Senior Manager, Brand Marketing

| Santa Monica | Hybrid
Sorry, this job was removed at 8:35 a.m. (CST) on Wednesday, July 28, 2021
Find out who's hiring remotely in Los Angeles, CA.
See all Remote Marketing jobs in Los Angeles, CA
Apply
By clicking Apply Now you agree to share your profile information with the hiring company.

At GoodRx, we believe that all Americans should have access to convenient and affordable healthcare. As a nation, we spend about $3.5 trillion annually on our healthcare, but too many Americans struggle to get the care they need, and prices just keep rising. Our marketplaces for prescription medicines and telehealth have helped Americans save $30 billion since 2011. GoodRx is a public company; we're based in Santa Monica with additional offices around the country. We're a low-key and tight-knit group that likes to find new ways to fix big problems. If you share our belief that you can do well by doing good, let's talk.


We’re committed to growing and empowering a more inclusive community within our company and industry. That’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunities to excel.


With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field, and we encourage women, people of color, and those in the LGBTQ+ communities to apply for positions even if they don’t necessarily check every box outlined in the job description. Please still get in touch – we’d love to connect and see if you could be good for the role!


About the Role

The Brand Team is responsible for elevating GoodRx into a go-to brand that people trust with their healthcare, support new product launches and make sure that people understand how they fit into their lives. We are looking for a strategic minded brand leader who knows how to combine the art & science of marketing, build brands with purpose and impact, and who can support us in becoming a customer-centric marketing organization.


As the Senior Manager, Brand Marketing you will help us rebuild the GoodRx customer journey - from what we stand for to how we show up and how we build relationships with our customers. You will also help guide our internal transformation - from building new capabilities to cross-functional operating models to leading the integration of brand initiatives across the organization. 


You will be reporting to the Senior Director, Brand Marketing, partnering closely with the Senior Program Manager and cross-functionally with a broad and deep range of senior stakeholders across Marketing, Product, BI, PR and multiple creative agencies. 

What you’ll do:

  • Strategically lead brand initiatives from inception to implementation in close partnership with the Senior Program Manager
  • Drive the development of our brand architecture & identity, product positionings, GTM and marketing strategies in partnership with business, product and product marketing leads
  • Create brand & marketing planning frameworks and agency / internal briefs for brand-level initiatives
  • Plan and manage large customer research initiatives (quantitative and qualitative) in partnership with BI, UXR, Data Science and external research partners
  • Support the implementation and become the guardian of our brand identity
  • Support the planning, development and integration of our new brand platform and future brand- & product-led campaigns
  • Advocate and activate our brand purpose across the organization
  • Act as a the voice of our customers and champion of our brand strategy in internal and external discussion and reviews with senior team members and executives
  • Manage quarterly reporting & planning and extract insights from data and research to identify short- and long-term opportunities for the business, brand and creative

What we are looking for:

  • +8 years experience as a Brand Manager or Strategist at brand-led tech company, creative agency or consultancy
  • Health / consumer technology background and product launch experience is a plus
  • Combination of a strategic mind, data savvy and action bias
  • Aptitude to flex between solving complex problems, doing the work and driving implementation
  • Analytic and strategic skills to identify and clearly systensize category, competitor and customers insights into brand-, product- & comms-level strategies
  • Experienced cross functional collaborator and confident consensus builder across a broad spectrum of senior stakeholders
  • Focused, decisive and resilient even amidst ambiguity and change (our team is still in startup mode and the company is evolving fast)
  • Confident in discussing and presenting strategic, creative and operational POVs up to C-level executives
  • Strong general brand marketing experience spanning strategy, management, research & measurement
  • Strong creative instincts across paid, owned and earned
  • Experience managing creative agency partners
  • Purpose-driven (we are here to help everyone live healthier through access to care) and brand-led (we need to turn our purpose inside out)
  • BA/BS degree in Business, Marketing or Communication, MA/MS/MBA preferred

GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a telehealth marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $30 billion using GoodRx and 20 million consumers visit goodrx.com each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit www.goodrx.com.

