Senior Manager, Digital Marketing & Conversion Rate Optimization at Inspire

| Santa Monica | Remote
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Inspire is a clean energy technology company on a mission to transform the way consumers access clean energy and to accelerate the world’s transition to a net-zero carbon future. 

We provide our customers with access to renewable energy from wind, solar, and hydro powered sources without service interruptions or costly installations at a flat, predictable monthly rate. For every year that a customer spends with Inspire Clean Energy, they have a greater impact on climate change than 10 years of strict recycling. 

Our rapidly growing team of mission-driven, climate enthusiasts is passionate, innovative and committed to a better future for the planet.

POSITION SUMMARY

The Senior Manager, Digital Product Marketing reporting to the Vice President, Digital will lead the creation, development and implementation of all marketing-led digital product strategies. The Senior Manager will oversee the Inspire marketing site, landing page strategies, multi-variate testing to support marketing test and learn strategy, site-side analytics, SEO and will act as the voice of digital product marketing across the organization.

THE SENIOR MANAGER, DIGITAL PRODUCT MARKETING HAS FIVE MAIN RESPONSIBILITIES

  1. Manage the digital customer experience on website from homepage through funnel to enhance brand appeal and consideration
  2. Optimize conversion rate through continuous onsite multivariate testing
  3. Create unique 1-1 customer experiences through onsite personalization and targeted landing pages
  4. Manage SEO strategy and reputation management to ensure high search ranking and positive reviews
  5. Build strong analytics foundation to power data-driven performance enhancements
  6. Partner with Pricing team to develop offer and pricing strategies that increase conversion rate and LTV

SOME YEAR 1 DELIVERABLES

  • Increase ROI through onsite optimizations and rigorous test and learn
  • Build strong foundation of marketing analytics 
  • Evolve website content and storytelling alongside our brand evolution
  • Increase conversion rate through landing page testing and optimization
  • Increase organic search traffic and improve search ranking
  • Improve our customer reviews and ratings through reputation management 

SUCCESS METRICS

  • Time on site and page views
  • Bounce rate
  • Conversion
  • On time and on budget 
  • Organic search traffic and search ranking

DESIRED TRAITS

  • Data-driven, Analytical
  • Curious
  • Customer Obsessed
  • Technical
  • Collaborative

EXPERIENCE

  • Must Have
    • 5+ years of direct hands-on digital product marketing and SEO experience
    • Experience leading site and landing page strategy
    • A track record of quantifiable results and successes driving onsite engagement and conversions
    • Analytical thinker with hands-on technical know-how to work within a CMS system and manage an A/B testing platform
    • Bachelor’s degree
  • Nice to Have
    • Unique curiosity and experience within cleantech or related efforts in fighting climate change
    • Passion for growth and testing & learning
    • Customer-obsessed product marketer who is passionate about building unique and relevant experiences for consumers
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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • SqlLanguages
    • SQLLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • Ruby on RailsFrameworks
    • MongoDBDatabases
    • PostgreSQLDatabases
    • RedisDatabases

An Insider's view of Inspire

How does your team reward individual success?

Each month we award an "Avenger of the Month". This is an employee that embodies one of our values: Own It, Study It, Coach It, Live It.

Inspire

Team

What are Inspire Perks + Benefits

Inspire Benefits Overview

Inspire’s culture balances the serious nature and tone of a professional company with the move-fast-and-execute tone of a rapidly growing emerging tech company. We believe in working hard and producing, but doing it in a positive and friendly environment where collaboration is rampant.

Inspire calls its employees Avengers. It’s a team out to even the score on behalf of the common man, to challenge the status quo and confront apathy and old-world bureaucracy. Every Avenger lives for the mission: To build the world’s most consumer-focused clean power platform and inspire a connected moment towards a brighter energy future. Avengers are scrappy, restless, humble and committed to balancing passion with purpose and profit.

Inspire offers competitive compensation and equity packages, plus benefits such as health, vision, life, and dental insurance - Not to mention, unlimited vacation, 401(k) plan, a dog friendly workplace & LOTS of cupcakes!

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Inspire provides employees with a flexible work schedule that includes flexible start and end times.
Remote Work Program
Our remote work program includes work remotely on occasion as needed.
Family Medical Leave
Company sponsored family events
Inspire sponsors family oriented events annually.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Full-time Inspire employees receive unlimited PTO.
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Parking
Pet Friendly
Recreational Clubs
Relocation Assistance
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Inspire offers employees professional development opportunities like onsite training courses, the ability to attend job related conferences and seminars.
Lunch and learns
Inspire hosts lunch and learn meetings once per month.
Cross functional training encouraged
Promote from within
Customized development tracks
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