Senior Manager Digital Marketing (Remote)

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What You'll Do:

We are looking for a Senior Digital Marketing Manager responsible for all aspects of HG’s online experience, focusing primarily on our digital outbound ABM programs, but supporting the corporate website, SEO, paid search, and paid social programs as well.

Reporting to the EVP Marketing, you will use your technical expertise to deliver a consistent brand experience in the increasingly digital world. This includes strategic road mapping and executing the generation of digital campaigns, in partnership with Growth and Customer marketing, monitoring performance analytics, digital traffic, and pipeline impact.

What You'll Be Responsible For:

  • Quickly establishing an understanding of our prospect and customer ecosystem and build a creative, digital demand generation program that best positions our products and solutions along every phase of the self-directed journey.
  • In partnership with marketing leadership, build our digital marketing and personalized journey strategy, partner and validation approach, and digital roadmap as part of our core acquisition model across growth, ABM, customer, and hybrid personas.
  • Develop strategic media plans rooted in competitive research, customer segmentation, subscription journey, media planning tools, and application of historic performance insights.
  • Provide hands-on analysis and recommendations in the areas of SEO/SEM, display, digital journey/website conversion rate optimization, and influencer marketing
  • Layer on and manage experimentation processes, infrastructure, and analytics with the KPI of increasing conversion and engagement rates, and pipeline contribution.
  • Design and deploy new customer acquisition, retention, and upsell programs in collaboration with Growth, Customer, and Product Marketing organizations.
  • Manage vendors and internal teams to execute efficiently in a fast-moving environment.
  • Forecast, measure, and analyze the impact of programs on opportunity creation, pipeline, and business growth. Produce regular reports and monthly dashboards.

What You’ll Need:

  • 5+ years of experience in digital media management paid search, and knowledge on other channels supporting direct oversight of SEM/SEO, ABM, display, retargeting, content marketing, website journey optimization, and funnel optimization
  • A Strong background with enterprise (business to business), new business marketing experience with strong integrated marketing and account-based focus. Preferably at a fast-growing SaaS company.
  • You will have orchestrated journeys for target accounts and account cohorts mapped to journey stages.
  • Advanced experience working with Google Analytics, Marketo, Salesforce, and certifications on relevant digital marketing platforms
  • Demonstrated ability to partner effectively across the organization.
  • You’re a self-starter with the ability to build programs from scratch.
  • A positive attitude and willingness to roll up their sleeves and get things done.
  • Undergraduate Degree or equivalent combination of education and experience in a related field, MBA preferred

About Us:

Headquartered in beautiful Santa Barbara, HG Insights is the global leader in technology intelligence. HG Insights uses advanced data science methodologies to help the world’s largest technology firms and the fastest growing companies accelerate their sales, marketing, and strategy efforts. 

We offer a competitive salary, 401K, growth potential, great benefits, and an accomplished diverse remote team. As a remote worker, you are invited to work in any U.S. city where you’re happiest and most productive, while also participating in company-wide events, where we strive to ensure our remote team members feel included. We run the gamut in geography, lifestyle and interests, but we’re united by a common set of core values: we ask for and give help, we embrace challenges, we are all part of the solution, and we care about our work, our customers and each other.  

We are following all local and state guidelines while in office. Employee safety is of utmost importance, and we are taking all necessary precautions. For more information on how we are doing this, please speak with one of our HR team members. Full vaccination against COVID-19 is required unless you qualify for a federally protected exemption.

HG Insights Company is an Equal Opportunity Employer 

Please note that HG Insights does not accept unsolicited resumes from recruiters or employment agencies. In the event of a recruiter or agency submitting a resume or candidate without a signed agreement being in place, we explicitly reserve the right to pursue and hire such candidates without any financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted directly to hiring managers, are deemed to be the property of HG Insights.