Read Full Job Description
Apply Now
By clicking Apply Now you agree to share your profile information with the hiring company.

Technology we use

  • Engineering
    • GolangLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • SwiftLanguages
    • pythonLanguages
    • ReactLibraries
    • GraphQLFrameworks
    • KubernetesFrameworks
    • Next.jsFrameworks
    • Node.jsFrameworks
    • React NativeFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases
    • AWS (Amazon Web Services)Services

An Insider's view of GoodRx

How would you describe the company’s work-life balance?

GoodRx hires team members we can trust and empower. With thoughtful hiring, we have assembled a team that is inherently self-motivated, driven and doesn't require (or want) micromanagement.

Reena

Vice President, People

What projects are you most excited about?

The GoodRx Above & Beyond Pharmacy Awards. Pharmacy professionals have been the unsung heroes of the pandemic. GoodRx understands how crucial pharmacists are to medication affordability and accessibility. The awards were a cross-functional effort and I'm proud of the work that the team pulled together to amplify the work of pharmacy professionals.

Ellie

Director, HCP Marketing

What does career growth look like on your team?

The Business Intelligence team guides strategy and provides data-driven insights across the entire organization enabling career growth to move at a very fast pace. Opportunities for ownership and impact are plentiful, so those who are intellectually curious and driven have been able to advance quickly in their careers at GoodRx!

Helen

Senior Director, Analytics

What are GoodRx Perks + Benefits

GoodRx Benefits Overview

At GoodRx, we recognize the important role benefits play in helping our employees and their families live healthy, productive lives and plan for the future. That’s why we’re proud to offer a valuable, comprehensive benefits package to advance their physical, financial, and emotional well-being. From robust medical, dental, and vision benefits and access to mental health resources to a matching 401k plan with access to financial advisors, GoodRx offers benefit options to help employees thrive at work, at home and in our community!

Culture
Volunteer in local community
Partners with nonprofits
GoodRx partners with non-profits National Association of Free and Charitable Clinics for Medication Assistant programs and local organizations to organize Community Health Pop-up events
Open door policy
Open office floor plan
Employee resource groups
Hybrid work model
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Diversity employee resource groups
When hired, we present our new hires with a list of our Community Resource Groups where we have Core Groups that are open to those who identify as that CRG as well as an allies' group.
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Employees can contribute annually to their FSA and Dependent Care FSA
Disability insurance
Dental insurance
Vision insurance
Health insurance
Wellness programs
Mental health benefits
GoodRx partners with ModernHealth and provides free access to therapy, coaching, and a library of mental health resources
Financial & Retirement
401(K) matching
GoodRx 401(k) retirement plan matches up to 4%, with immediate vesting for matched contributions
Company equity
Employee stock purchase plan
Performance bonus
Child Care & Parental Leave Benefits
Generous parental leave
GoodRx provides 4 months for the primary parent and 3 months for parent partners
Family medical leave
Vacation & Time Off Benefits
Unlimited vacation policy
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Free snacks and drinks
GoodRx has a fully stocked kitchen including unlimited snacks, beverages and an amazing onsite Barista!
Company-sponsored happy hours
Happy Hour every Thursday in our very own Speakeasy Bar!
Onsite office parking
Pet friendly
Recreational clubs
Relocation assistance
Fitness stipend
GoodRx offers a subsidized membership to ClassPass or local gyms TriFit Club in Santa Monica and Fitness SF in San Francisco
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Virtual coaching services

Additional Perks + Benefits

Working at GoodRx means you can take pride in knowing that your work has a direct and meaningful impact on our users day to day lives. We are disrupting the healthcare space by making prescription drugs accessible and affordable to Americans.

Aside from a great office environment and "perks", the real benefit is working alongside an empowering leadership team, wickedly smart colleagues all while providing a service that helps its customers.

More Jobs at GoodRx

Apply Now
By clicking Apply Now you agree to share your profile information with the hiring company.
Learn more about GoodRxFind similar jobs like this