Senior Manager, Content Marketing
Our mission is to bring community and belonging to everyone in the world. Reddit is a community of communities where people can dive into anything through experiences built around their interests, hobbies, and passions. With more than 50 million people visiting 100,000+ communities daily, it is home to the most open and authentic conversations on the internet. From pets to parenting, skincare to stocks, there’s a community for everybody on Reddit. For more information, visit redditinc.com.
Reddit is looking for an experienced leader to build and scale our Content Marketing function. You will own the content strategy focused on advertiser acquisition and activation. You'll work cross-functionally with Sales, Global Customer Marketing, Product Marketing, Research, and Operations to develop and promote content across our channels. This leader is data-driven and passionate about B2B content marketing and understands how to align content to performance.
Responsibilities
- Develop and execute full-funnel content strategy to drive advertiser growth.
- Manage content production for a variety of formats: website copy, blog articles, white papers, email nurture campaigns, infographics, and video
- Create and manage content editorial calendar
- Conduct content audits and perform gap analysis
- Develop thought leadership content to drive awareness and trust
- Ensure consistent brand voice, style, and tone across content program
- Onboard and manage vendors for content production as needed
- Track and report on content performance
Requirements
- 10+ yrs. experience in B2B content marketing
- At least 3 years of experience directly managing a team of content marketers
- Proven B2B content writing and editorial experience
- The ability to balance the art of storytelling with the science of content optimization
- Excellent project and program management skills
- Working knowledge of how content drives SEO performance
- Understands how to align full-funnel B2B content across verticals and personas
- Experience working with global teams to implement content strategy
Benefits
- Annual Personal & Professional development funds
- Comprehensive Health benefits
- Workspace benefits for your home office
- 401k Matching
- Family Planning Support
- Flexible Vacation & Monthly Global Wellness Days
- 4+ months paid Parental Leave
- Paid Volunteer time off
#LI-ES1 #LI-remote
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