Senior Manager - Creative Strategy, In-house Agency - Work at Home (Finance)
Senior Manager - Creative Strategy, In-house Agency - Work at Home (Finance)
THE TEAM
An award-winning internal agency that services the entire Cigna enterprise-including our two brands Cigna Medical and Evernorth Health Services. We pride ourselves on being a premier source of profound marketing insights, world class strategy, brilliant concepts, renowned design and content that inspires action and delivers results.
POSITION SUMMARY
Cigna is seeking a Senior Manager, Strategy to lead the strategic planning function within our in-house agency-in support of our two power brands Cigna Healthcare and Evernorth Health Services. Your leadership will help transform rational marketing and business strategies into actionable creative strategies for projects across all dimensions of our business (D2C, B2B, B2B2C). To do this, you will need to enable unique and unexpected insights that push creative into bold new territories-fueling big ideas that will drive our business. All of this with a goal of delivering meaningful brand experiences for Cigna and Evernorth customers, clients, brokers and partners.
WHAT YOU'LL DO
- You will be responsible for setting the strategic foundation for creative projects by writing creative briefs, mining for actionable insights and crafting thought-provoking creative territories
- Synthesize complex data (quantitative and qualitative) from disparate sources to unlock human truths that inform audience relevant creative opportunities
- Build and cultivate strategic partnerships and collaboration across the organization internally and externally to incorporate perspectives and ensure sound strategic recommendations
- Partner closely with Account Director and Creative Director to ensure our strategies meet the needs of the client and the audience throughout the creative development process
- Lead, coach and develop the strategy team, including inspiring the team to achieve a high standard of performance
- Evaluate and track performance of campaigns, publish findings to inform future creative work
- Represent the internal agency as a client-facing member of the project team with an ability to inspire peers and executives alike with charismatic and persuasive presentation of ideas
- Quickly become an expert with regard to Cigna's robust offering of healthcare products and services
- Commit to and exemplify our agency values (IntrinsicallyMotivated + Resourceful, Amazing + Awesome, Inspired + Enlightened, Passionate + Curious, Smart + Constructively Dissatisfied, Disciplined + Resilient)
WHAT YOU'LL BRING
- Bachelor's degree is highly desired
- 10+ years of experience as a strategic planner within an advertising agency or highly strategic in-house agency
- Deep knowledge of marketing, brand and culture and how to connect with an audience across a dynamic and ever-changing media landscape
- Experience with multicultural strategy and/or media that demonstrate an inclusive perspective
- Demonstrated ability to lead and develop people, provide meaningful feedback and manage performance
- Executive presence with an aptitude for earning trust and developing meaningful relationships
- A positive attitude with a "get-stuff-done" mindset
This role is WAH/Flex which allows most work to be performed at home. Employees must be fully vaccinated if they choose to come onsite.
This position is not eligible to be performed in Colorado.
About Cigna
Cigna Corporation exists to improve lives. We are a global health service company dedicated to improving the health, well-being and peace of mind of those we serve. Together, with colleagues around the world, we aspire to transform health services, making them more affordable and accessible to millions. Through our unmatched expertise, bold action, fresh ideas and an unwavering commitment to patient-centered care, we are a force of health services innovation. When you work with us, or one of our subsidiaries, you'll enjoy meaningful career experiences that enrich people's lives. What difference will you make?
Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.
If you require reasonable accommodation in completing the online application process, please email: [email protected] for support. Do not email [email protected] for an update on your application or to provide your resume as you will not receive a response.