Senior Growth Marketing Analyst, SEM
SeatGeek believes live events are powerful experiences that unite humans. With our technological savvy and fan-first attitude we’re simplifying and modernizing the ticketing industry.
SeatGeek’s mission is to enable fans across the world to experience more live. As a Senior Growth Marketing Analyst, SEM, you’ll help us optimize and grow search engine marketing (SEM) campaigns with analytical precision and ensure we are going after the highest value customers.
You will be essential to maintaining the day-to-day health of our SEM program, as well as contributing to its evolution and growth. You'll develop creative SEM strategies that employ cutting-edge technology and demonstrate the value of these strategies through data-based analysis and a rigorous, fact-based mindset.
What you'll do
- Develop and implement copy strategies that make our ads shine and guide strong performance
- Use analytical tools to evaluate the performance of our SEM program and make strategic recommendations
- Manage ad spend against a monthly budget to ensure that we are spending responsibly
- Work collaboratively across internal teams to facilitate learnings and growth within the SEM channel and wider business
- Develop unique and creative strategies to differentiate SeatGeek marketing and grow presence in the live events space
- Optimize our bids/bid strategies to maximize our Return on Investment
- Use A/B testing to experiment with new ad copy, bid, and landing page strategies in our SEM program
- Collaborate with external advertising partners and our SeatGeek teams to ensure that we are testing into the latest technologies available
What you have
- Positive and solutions-oriented temperament
- Bachelor's degree
- 3-5 years experience working on an in-house marketing team (SEM or SEO experience a plus)
- Strong math skills and a passion for empirical analysis
- Strong verbal and written communication skills
- Comfort with large datasets, ideally with Excel or Google Sheets
- Experience with SQL or Looker/Tableau/reporting visualization a plus
Perks
- Equity stake
- Flexible work environment, allowing you to work as many days a week in the office as you’d like or 100% remotely
- A WFH stipend to support your home office setup
- Flexible PTO
- Up to 16 weeks of paid family leave
- 401(k) matching program
- Health, vision, dental, and life insurance
- Annual subscriptions to Headspace, Ginger.io, and One Medical
- $120 a month to spend on tickets to live events
- Annual subscription to Spotify, Apple Music, or Amazon music
The salary range for this role is $75,000-$115,000. Actual compensation packages within that range are based on a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, certifications, and specific location.
SeatGeek is committed to providing equal employment opportunities to all employees and applicants for employment regardless of race, color, religion, creed, age, national origin or ancestry, ethnicity, sex, sexual orientation, gender identity or expression, disability, military or veteran status, or any other category protected by federal, state, or local law. As an equal opportunities employer, we recognize that diversity is a positive attribute and we welcome the differences and benefits that a diverse culture brings. Come join us!