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Senior Industry Partner Marketing Manager

| South Bay +80 more | Remote | Hybrid
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Company Description

ServiceNow is making the world of work, work better for people. Our cloud‑based platform and solutions deliver digital workflows that create great experiences and unlock productivity for employees and the enterprise. We're growing fast, innovating faster, and making an impact on our customers' and employees' lives in significant and important ways. With over 6,900 customers, we serve approximately 80% of the Fortune 500, and we're on the 2020 list of FORTUNE World's Most Admired Companies.®

We’re looking for people who are ready to jump right in and help us build on our incredible momentum, our diverse, engaged workforce, and our purpose to make the world of work, work better.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Job Description

Role

We are seeking a creative, action-oriented industry marketing professional who is craving to be part of a great company in a fast-growing industry. We need a highly motivated individual to craft the strategy, develop the content and drive the campaigns that amplify industry solutions developed by our strategic partners both internally at ServiceNow and externally to awareness, consideration, and ultimately pipeline. The activities executed will help position ServiceNow as a thought-leader and “problem solver” in the industries we serve. This position will require experience creating compelling value propositions and messaging that delivers against our partner industry priorities. Additionally, this person will have the opportunity to work across industries and manage high-profile campaigns that ladder up to hit BU goals.

What you get to do in this role:

  • Drive the messaging for the strategically prioritized industry partner solutions, positioning them with a “better together” story, solving a key customer problem. 
  • Working closely with your Industry Solutions GTM lead, you will develop plans to ensure these partner solutions are appropriately positioned with compelling value props that differentiate them from the pack.
  • Work with some of the largest IT Consulting and Partner organizations in the world
  • Project manage multiple projects and campaigns, ensuring everything is approved by all stakeholders while managing editing cycles with internal stakeholders and partners.
  • Develop and manage activities that drive pipeline (webinars, fireside chats with analysts, POV papers, etc.)
  • Work with some of the best agencies in the business.
  • Work with some of the best and brightest in the marketing and industry fields
  • Manage the budget, ensuring all work is completed within the parameters.
  • Develop quarterly readouts on performance and annual marketing plans and present them to the regional and global teams.
  • Work closely with the Global Partner Marketing leads to ensure your work is aligned with their priorities. 
  • Work closely with your business leaders, ensuring you are seen as an essential part of their team
  • Champion the buyer’s journey and coordinate with other stakeholders in the industry ecosystem at ServiceNow, ensuring the “value chain” is all in alignment.

Qualifications

To be successful in this role, we need someone who has:

  • The ability to generate ideas and turn them into tangible plans for how our partner-developed solutions solve our customers’ problems.
  • Natural empathy for, and understanding of, needs of end customers across multiple types of organizations and industries.
  • Creative messaging and content generation skills based on macro-level problem/solution and customer outcomes
  • Worked in or has knowledge of industries such as Financial Services, Manufacturing, Telecom, Healthcare, etc.
  • Passion about ServiceNow as a company, our products, and solutions and the possibilities of shaping the future of how people work. We love passionate people!

Requirements

  • Attitude and demeanor that give off energy, passion, and a willingness to “get it done” despite roadblocks. 
  • Experience aligning content to customer journeys, via industry, to the appropriate personas
  • Experience in content creation and copy editing to improve clarity and ensure content accessibility for target audiences
  • Ability to solve problems, coming up with creative solutions
  • Ability to handle multiple competing priorities in a fast-paced environment
  • Ideally have been in a partner and/or industry-focused role prior with a successful track record
  • Content marketing or product marketing experience, preferably with a global SaaS company
  • Ability and comfort in dealing with ambiguity at times
  • Excellent communication skills to interact with cross-functional teams and third parties
  • Bachelor’s or Master’s degree in marketing, business, or related field
  • Knowledge of the ServiceNow platform is a big plus but not required

Additional Information

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at [email protected] for assistance.

For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.

Please Note: Fraudulent job postings/job scams are increasingly common. Click here to learn what to watch out for and how to protect yourself. All genuine ServiceNow job postings can be found through the ServiceNow Careers site.

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Candidate Location Eligibility:
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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • ReactLibraries
    • Node.jsFrameworks
    • MariaDBDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases

An Insider's view of ServiceNow

How would you describe the company’s work-life balance?

I’m so proud of the way ServiceNow has continued to evolve as an employer who takes care of their people. We have generous parental leave; benefits to support our physical, emotional, and financial wellbeing; an incredibly supportive community; and a culture of trust that manifests in how we work.

Jaime

Vice President and Global Head, Talent Brand

What does your typical day look like?

If I could clarify one thing about being an engineer, we're a lot more collaborative than people think. Engineers can be seen as always sitting by themselves in front of a computer in a dark room and code just streaming down it. However, we work closely with project managers and designers to create the best product for customers.

Viviana

Senior Machine Learning Engineer

How does the company support your career growth?

My experience with Launchpad was humbling and eye-opening. I connected with many other early career individuals and discussed imposter syndrome. Being able to voice that and not feel alone in that feeling, I was like, "Wow. I don't have to know everything." There's still room for me to grow, and there's grace there.

Alexander

Diversity and Inclusion Analyst

What is your vision for the company?

We want to create a place where people want to come to work every day and do what they enjoy–where they feel challenged, collaborate with colleagues around the globe, and know what they're doing matters. It is really humbling to work with so many hardworking individuals who also want to see each other succeed and who are building something great.

Pat

Chief Technology Officer

What’s the vibe like in the office?

ServiceNow has always been a place where we work really hard, but we play hard. We like each other, and I can honestly say that in 11 and a half years, I have never once had a single colleague say to me, “That's not my job.” Everyone jumps in and is supportive. I've never had that experience working for another company.

Suzanne

Principal Training and Adoption Lead

What are ServiceNow Perks + Benefits

ServiceNow Benefits Overview

We make work better for people—including our own. From work environments that help us do our best work, to benefits and a culture that encourage employees to stay healthy, happy, engaged, and growing, we keep our people at the center of everything we do.

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
Open office floor plan
Employee resource groups
Employee awards
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Financial & Retirement
401(K)
401(K) matching
Company equity
Employee stock purchase plan
Performance bonus
Charitable contribution matching
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Company-sponsored happy hours
Onsite office parking
Onsite gym
Professional Development Benefits
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Online course subscriptions available

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