Senior Group Marketing Manager, ENT Head & Neck / Otology

| Jacksonville, FL
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Careers that Change Lives
The Senior Group Marketing Manager, ENT Head & Neck & Otology, is an essential member of the Medtronic ENT Marketing team, reporting to the Global Downstream Marketing Director. In this role, you will lead the Global Downstream Marketing team for our growing Head and Neck and Otology portfolio.

Come be part of the team providing market leading technologies for ENTs across the globe.

Your role will be to develop comprehensive product marketing plans and ensure roll-out through the various regions across the globe. You will define the product and brand strategy with the ENT Marketing team and drive cross-functional collaboration into the development of product launches, marketing initiatives and customer-engagement programs. You will inspire, lead and coach a group of downstream product managers as well as develop strong relationships with global marketing partners, other therapy marketing teams, and cross-functional partners.

We value what makes you unique. Be a part of a company that thinks differently to solve problems, make progress, and deliver meaningful innovations.

Click here to see an overview of our products.

*Medtronic ENT is based in Jacksonville, FL. This role is open to remote within the East Coast or Midwest region for well qualified candidates. Must be near a major airport.

A Day In The Life
  • Lead the Head and Neck and Otology product management function incorporating global product life cycle management.
  • Develop comprehensive integrated marketing plans considering opportunities for portfolio growth, including positioning and messaging, competitive strategy, pricing, market development, training and education, KOL strategy, communication strategy, learning plan and more
  • Conduct competitive product analysis and market research of product consumer behavior and professional audience.
  • Plan initiate, monitor, track marketing projects and process improvement initiatives, and facilitate successful, on-time and within budget execution. Initiatives include developing and implementing new product launches, designing and implementing various marketing campaigns.
  • Collaborate with global partners and key opinion leaders to effectively communicate our Head and Neck and Otology portfolio value proposition, differentiation from competition, and identify new market segment opportunities to expand market penetration across the portfolio and drive market share, revenue and profitability.
  • Build business plans, competitive plan development, pricing analysis, sales/revenue forecasting, analysis of distribution/channel issues, and inventory management.
  • Set clear direction and management objectives that aligns with defined practices and policies and enhances the organization's assessment of existing and potential markets and for the development of new and innovative solutions to meet customer needs.
  • Direct day-to-day activities for multiple work-stream teams through managing project plans, resourcing, status reporting, resolving issues, identifying project risks and accountabilities for deliverables across multiple functional organizations. Establishes meaningful metrics and tracks against them.
  • Interact and work closely with other departments, such as but not limited to Sales, Medical Education, Field Training and Development, Regulatory Affairs to ensure marketing programs achieve Medtronic's short and long-term goals while remaining consistent with organization's overall mission.
  • Develop and maintain relationships with customers and key opinion leaders. Work with the team to define and execute on customer feedback planning - through market research, field travel and customer visits.
  • Lead and participate in core team as requested by senior leadership to address key business opportunities and challenges.
  • Communicate effectively and ensure leadership is well informed and aligned with key strategies and recommendations. Provide for ongoing reporting of ENT OU and product launch progress to plan, measure impact of marketing initiatives, sales analysis, competitive analysis and customer feedback. Present to senior leadership at Business Reviews.
  • Lead a team of marketers. reviews the work of a team of professionals and/or vendors who exercise latitude and independence in their assignments.
  • Build, develop and promote marketing talents within the team and across the organization.
  • Travel globally up to 40%. Spend significant time in the field with sales personnel and customers to understand their perspective and ideas, and stay at the front of market dynamics and changes. Represent the customer during internal meetings, and represent the company during key customer interactions and at medical congresses.

Must Have: Minimum Requirements
To be considered, these minimum qualifications must be evident on your resume
  • Bachelor's degree
  • Bachelors' degree required
  • Minimum of 7 years of relevant experience in marketing or field sales role or advanced degree with a minimum of 5 years of relevant experience in marketing or field sales - must have at least 3 years of core downstream marketing experience.
  • Minimum of 5+ years of managerial experience (people or program)

Nice to Have
  • Master's degree/MBA in Business, Marketing, or related field strongly preferred
  • Global experience with demonstrated success in understanding and interpreting cultural differences
  • Proven ability to work in, and motivate cross-functional teams
  • Upstream and downstream medical device marketing experience
  • Strong knowledge of the global healthcare market
  • Knowledge of ENT navigation and/ or powered instrumentation
  • Previous people management experience
  • Experience developing and successfully executing marketing plans
  • Ability to quickly develop relationships and rapport with individuals at all levels and from all cultures
  • Experience in strategic product development planning
  • Experience developing brand strategy and tactics to grow volume and market share
  • Ability to clearly communicate marketing strategy and tactical plans to applicable field teams
  • Demonstrated success in developing relationships with colleagues, customers and industry KOLs
  • Strong organizational skills. Ability to prioritize tasks in a fast-moving environment.
  • Ability to manage multiple products / projects
  • Skills in financial analysis, and forecasting
  • Excellent interpersonal, selling, communication and presentation skills
  • Independence, energy, and positive attitude
  • Ability to adapt and change within dynamic corporate and business environment

About Medtronic

Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be.

We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Let's work together to address universal healthcare needs and improve patients' lives. Help us shape the future.

Physical Job Requirements

The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role. (ADA-United States of America)

Additional Information
  • Posting Date: Aug 23, 2021
  • Travel: Yes, < 50 % of the Time
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