Senior Lead, Consumer Product Marketing
Our mission is to bring community and belonging to everyone in the world. Reddit is a community of communities where people can dive into anything through experiences built around their interests, hobbies, and passions. With more than 50 million people visiting 100,000+ communities daily, it is home to the most open and authentic conversations on the internet. From pets to parenting, skincare to stocks, there’s a community for everybody on Reddit. For more information, visit redditinc.com.
We are looking for an experienced and community-minded individual to join our newly launched Consumer Product Marketing team. Reddit’s consumer product has evolved significantly over the last 5 years with the launch of native images, native video, chat, and live audio. With such significant growth, it is the responsibility of Consumer Product Marketing to ensure our products are successful and are helping us expand our audience in the US and internationally.
About the Role:
This role will be responsible for crafting end-to-end marketing processes and programs that guide our product development and ensure products are successful in the market. This person will work alongside key cross-functional partners on our product, community, and communications teams to understand the competitive landscape, position products and drive successful go-to-market plans.
Responsibilities:
- Own product position and messaging
- Guide go-to-market strategy and tactical planning, working closely with product management, product communications and other cross-functional partners.
- Own inbound communication channels and calendars with key stakeholders to ensure everyone is informed about feature launch dates and key functionality
- Develop product overview documents and go-to-market materials, in collaboration with Product Management, Marketing, Go-To-Community, & Communications
- Develop competitive analyses to inform product-market fit
- Synthesize qualitative and quantitative insights to guide product development
Requirements:
- 5-7 years of experience working on a large-scale consumer platform in a marketing or product function
- Deep understanding of the Reddit platform
- Insatiable curiosity
- Ability to understand and empathize with key customer segments both on and off Reddit
- Experience partnering with and influencing Product & Engineering teams
- Ability to develop strategic insights from qualitative and quantitative research
- Exceptional written communication skills
- Exceptional project management and organizational skills
Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at [email protected].