Senior Growth Marketing Manager
Who We Are:
At Calm, we have a simple, albeit BIG mission: to make the world a happier and healthier place. Through our website, blog, and app—filled with meditations, sleep stories, music, movement, and more—we’re redefining what mental care looks like in 2021 and beyond. With over 100 million users worldwide, 100,000 new users daily, and our growing partnerships with major companies, we’re having a positive effect on more and more people each and every day. And while the heart of Calm is digital, we are growing and expanding offline with a variety of products and services to help deliver on our mission of health and happiness, the world over.
What We Do:
The User Acquisition team is at the forefront of Calm’s mission, captivating people worldwide, and helping them to take their first steps toward more sleep and less stress. With over 100 million users worldwide, 100,000 new users daily, and our growing partnerships with major companies, we’re having a positive effect on more and more people each and every day. And while the heart of Calm is digital, we are growing and expanding offline with a variety of products and services to help deliver on our mission of health and happiness, the world over.
What You’ll Do:
The Senior User Acquisition Manager will fuel Calm’s growth engine and help solve the mental health crisis by helping to scale paid social channels. You are a self-driven leader who can act both strategically and tactically. You know all the levers and knobs that can be pulled and twisted on Facebook and other channels, but also think holistically about the entire growth system and business. You’re both technical and creative, and can be a strong partner to internal teams such as with data, product, engineering, and creative to allow for us to scale our growth within, and beyond our channels.
- Develop strategy and manage new user acquisition & ; retargeting campaigns on paid social (i.e. Facebook, TikTok, Snap, Influencer)
- Create and build positive relationships with advertising partners and networks to test new traffic sources
- Test strategies and optimize campaigns in order to maximize efficiency
- Work collaboratively with data, engineering and product teams to support growth on our channels beyond setting bids and budgets.
- Improve attribution models, reporting and the signals that we send to channel partners.
- Automate repetitive tasks and create efficiencies
- Add fuel to our DR initiatives by partnering with brand teams on upper funnel brand campaigns, driving awareness and fueling retargeting
- Mentor and lead by example to Junior Media Buyers on team
Who You Are:
- 5+ years experience in media buying for mobile app products
- Experience directly managing 8+ figures of yearly ad spend
- Demonstrated big wins scaling Facebook and top ad networks/channels
- Deep understanding of attribution models
- You’ve worked with SDKs and APIs, have used Tableau and/or other data tools
- Have successfully completed projects with Data, Engineering, and Product teams
- Strong problem solving and critical-thinking skills; you are self-driven
- Desire to lead both strategic planning and day-to-day execution/optimization
- Ability to build partnerships and work effectively with partner teams
- You care deeply about solving the mental health crisis and want to do it by scaling our paid acquisition on paid media channels.
Nice-to-Haves:
- Expertise in Influencer marketing, ASO, ASA, Landing Page Optimizations
- Experience scaling Apps to Top 100 grossing
We believe that mental health is health, and every person should be considered in the discussion. That’s why we’re proud to be an equal opportunity workplace, committed to equal employment opportunity regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law.
Calm is deeply committed to diversity, equity and inclusion, both in our hiring practices and in our experiences as a Calm employee. We strive to create a mindful and respectful environment where everyone can bring their authentic self to work, and experience a culture that is free of harassment, racism, and discrimination.
Calm is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. Please inform Calm’s Recruiting team if you need any assistance completing any forms or to otherwise participate in the application process.
