ActionIQ
Our mission is to unlock the power of data to transform customer engagement and create authentic human connections.
Hybrid

Senior Manager, Digital Marketing

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Description

We are seeking a highly motivated and talented Senior Manager, Digital Marketing who will own the overall strategy and execution of our digital marketing programs to drive top-line growth. You will manage an array of programs that effectively reach ActionIQ’s different buyer personas and drive those individuals through the marketing and sales funnel. You will work closely with marketing and sales stakeholders to ensure programs are timely, creative, measurable, flawlessly executed, and drive revenue.

Reporting to the Head of Demand Generation, the ideal candidate will be a self-starter that can hit the ground running and leverage their experience to build out a stronger digital presence for ActionIQ. A successful candidate will be analytical, results-driven, sales-focused, have an understanding of marketing systems, and be able to balance testing new digital marketing strategies and tactics with scaling the programs that work effectively, all in an effort to achieve the best results for the business. This role will sit in our NYC HQ.

Responsibilities

  • Manage ActionIQ’s digital program across all channels including SEM, SEO, Paid Social, Review Sites, etc to drive net new leads, pipeline and overall ROI on campaigns
  • Own content syndication program with third party publishers to drive top of funnel
  • Weave in account-based marketing into digital marketing efforts, ensuring that our core target accounts, industries and personas are being reached
  • Constantly test & learn across all digital channels, working with content marketing and design to ensure adequate flow of content and creative
  • Manage and enhance overall marketing database, as well as any third party data we get from tools used to monitor engagement; implement and manage lead scoring, and ensure overall organization of leads
  • Build KPI framework to measure, analyze and report on the impact of digital marketing activities on MQLs, Pipeline Generated, SQLs and ACV.
  • Partner with Product Marketing to ensure ActionIQ website is updated on a regular basis, leveraging the best technologies and most importantly optimizing for driving and closing pipeline
  • Ensure that we have the appropriate tech stack and all systems are fully integrated to allow for complete measurement (e.g. Hubspot, Salesforce, SalesLoft, Splash, etc.)
  • Help with managing the full lifecycle of leads across the various funnel stages and operational processes from top of funnel programs to lead nurturing
Requirements
  • 5-8 years of experience in a fast-paced marketing environment, preferably in B2B enterprise marketing tech industry
  • Proven track record of successfully building digital marketing programs and measuring and improving the effectiveness of these efforts at each level of the funnel (Reach, MQL, Opportunities)
  • Knowledge of ABM and how it can be woven into digital marketing efforts to ensure reach across core target audiences.
  • Expert in list management, cleansing, segmentation and targeting; lead scoring and nurture programs
  • Hands-on experience with Hubspot and Salesforce for marketing automation and lead management; as well as LinkedIn Advertising, Google Ads, and Google Analytics for paid advertising and measurement.
  • Big picture thinking with meticulous attention to detail; ability to understand the overall business and marketing strategy, translate that into a digital marketing strategy and then execute with precision and accuracy
  • Ability to lead and communicate effectiveness of marketing campaigns across the business and provide recommendations for pipeline growth
  • Excellent planning, project management, prioritization, and presentation skills
  • Able to work in a fast paced work environment, while juggling both short and long term priorities along with daily demands

Benefits:

  • Work with a fun, inclusive, and smart team of people as we build a NYC-based enterprise software company!
  • Competitive compensation package, including significant equity component
  • Backed by top-tier VCs (Sequoia, Andreessen Horowitz, FirstMark Capital)
  • Top notch health insurance benefits, including 12 weeks paid parental leave for both parents.
  • We are currently working remotely due to COVID-19, but we will be opening a beautiful new office right on Madison Square Park! All NYC-based employees will have the option to return to the office 3 days per week beginning after Labor Day on an “opt-in” basis. We plan to officially reopen our office in the beginning of 2022.
  • Check out our latest blog post here to learn how we designed our return to work plans.
  • Work from Home stipend to optimize office set up.

