As our Senior Manager, Conversion Rate Optimization, you’ll help accelerate the growth of this team and take the performance of our website to the next level. If you’re excited about using data, analysis, and testing to uncover prospect needs, monetize and convert our audience, we’d love to talk to you.

What your day could consist of:

• Identify, develop and execute strategies and testing plans to improve on-site conversion across our website and trials to drive revenue growth
• Create a testing framework for finding clear wins that are statistically significant and can be measurable across the funnel
• Own and manage a robust roadmap of optimization tests
• Use your analytical expertise to synthesize inputs from various data sources to uncover insights, make recommendations, and inform test hypotheses
• Own the process from beginning to end, ranging across test idea generation, socialization, execution, analysis and reporting
• Ensure tracking is correctly applied to all relevant pages while developing reporting and monitoring strategies
• Partner with internal teams to ensure each user journey path is optimized and is aligned with best practices
• Effectively communicate results or recommendations to all internal teams.

When is needed:

• 5+ years experience in conversion rate optimization (CRO)
• Experience running CRO for websites or marketing campaigns
• Global or multi-market experience is a plus
• Experience running A/B or multivariate tests
• Fluency in testing and web analytics tools like Adobe Target, Google Optimize, Google Analytics, Crazy Egg, VWO, etc.
• Experience in analyzing data and interpreting results
• SEO experience is preferred

About ActiveCampaign:

We are a category-defining Customer Experience Automation Platform (CXA) that helps over 160,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 600+ pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful segmentation and personalization across social, email, messaging, chat, and text. 

As a global multicultural company, we are proud of our inclusive culture which embraces diverse voices, backgrounds, and perspectives. We don’t just celebrate our differences, we believe our diversity is what empowers our innovation and success. You can find out more about our DEI initiatives here. 

As one of the fastest-growing SaaS companies in the world, we are scaling rapidly to keep up with market demand. We are growing all of our teams and looking for people who share our values, deliver innovation frequently, and join us in our mission to grow our customer base from 160,000 today to millions. We have been ranked #4 Best Place to Work on Built In Chicago in 2021, a best workplace for remote employees by Quartz and received recognition as a great place to work across all of our regions, and continue to be globally recognized for our employee-centric culture here.

Perks and benefits:

ActiveCampaign is an employee-first culture. We take care of our employees at work and outside of work. You can see more of the details here, but some of our most popular benefits include:

-Comprehensive health and wellness benefits (including no premiums for employees on our HSA plan,  telehealth and tele-mental health, and access to the Calm app for mediation)

-Open paid time off

-Generous 401(k) matching with no vesting

-Generous stipend to outfit your remote office

-Career growth including access to personal and professional coaching through Udemy

-Access to life coaches via Modern Health

-Cool swag

ActiveCampaign is an equal opportunity employer. We recruit, hire, pay, grow and promote no matter of gender, race, color, sexual orientation, religion, age, protected veteran status, physical and mental abilities, or any other identities protected by law.

Our Employee Resource Groups (ERGs) strive to foster a diverse inclusive environment by supporting each other, building a strong sense of belonging, and creating opportunities for mentorship and professional growth for their members.