GRAIL
GRAIL is a healthcare company whose mission is to detect cancer early, when it can be cured.
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Senior Manager, Life Insurance Partnership Marketing

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GRAIL is a healthcare company whose mission is to detect cancer early, when it can be cured. GRAIL is focused on alleviating the global burden of cancer by developing pioneering technology to detect and identify multiple deadly cancer types early. The company is using the power of next-generation sequencing, population-scale clinical studies, and state-of-the-art computer science and data science to enhance the scientific understanding of cancer biology, and to develop its multi-cancer early detection blood test. GRAIL is headquartered in Menlo Park, CA with locations in Washington, D.C., North Carolina, and the United Kingdom. GRAIL, LLC is a wholly-owned subsidiary of Illumina, Inc. (NASDAQ:ILMN). For more information, please visit www.grail.com.

The new “Senior Manager, Life Insurance Partnership Marketing” will be primarily responsible for creating and leveraging partner opportunities for GRAIL with Life Insurance customers and other partnership opportunities as they unfold.  You will do this by building brand positioning and messaging for this segment that communicates the GRAIL value proposition for both the producer/agent and member of GRAIL’s offerings, for the early detection of cancer. 

This position will be remote based within the US.

You Will:

  • Brand Stewardship – Serve as a passionate steward, advocate and gatekeeper for the “GRAIL” brand. Monitor the Life Insurance landscape, and evolving perceptions of GRAIL (versus other value adds for their members), in the event GRAIL needs to consider refining the brand’s positioning, architecture, value proposition, and messaging. Additionally, ensure all communications embrace and reflect a consistent set of GRAIL brand standards and guidelines.
  • Strategic Planning – Develop and lead a disciplined, data-driven, goal-focused B2B Marketing planning process, and a creative GTM plan that provides clear and valid performance metrics and can be continually optimized based on real-time outcomes. Partner closely with Research, Sales and others on the Marketing team to develop digital strategies, metrics, content and plans that drive business objectives. Lead day-to-day execution of digital campaigns, tactics and programs to drive awareness, lead generation, and ultimately, conversion and adoption.
  • Sales Enablement/Lead Gen – Working in a support role for GRAIL Sales colleagues, build awareness of “GRAIL,” and help seed and soften the life insurance market, using a holistic Marketing and Communications effort. Marketing tactics might include all possible sources, inclusive of strategic channel partnerships, conferences and events, advertising/display, white papers, SEO/SEM, website, webinars, direct mail, social media, email, etc. This effort will help build a pipeline of qualified leads that can effectively fuel the growth agenda for GRAIL in the Life Insurance channel. While insurance will be the primary channel, there will be emerging channels this role will also support as they unfold.
  • Customer Journey – Responsible for ensuring there is clear and consistent alignment between GRAIL’s fundamental brand promise, and the experience the Company creates and delivers to customers, day-to-day. This Marketing senior manager will be an important contributor to the Enterprise Marketing team. This senior marketing manager will report to the Associate Director, Employer and Life Insurance Marketing and partner with our CX team to help define, map, and enhance the overall life insurance customer experience and journey, by ensuring that GRAIL delivers value at each and every critical touch point. This effort will drive satisfaction, retention and referrals to other prospects. This role will represent the ‘voice of the customer,’ ensuring their needs are addressed by Marketing, CX, Product and Sales colleagues inside GRAIL.
  • Measurements, Attribution & KPI’s – With input from other Marketing partners, develop channel metrics and corresponding benchmarks to assess value through analytics, measure success, and recommend campaign optimization based on results. Partner closely with Research/Insights and Sales to understand the needs of these agent and member stakeholders. Oversee multi-variant testing analytics to assist in the delivery of exceptional customer experiences, new product launches, personalization, and general communications.
  • Marketing Budget – Ensure responsible, timely spending against established annual operating budgets which encompasses external GRAIL programs, agency fees, media spending, G&A, etc. This includes tightly managing both the direct Marketing budget, as well as effectively influencing how Sales allocates and deploy their pursuit dollars. Ultimately, success will be measured in terms of CPA (for each new corporate customer), and the longer-term LTV (which will rely on driving satisfaction and retention).
  • PERFORMANCE MEASURES
  • Revenue, EBITDA
  • Brand Awareness (across the Insurance channel)
  • Qualified Leads (for Sales conversion)
  • Engagement, Conversion, Adoption (CPA)
  • LTV (of each acquired customer)