ActionIQ is committed to building an inclusive, equitable, and diverse organization. We embrace equal opportunity for all applicants and seek to foster a culture of belonging for our employees. We recognize and appreciate that the more inclusive we are, the better we will function as a team. AIQ welcomes qualified applicants of any race, color, ancestry, religion, sex, national origin, gender identity, gender expression, age, marital or family status, disability, military veteran status, and any other status or background. Join us on our journey to build a product that will help our customers deliver memorable experiences that will drive loyalty and growth.

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What are ActionIQ Perks + Benefits

ActionIQ Benefits Overview

We offer benefits catered to the whole person, from top of the line healthcare coverage and wellness programs to employee experiences and professional development opportunities, our employees are at the center of all that we do. As an Actionite, you’ll have the opportunity to explore, enhance and expand your skill set through conferences, workshops, experiential learning, cross-team collaboration and more.

We operate in a hybrid model for our NYC based employees (in office: M, W, Th and remote: Tu, Fr) along with two remote seasons during the year where our employees can work from anywhere.

Culture
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Hybrid work model
In-person all-hands meetings
Bi-weekly meetings where we all come together to learn more about the latest in the organization from leadership and colleagues.
In-person revenue kickoff
Flexible work schedule
Our working hours are 10-6pm EST but this is flexible based on your location and your team’s ways of working.
Remote work program
For employees who are not fully remote we offer two remote seasons during the year where all employees can work from anywhere. https://www.actioniq.com/blog/actioniqs-new-ways-of-working
Diversity
Documented equal pay policy
Hiring practices that promote diversity
Structured hiring processes and practices, Diverse hiring panels, Gender decoder for job descriptions, Interview training for all hiring managers and teams
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Provided through Navia
Disability insurance
Dental insurance
Two plan options through Guardian.
Vision insurance
Provided through Guardian/VSP XPHealth vision discounts
Health insurance
Choice of four EPO & PPO plans through Anthem BCBS
Life insurance
Wellness programs
One Medical Membership, Gym Reimbursement through Anthem BCBS
Mental health benefits
Employee Assistance Program (EAP) Care Concierge Spring Health
Financial & Retirement
401(K)
Provided through Empower Retirement. Sofi and Origin Financial (personal finance and financial planning tools)
Company equity
Equity options are granted to our employees and executives upon the date of hire. Options are fully vested after 4 years of employment.
Charitable contribution matching
Employee donations of up to $500 per fiscal year will be matched.
Child Care & Parental Leave Benefits
Generous parental leave
All new parents are eligible for 12 weeks of 100% paid parental leave following a child’s birth.
Family medical leave
ActionIQ provides all qualified employees with 4 weeks paid leave to care for a seriously ill family member (child, spouse, parent, sibling, or registered domestic partner).
Vacation & Time Off Benefits
Generous PTO
We have a flexible PTO policy and encourage employees to take PTO to maintain work-life balance. We trust employees to communicate time off so colleagues feel supported and prepared.
Paid holidays
Company-wide vacation
Every year the company is closed from December 24th through the 1st of the year for a winter break.
Office Perks
Commuter benefits
Provided through Navia
Company-sponsored outings
Free snacks and drinks
Fully stocked kitchen at 11 Madison Ave.
Some meals provided
Family style and boxed style lunches provided Mon, Wed, Thurs.
Company-sponsored happy hours
Bi-monthly social hours following All Hands Meetings
Meditation space
Mother's room
Professional Development Benefits
Job training & conferences
ActionIQ offers employees professional development opportunities like Onsite training courses and the ability to attend job related conferences and seminars.
Lunch and learns
We set aside time for our employees to learn from each other, gain perspective, and foster an environment of curiosity. (Culture Talks, Curiosity Series, Data Bytes)
Promote from within
Online course subscriptions available

Additional Perks + Benefits

From covering the cost of a One Medical membership for all employees to ensure quality, affordable and accessible health care to commuter benefits and a company-wide winter break, ActionIQ offers perks that take care of the whole person and their families.

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