What You'll Do:

We are looking for a Senior Manager Demand Generation responsible for all aspects of HG’s online experience, focusing primarily on our digital outbound ABM programs, but supporting the corporate website, SEO, paid search, and paid social programs as well.

Reporting to the VP, Marketing, you will use your technical expertise to deliver a consistent brand experience in the increasingly digital world. This includes strategic road mapping and executing the generation of digital campaigns, in partnership with Growth and Customer marketing, monitoring performance analytics, digital traffic, and pipeline impact.

What You'll Be Responsible For:

• Quickly establishing an understanding of our prospect and customer ecosystem and build a creative, digital demand generation program that best positions our products and solutions along every phase of the self-directed journey.
• In partnership with marketing leadership, build our digital marketing and personalized journey strategy, partner and validation approach, and digital roadmap as part of our core acquisition model across growth, ABM, customer, and hybrid personas.
• Develop strategic media plans rooted in competitive research, customer segmentation, subscription journey, media planning tools, and application of historic performance insights.
• Provide hands-on analysis and recommendations in the areas of SEO/SEM, display, digital journey/website conversion rate optimization, and influencer marketing
• Layer on and manage experimentation processes, infrastructure, and analytics with the KPI of increasing conversion and engagement rates, and pipeline contribution.
• Design and deploy new customer acquisition, retention, and upsell programs in collaboration with Growth, Customer, and Product Marketing organizations.
• Manage vendors and internal teams to execute efficiently in a fast-moving environment.
• Forecast, measure, and analyze the impact of programs on opportunity creation, pipeline, and business growth. Produce regular reports and monthly dashboards.

What You’ll Need:

• 5+ years of experience in digital media management paid search, and knowledge on other channels supporting direct oversight of SEM/SEO, ABM, display, retargeting, content marketing, website journey optimization, and funnel optimization
• A Strong background with enterprise (business to business), new business marketing experience with strong integrated marketing and account-based focus. Preferably at a fast-growing SaaS company.
• You will have orchestrated journeys for target accounts and account cohorts mapped to journey stages.
• Advanced experience working with Google Analytics, Marketo, Salesforce, and certifications on relevant digital marketing platforms
• Demonstrated ability to partner effectively across the organization.
• You’re a self-starter with the ability to build programs from scratch.
• A positive attitude and willingness to roll up their sleeves and get things done.
• Undergraduate Degree or equivalent combination of education and experience in a related field, MBA preferred

About Us:

Headquartered in beautiful Santa Barbara, HG Insights is the global leader in technology intelligence. HG Insights uses advanced data science methodologies to help the world’s largest technology firms and the fastest growing companies accelerate their sales, marketing, and strategy efforts. 

We offer a competitive salary, 401K, growth potential, great benefits, and an accomplished diverse remote team. As a remote worker, you are invited to work in any U.S. city where you’re happiest and most productive, while also participating in company-wide events, where we strive to ensure our remote team members feel included. We run the gamut in geography, lifestyle and interests, but we’re united by a common set of core values: we ask for and give help, we embrace challenges, we are all part of the solution, and we care about our work, our customers and each other.  

HG Insights determines pay for positions using local, national, and industry-specific survey data. We strive to make competitive offers allowing the new employee room for future growth. Individual compensation packages are based on a various factors unique to each candidate. All offers are determined by a number of factors, including, but not limited to, the applicant's experience, knowledge, skills, and abilities, as well as internal factors.

The salary range for this position is $110,000 - $120,000. Some of our roles are eligible for variable compensation that is not reflected in these figures and is role specific.  The Talent Acquisition team will communicate all compensation components.

We are following all local and state guidelines while in office. Employee safety is of utmost importance, and we are taking all necessary precautions. For more information on how we are doing this, please speak with one of our HR team members. Full vaccination against COVID-19 is required unless you qualify for a federally protected exemption.

HG Insights Company is an Equal Opportunity Employer 

Please note that HG Insights does not accept unsolicited resumes from recruiters or employment agencies. In the event of a recruiter or agency submitting a resume or candidate without a signed agreement being in place, we explicitly reserve the right to pursue and hire such candidates without any financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted directly to hiring managers, are deemed to be the property of HG Insights.