Your background should include:

  • Bachelor’s Degree or equivalent; MBA a plus.
  • Demonstrated success marketing a solution to commercial partnership groups in prior roles. 
  • A minimum of 8 years of experience in partnerships, customer success, business development, or B2B marketing in healthcare.
  • Insurance industry experience is a plus
  • Strong understanding of key stakeholder roles and existing network of contacts at health systems and/or health plans.
  • Experience with effectively communicating to customers, particularly with c-suite or executive levels
  • Experience with digital marketing preferred.
  • Proven ability to collaborate and work cross-functionally to drive results in a matrixed, fast-paced environment.
  • Demonstrated track record of getting things done and growing responsibility over time.
  • Ability to effectively manage multiple competing priorities.
  • Strong interpersonal, organizational, analytical, communication and presentation skills.
  • Willing and able to travel as needed.

At GRAIL, we don’t just work for ourselves and for one another—we work for humanity. Energized by our collaborative environment, compassion, and a sense of urgency, we’re dedicated to making a meaningful impact on people’s lives. This shared belief gives our team a sense of common purpose and builds camaraderie that makes our journey together its own reward.

While our focus is on finding a better way to detect cancer early, we never lose sight of our people. We’re committed to creating the best experience for everyone at GRAIL, helping ensure that each member of our team has comprehensive benefits and resources to thrive, both at work and at home.

GRAIL is an Equal Employment Office and Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status. We will reasonably accommodate all individuals with disabilities so that they can participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Following extensive monitoring, research, consideration of business implications, and advice from internal and external experts, GRAIL has made the decision to require all U.S. employees receive the COVID-19 vaccines as a condition of employment. “Full vaccination” is defined as two weeks after both doses of a two-dose vaccine or two weeks since a single-dose vaccine has been administered. Anyone unable to be vaccinated, either because of a sincerely held religious belief or a medical condition or disability that prevents them from being vaccinated, can request a reasonable accommodation.

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What are GRAIL Perks + Benefits

GRAIL Benefits Overview

We’re committed to creating the best experience for everyone at GRAIL, ensuring that each member of our team has comprehensive benefits and resources to thrive at all stages of life, both at work and at home.

Culture
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Team workouts
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Free Daily Meals
Game Room
Happy Hours
Parking
Professional Development Benefits
Job Training & Conferences
Diversity Program
Cross functional training encouraged
Promote from within
Mentorship program
Online course subscriptions available

An Insider's view of GRAIL

How does your team reward individual success?

People grow their skills both by learning how to rapidly build scalable software systems, but also by partnering with scientists and other domain experts to better understand, model, and envision the systems we will need. We enable and empower our engineers to lead this process and grow with our systems as they make the future of GRAIL a reality.

Tristan Matthews

Senior Director, Software Engineering

What projects are you most excited about?

GRAIL has a unique opportunity to scale our operations to add value with our early detection test. Our automation team works on the full spectrum of projects from low-level instrument investigations to overall architectures of processing facilities. I'm excited by projects that push the boundaries of lab automation, and that's what GRAIL is doing.

David Jenions

Principal Automation Engineer

What does career growth look like on your team?

Our mission, to detect cancer early, is truly seeking a needle in many haystacks. Our lab has a very complex and sophisticated assay to execute. We leverage cross-training and mentorship programs where new teammates learn the ropes from senior staff. My team sets people up for success by turning tasks into learning opportunities.

Maryam Hosseini

Director, Laboratory Operations

How do your team's ideas influence the company's direction?

The biological problem we're trying to solve is a complex machine learning problem with human lives at stake. From a software engineering point of view, taking massive data, organizing it, building tools to mine it, and deliver results in a scalable, secure, and clinically compliant manner are areas of innovation. This, for me, is my dream job!

Satnam Alag

SVP, Software Engineering

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