses. That's a lot, but we also proudly serve our employees. Our benefits and our award-winning culture are just two of the things that make Cox a coveted place to work. If you're interested in bringing people closer through broadband, smart home tech and more, join Cox Communications today!
About Cox
Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses - which includes Cox Automotive and Cox Communications - is forging a better future for us all. Ready to make your mark? Join us today!
Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page .
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.
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