Senior Lead, Property Marketing (East Coast) (Lexington, KY)

| Lexington, KY
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About Us: 

At WeWork, we provide inspiring and flexible workplace solutions to help businesses – small, medium or large – thrive in more than 150 cities globally. The future of work is happening right now, and we are leading this moment. United by a common purpose, here we will empower tomorrow’s world at work. Join us on our journey as we give our members the freedom and support to push boundaries in their industries, and work to redefine our own.

About the Role:

WeWork is seeking an experienced and motivated Senior Lead, Territory & Property Marketing to join our US & Canada Marketing team. In this role,  you will support the team’s Property & Territory Marketing efforts on the East Coast managing the coordinated intake of requests and feedback from Sales stakeholders, and contributing to the implementation of cross-channel property and territory marketing initiatives.

One of the team’s main responsibilities is the creation of effective, cohesive, engaging, and competitive property collateral. As such, this role will entail a hands-on approach to the planning, creation, delivery, and management of written and visual content. Activities will include conceptualization, writing, production, and alignment with subject matter experts to ensure the materials are current, accurate, and deep enough to set up our Sales teams to have meaningful conversations that add value to every interaction with a potential client.

The ideal candidate is an organized, detail-oriented and polished integrated marketer with experience in the creation of property marketing materials for Commercial Real Estate brokers and enterprise customers. 

Candidates should be based in: Boston, Washington DC, or NYC.


Key Responsibilities include:

  • Coordinate the intake of content and collateral requests from Sales and other member-facing teams and manage targeted milestone deadlines

  • Coordinate the baseline building marketing on owned channels (e.g. web, email, social) and maintain listings for buildings in your territories  

  • Develop compelling messaging for key and building-centric content directed at a range of client segments, from small businesses to enterprise companies

  • Support your Territory Marketer in executing integrated programs specific to one building or market, which could include in-building events, hyper-local paid campaigns, etc.

  • Conduct market-level research and competitor benchmarking and analysis to communicate value differentiators and help maintain WeWork’s leading position in the marketplace

  • Keep up-to-date with new technology, strategies, and content trends in commercial real estate and related industries


  • Bachelor’s degree in marketing, communications, business, or equivalent

  • Minimum 3 years of related work experience in Property Marketing, Sales Enablement, Communications and/or Content/Publishing/Editing in Commercial Real Estate, Professional Services, or a related field

  • Proficiency in Microsoft Office Suite and/or Google Slides/Sheets. Adobe InDesign preferred.

  • Excellent oral, written and presentation skills

  • Outstanding eye for design and visual communication

  • Excellent time management skills and ability to work on multiple projects simultaneously

  • A proactive and resourceful problem-solving approach

  • Self-directed with a high level of initiative and a “can do” attitude, but open to feedback and a strong desire to learn

  • Proven track record working in a fast-paced environment


Life At WeWork

Being a WeWorker is more than just a job. We believe the magic of work is sparked by the passion you bring, the places you go, the people you meet and the purpose you follow. And it starts here. Here you will brush shoulders with those who dare to dream and do. Here you will be welcomed by a diverse community that embraces and inspires you—because together we can achieve more. Here we challenge ideas, and explore new ways of getting things done. Whether you are part of our Employee Community Groups, or part of a global project, we ask you to bring your open-minded attitude and collaborative spirit. In return, you will be part of a team where your unique perspectives are celebrated. 

WeWork is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon gender, sexual orientation, marital or civil status, pregnancy (or pregnancy-related conditions), gender identity or expression, transgender status or gender reassignment, race, color, national origin or ancestry, citizenship, religion or religious beliefs, age, physical or mental disability, genetic information (including genetic testing and characteristics), military or veteran status, or any other grounds or characteristic that is protected under the law. 

As part of our commitment to health and safety, WeWork — like a growing number of employers — is requiring all U.S. employees to be fully vaccinated for COVID-19 as a condition of employment, absent a legal exception for reasonable accommodation.  We provide unvaccinated new hires a 45-day grace period after their start date to get fully vaccinated or, if eligible, obtain a reasonable accommodation.  If you believe that a legal exception may apply to you, please still apply for any role(s) you are interested in and, if you are hired, you will receive instructions on how to request a reasonable accommodation after your start date.  Please note that roles that require in-person work — currently, within our Community (excluding Member Experience), Facilities Management (including Security), Sales (excluding Sales Ops), and Member Technology teams — will not be eligible for work-from-home as an accommodation because it poses an undue hardship on our business.

More Information on WeWork
WeWork operates in the Other industry. The company is located in New York, NY. WeWork was founded in 2010. It has 6813 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 61 open jobs at WeWork, click here.
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