Company Description

Our Mission

At Palo Alto Networks® everything starts and ends with our mission:

Being the cybersecurity partner of choice, protecting our digital way of life.

We have the vision of a world where each day is safer and more secure than the one before. These aren’t easy goals to accomplish – but we’re not here for easy. We’re here for better. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.

Job Description

Your Career

In this role within the Firewalls Marketing team, you will be responsible for creating the global campaign strategy and plan, orchestrating with the global field marketing teams, identifying the marketing mix, leading the development of campaign components, and supporting programs to generate pipeline, capture and nurture new business, and expand opportunities within existing accounts.

We are looking for an experienced, results-driven, flexible and creative tech industry demand-gen professional who possesses diverse marketing knowledge and experience. Excellent collaboration, communication and organization skills are required to successfully manage programs from end-to-end. B2B tech, cloud, security, and services campaigns experience a bonus.

Your Impact

• Design, implement and optimize global campaign strategies across all stages of a buyer's journey to deliver on business objectives and pipeline goals.

• Define the strategic direction of campaigns including theme, target audiences, narrative, content, offers and performance projections

• Define the program mix, content plan, global campaign calendar, and required resources to execute the campaign.

• Collaborate with and lead cross-functional internal/external teams to ensure alignment, creation of deliverables, execution and optimization of campaign tactics, ie: shared services teams, brand, product marketing, web, Geo marketing, channel partners, marketing operations, agencies, vendors, etc.

• Incorporate a holistic view of digital programs including display, SEO, SEM, organic social, syndication, editorial, nurture/retargeting and creation of inbound web experiences.

• Continually measure, analyze, report, and optimize the performance of demand campaigns, tactics, channels and vendors.

• Measure and monitor sales funnel activity, making recommendations to address coverage gaps including working closely with the BDR teams on targeted campaigns and effective follow-up.

• Coordinate with Field Marketing in North America, Asia Pacific, and Europe to deliver on an integrated demand plan that includes both globally and locally executed programs to new and existing customers.

• Work directly with sales enablement and BDR teams to provide campaign readiness materials, drive activation and uncover any gaps.

• Regularly update key stakeholders on campaign plans, program deliverables, schedules and results data.

• Partner with web, analytics, marketing ops and paid media teams to ensure media connections, tracking, and conversion events are set up properly.

Qualifications

Your Experience:

• 8-10+ years in demand generation campaign experience using omni-channel strategies

• Experience leading direct reports or mentoring team members

• Experience building global integrated campaigns for B2B technology companies

• Experience writing and/or developing product and industry marketing programs and/or co-marketing programs with technology alliance partners

• Innovative and creative problem-solver with strong communication skills across internal and external stakeholders.

• Experience with both the design and the “hands-on” execution of campaign strategies

• Experience with digital strategy including, ad-tech, webinars, landing pages, nurture etc.

• Ability to write promotional content – eDMs/DMs, landing pages, ads, social media posts, etc., and provide strategic direction and guidance on the content mix needed to support the campaign

• Experience working across markets/regions with knowledge of differing marketing/sales needs around the world.

• Knowledgeable in technology markets, and experience in cyber security, cloud security, networking, enterprise infrastructure a HUGE plus

• Extensive hands-on experience with marketing automation and program collaboration tools: SFDC, Marketo, Trello, WorkFront, GSuite, PathFactory, Demandbase, Drift etc.

• Bachelor degree or equivalent work experience required with ~10-12+ years of relevant work experience - Master’s degree is a plus

• Track record of operating independently, demonstrating creativity, being detail-oriented and delivering results in a highly organized manner.

**Position Location: This position can be based in our Santa Clara, CA headquarters or can be Remote within the United States.

*Travel Requirements: minimal travel may be required, up to 25%

Additional Information

Your Team

Our marketing team has an opportunity like no other industry: high impact work and the chance to change the future of digital security. This team builds materials for our partners, our sales teams, and our industry. Being in marketing at Palo Alto Networks means that you will be in the midst of the changes impacting our industry, and helping our internal teams, customers, and partners address the ever-changing threats we all face on a day-to-day basis.

Our Commitment

We’re trailblazers that dream big, take risks, and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together. 

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or an accommodation due to a disability or special need, please contact us at [email protected].

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.

All your information will be kept confidential according to EEO guidelines.

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Covid-19 Vaccination Information for Palo Alto Networks Jobs

• Vaccine requirements and disclosure obligations vary by country.
• Unless applicable law requires otherwise, you must be vaccinated for COVID or qualify for a reasonable accommodation if:
  • The job requires accessing a company worksite
  • The job requires in-person customer contact and the customer has implemented such requirements
  • You choose to access a Palo Alto Networks worksite
• If you have questions about the vaccine requirements of this particular position based on your location or job requirements, please inquire with the recruiter.