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Candidate Location Eligibility:
Atlanta, GA
Austin, TX
Boston, MA
Buffalo, NY
Charlotte, NC
Chicago, IL
Colorado, CO
Dallas-Fort Worth, TX
Greensboro, NC
Houston, TX
Jacksonville, FL
Las Vegas, NV
Lexington, KY
Los Angeles, CA
Louisville, KY
Memphis, TN
Miami, FL
Minneapolis–Saint Paul, MN
Nashville, TN
New York City, NY
Ogden, UT
Orlando, FL
Pensacola, FL
Portland, OR
Provo, UT
Rochester, NY
Sacramento, CA
Salt Lake City, UT
San Antonio, TX
San Diego, CA
San Francisco, CA
San Luis Obispo, CA
Santa Cruz, CA
Seattle, WA
Spokane, WA
Tallahassee, FL
Tampa Bay, FL

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • TypeScriptLanguages
    • ElixirLanguages
    • GraphQLLanguages
    • ReactLibraries
    • ReduxLibraries
    • ElasticsearchLibraries
    • HadoopFrameworks
    • JupyterFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • TensorFlowFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases
    • SnowflakeDatabases
    • Google AnalyticsAnalytics
    • TableauAnalytics
    • FigmaDesign
    • IllustratorDesign
    • InVisionDesign
    • MiroDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • DrupalCMS
    • HootsuiteCMS
    • Joomla!CMS
    • WordpressCMS
    • DocuSignCRM
    • LinkedIn SalesNavigatorCRM
    • SalesforceCRM
    • Salesforce CPQCRM
    • Salesforce PardotCRM
    • MailChimpEmail
    • MarketoLead Gen
    • DriftLead Gen
    • AdRollLead Gen
    • PathFactoryLead Gen
    • DatafoxLead Gen
    • SlackCollaboration
    • ZoomCollaboration
    • AsanaProject Management

An Insider's view of HG Insights

What’s the vibe like in the office?

The open space generates a contagious buzz with high energy. It's easy to bounce ideas off the people around you, and the comradery of the team makes it fun to be a part of a driven winning culture. HG is a very tight-knit company where we work hard and celebrate our wins together (by ringing the bell on the wall!) Having the furry pups is a bonus!

Emma

Strategic Account Manager

How has your career grown since starting at the company?

I have grown with HG in almost every aspect of my life: personally, professionally, and academically. I worked at HG as an Intern and was hired full-time at graduation. I have worked my way from the "bottom" up in the Customer Success department. I now manage many of our Enterprise accounts, there has been no shortage of opportunities in my career!

Lily

Customer Success Manager

How do you empower your team to be more creative?

Give people a challenge and let them do their thing. I’ve always been impressed with the results when you leave the ‘how’ up to individuals when solving a complex problem. They almost always think of interesting and efficient ways that would never have occurred to me, and the sense of discovery and accomplishment is priceless.

Ed

VP, Marketing

How would you describe the company’s work-life balance?

HG allows for a great work-life balance w/ remote work opportunities, unlimited PTO (15 days mandatory a year). HG ensures its employees are never overworked keeping in mind their mental & physical wellness, & that we are always feeling personally and professionally satisfied. Gives the feeling of accomplishment while allowing you to enjoy life!

Parth

Sr. Sales Engineer

What are HG Insights Perks + Benefits

Culture
Volunteer in local community
We encourage all employees to take two days for Volunteer Time Off annually. As a company, we observe MLK Jr. Day as an All-Hands day for service and volunteer in our communities across the globe.
Friends outside of work
Eat lunch together
Open door policy
Team based strategic planning
Pair programming
Diversity
Unconscious bias training
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Covered at 100% for employees and 70% for dependents.
Vision Benefits
Covered at 100% for employees and 70% for dependents.
Health Insurance Benefits
Covered at 100% for employees and 70% for dependents.
Life Insurance
We cover $50,000 per employee which options for supplemental life insurance.
Pet Insurance
Wellness Programs
We reimburse $100 per month per employee!
Onsite Gym
Team workouts
Two doors down from the SB office, is the Training Room where the company provides two circuit training classes a week.
Mental Health Benefits
We partner with Ableto for mental health support including breathing exercises, 1:1 coaching and support with finding a local therapist.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
We match 5% of your contributions as well as the retirement plan offers a broad selection of stocks, bonds and international index funds to choose from.
Company Equity
We grant stock options to all employees. We know your contributions to our work are the foundation of our success.
Child Care & Parental Leave Benefits
Generous Parental Leave
HG offers up to 12 weeks of paid parental leave for new parents.
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
HG encourages employees to give back with paid volunteer time of up to 16 hours a year.
Paid Holidays
Perks & Discounts
Casual Dress
Company Outings
Stocked Kitchen
Some Meals Provided
Parking
Pet Friendly
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Tuition Reimbursement
Lunch and learns
Promote from within
Time allotted for learning

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