Senior Local Marketing Specialist

Company Overview

Neighborly® is the world's largest home services franchisor, focused on repairing, maintaining and enhancing homes and businesses. The company operates online platforms that connect consumers to service providers in their local communities that meet their rigorous standards as a franchisor across multiple service categories at Neighborly.com in the United States and Neighbourly.ca in Canada. More information about the company, and its franchise concepts, is available at Neighborlybrands.com and www.nbly.co.uk.

Neighborly® is an active member in the International Franchise Association (IFA), Canadian Franchise Association (CFA), British Franchise Association (BFA) and German Franchise Association (DFV) and is a founding company of the Veterans Transition Franchise Initiative (VetFran). Neighborly was named to the 2019 Inc. 5000 most successful privately-owned companies in America.

Position Overview:

The Senior Local Marketing Specialist will support the execution of brand marketing strategies, programs and tactics by directly assisting franchisees in their local markets with marketing plans and tactics to grow their businesses. The Marketing Manager serves as the liaison between the franchises and the Marketing Department support verticals, as well as brand operations, regarding marketing issues.

Primary Responsibilities:

• Work with the Brand Marketing Manager, Franchise Business Coachs, local advertising agencies and brand operations management to develop and enforce marketing and advertising brand standards
• Perform local marketing assessments and assist franchisees with building out local marketing plans
• Support Brand Manager in evaluating potential marketing vendors for cross-brand and individual brand programs and services, support execution of brand strategies and tactics and support the Brand Manager in development of the annual MAP (marketing and advertising calendar)
• Assist Brand Manager in development of and execution of marketing initiatives, and communicate marketing initiatives to Franchise Business Coach's and franchisees
• Conduct marketing training for Franchise Business Coach's and franchisees at Business Training, webinars, workshops, regional meetings and national conferences
• Consult with franchisees and Franchise Business Coach's regarding search engine marketing (national and local Search Engine Optimization, Pay-Per-Click and Display advertising, etc.)
• Assist Brand Manager with planning and execution of Advertising Council Meetings, including recording the minutes of the Advertising Council conference calls and meetings
• Collaborate with Communications/Public Relations vertical on public relations efforts for franchises in local markets and in communications of marketing and public relations programs to franchises
• Collaborate with Digital and Creative verticals to ensure franchise website content and advertising content is current, accurate and relevant
• Coordinate franchise marketing collateral requests with the Creative vertical or Ad Builder source
• Update and maintain content on Intranet forums and library documents as requested
• Provide stock and template advertising deliverables to franchisees including but not limited to:
  • Printed point of sale materials (flyers, brochures, signs, banners, etc.)
  • Online images (website banners, photos, coupons, etc.)
  • Directional advertising (print yellow pages directories, newspaper ads, magazine ads, etc.)
  • Trade show support (booth displays, collateral, etc.)
  • Local direct mail programs (post cards, newsletters, flyers, etc.)
  • Email to existing customers (newsletters, offers, etc.)
  • Traditional media brand advertising (television, radio, print, etc.)
  • Perform other projects and duties as assigned

Required Attributes:

• Ideal candidate is self-motivated, confident and passionate
• Exceptional customer service ability, including phone presence and ability to multi-task
• Ability to fulfill questions/requests with the appropriate person in a timely fashion
• Experience diffusing and understanding importance of crisis situations
• Problem solving and analysis skills
• Excellent written and verbal communication skills
• Solid computer skills, including Microsoft Office (Word, Excel and Powerpoint)
• Experience in Adobe Creative Suite preferred (InDesign, Photoshop and Illustrator)
• Able to work in open area environment with cubicle offices
• Must enjoy fast-paced, high energy, constantly growing organization
• Be able to lift up to 25 pounds

Education & Experience:

Education: Bachelor's degree in marketing or business-related field

Experience:

• Minimum of 4-7 years of experience in marketing, advertising and/or communications
• Customer service and corporate training experience
• Experience with franchises and/or multiple locations

Physical Requirements:

The physical demands described here are representative of those that must be met by an Associate to successfully perform the essential functions of this job. The Associate should be able to stand, sit at an office space, see, hear and understand speech, communicate, lift computer equipment, supplies and materials, use office equipment and computers. The Associate is exposed to typical office working conditions. If requested by an applicant or employee, we may provide reasonable accommodations to enable individuals with disabilities to perform the essential job functions. The above statements are intended to describe the general nature and level of work performed. They are not intended to be construed as an exhaustive list of all duties required of personnel so classified. We have the exclusive right to alter this job description at any time without notice.

Neighborly® is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by federal or state law. We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity.

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