Senior Growth Marketing Manager at Modernize Home Services, a QuinStreet vertical (Remote)

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Company Overview


At Modernize (a QuinStreet division) our mission is to simplify home improvement by inspiring motivated homeowners and connecting them with qualified contractors. Our foundation is based on 10 years as a driving force as Home Improvement Leads in online lead generation – connecting homeowners with high–quality contractors – in the $300 billion annually grossing home improvement market. We’re working hard on a new brand and new products to cater to homeowners and the most successful contractors in the industry.


We’re looking for sharp, motivated individuals to join our growing team. Teammates who enjoy using technology to solve problems will thrive in our dynamic startup environment. We have an open floor plan that encourages the entire team to participate in critical discussions and allows everyone to be a vital contributing factor. You’ll enjoy our hip, newly renovated office in the heart of downtown with a view of the capital and the downtown skyline.


Covid-19 Hiring Update: As a company, we’ve transitioned to a work-from-home model and will continue to interview and hire during this time. This role is expected to begin as a remote position. We understand each person’s circumstances may be unique and will work with you to explore possible interim options.

Job Category

Modernize Home Services is seeking a proactive leader with strong marketing skills to join our passionate team as Senior Growth Marketing Manager. This role is designed for a candidate who has an excellent record of accomplishment of executing, delivering, and owning results. Our ideal leader is a Master of Marketing automation systems with a love of learning new skills. As senior manager, you will develop and iterate innovative B2B marketing campaigns, spanning multiple channels. These strategic efforts will help optimize our website for organic search rankings, as well as improve conversion rates.

Who you are:

  • You are driven, results-oriented, and a self-starter.
  • You listen and analyze both the customer and the data.
  • You enjoy diving into the numbers to test, learn, and optimize campaigns.
  • You have successfully owned and developed B2B marketing programs to accelerate company growth.
  • You have managed and developed teams, which have been core to your prior success.
  • You have created and grown distribution across channels, not just owned channels, through optimization and marketing automation.

Responsibilities

  • Define the overall Modernize demand generation strategy, marketing mix, and investments aligned with the goals of the organization
  • Drive the strategy, execution, and optimization of multi-channel digital marketing programs to expand our marketing reach, increase website traffic, and inbound leads from Modernize Home Services’ target customers
  • Leverage marketing automation (Eloqua) and lead management tools to streamline, automate and measure all marketing tasks and workflows
  • Work closely with our sales team to build a targeted account list and ideal customer profile, using data-driven insights
  • Develop and orchestrate the execution of the ABM program plan— with highly personalized activities developed with sales, to marketing-led activities driven by the demand gen team
  • Oversee the full lifecycle of marketing with our customers, from pre-opportunity to close and post-sales to achieve company ARR objectives
  • Work alongside Modernize Home Services' marketing (B2C) team to align the creative and messaging of landing pages, ads, emails, and other digital assets
  • Develop and constantly iterate on a testing plan designed to identify incremental campaign improvements
  • Establish and track KPIs and leading indicators as part of these campaigns
  • Directly lead four teammates and continue to grow this team responsible for execution of email marketing, search, referral, display, partner and event marketing, and other demand generation channels. 

Experience 

  • 6-8 years of experience creating, executing, and leading demand generation in the B2B industry
  • Strategic, creative, and analytical skills to build creative marketing campaigns that have a measurable impact on our pipeline
  • An expertise across a breadth of tactics with the ability to set priorities across display/digital advertising, email marketing, SEM, SEO, content syndication, direct mail, tradeshows/events, and more.
  • To be extremely data-driven, with a firm grasp on key metrics and performance indicators
  • Extensive marketing automation platform experience including sales management and CRM (Salesforce) integration.
  • A demonstrated record of accomplishment of working with cross-functional teams to achieve revenue and retention goals, taking a team-first approach.
  • The ability to work collaboratively across sales, marketing, and operations teams to achieve success

#LI-REMOTE

Modernize (a QuinStreet division) is an equal opportunity employer. We do not discriminate based on race, color, religion, national origin, pregnancy status, sex, age, marital status, disability, sexual orientation, gender identity, or any other characteristics protected by law.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • SqlLanguages
    • HTMLLanguages
    • CSSLanguages
    • SASSLanguages
    • jQueryLibraries
    • ReactLibraries
    • PreactLibraries
    • VueJSLibraries
    • CodeIgniterFrameworks
    • HadoopFrameworks
    • LaravelFrameworks
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • TableauAnalytics
    • RAnalytics
    • PythonAnalytics
    • AxureDesign
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • Microsoft ProjectManagement
    • SmartsheetManagement
    • TrelloManagement
    • WordpressCMS
    • Adobe BizibleCRM
    • DocuSignCRM
    • HubSpotCRM
    • SalesforceCRM
    • MailChimpEmail
    • EloquaEmail
    • MarketoLead Gen

An Insider's view of Modernize Home Services, a QuinStreet vertical

What's something quirky about your company?

Our love, and at times borderline obsession, with dogs and cats. It’s perfectly acceptable for meetings to be derailed when someone’s dog or cat comes into frame.

Hunter Skrasek

Software Engineering Manager

What does your typical day look like?

Not every day is the same, but there are similar elements: creating and analyzing reports, optimizing campaigns (ad creatives to bid adjustments), proactively working on new and existing initiatives with account managers and our engineering team. And of course, I have weekly meetings that allow me to learn from other teams.

Maria Chavez-Mata

Senior Digital Marketing Specialist

How has your career grown since starting at the company?

When I was looking to leave my previous company, one of the most important characteristics I was looking for in a new job was opportunity for professional development and the chance to grow within an organization that was open to allowing just that. I credit much of my growth here to the environment that's been created and fortunate to have.

Alex Adams

Demand Generation Manager

How do you make yourself accessible to the rest of the team?

I foster an open environment where both problems and solutions can be openly discussed. I embrace a management philosophy called Radical Candor which encourages the team to care personally and challenge directly. By putting Radical Candor at the forefront of our team culture, we bypass non-productive behavior while focusing on growing Modernize.

Alan Godfrey

SVP of Modernize Home Services

What’s the vibe like in the office?

It’s easy to cite that Modernize is stellar for our puppy policy, catered lunches, and unlimited PTO, but it is our culture that truly sets Modernize apart. Employees are thoughtfully set up to thrive and grow in our creative, collaborative, quirky community.

Cassie Morien

Senior Content Strategist

What are Modernize Home Services, a QuinStreet vertical Perks + Benefits

Modernize Home Services, a QuinStreet vertical Benefits Overview

The Modernize family is aware of just how much value each of our employees brings to our company. Because of this, we want to take care of our employees in return. We offer a plethora of perks and benefits to not only ensure our employees feel taken care of but also to create a fun and dynamic work environment that keeps them excited to come to work every day!

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Unconscious bias training
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Sabbatical
Eligible employees get 4 weeks of paid sabbatical after their first 10 years of working at the company.
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
$100 tax free monthly parking stipend
Pet Friendly
Recreational Clubs
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

Flexible Open PTO. FREE Food! Kegs on Every Floor. Catered Lunch 3 times/week. Flexible Hours. Company outings & Family Events. Full Shower Facilities. Career Development Focused.

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