Senior Director, Product Marketing (Remote)

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The Senior Director, Product Marketing will work with leadership and stakeholders to develop a Go-To-Market Strategy for all products in the portfolio and pipeline. S/he is responsible to develop messaging and positioning, and execute content and demand generation to extend marketing leadership of the portfolio, working with other marketing functional areas. S/he will develop disease specific use cases, ROI models and other rich content, working with other marketing functional areas to deliver across different channels. 

I. Responsibilities: 

  • Build the foundation of the product marketing function.
  • Guide the development of plans, messaging, and content that translates business goals into effective marketing strategies and drives market leadership for key product lines and customer segments
  • Define and own the product positioning for the full portfolio of products aimed at senior business and technology leaders within Pharma and Biotech
  • Expand and scale content marketing to ensure the right content and derivative assets are developed quickly and with quality
  • Develop and foster the creation of fresh and new product marketing ideas and content to deliver on AiCure’s position as a thought leader
  • Closely collaborate with sales, and product management leadership and across marketing functions to ensure the development and delivery of the most effective programs aligned to the needs of the business
  • Measure and optimize to ensure activities are effective, efficient, and deliver high ROI and customer experience.
  • Manage to budget and KPIs.
  • Develop ROI and other economic value tools for business case development for customers.
  • Ability to craft strategy from market research raw findings and do direct desk research to supplement as needed to flesh out deep disease strategies. 

II. Job Qualifications: 

  • Minimum 5 years of product marketing leadership and 10 years of product marketing experience (or equivalent) in SaaS technology companies (preferably high growth) within LifeScience or Healthcare. 
  • Ability to write compelling content derived from highly technical experts and make it compelling for the target audience. 

III. Education & Training: 

Bachelors Degree in Marketing or Business Administration or equivalent experience. 

Experience with marketing alongside both Waterfall and Agile development.

IV. Key Skills 

  • Proven track record of managing marketing channels to deliver qualified traffic and leads, and successful performance and budget optimization delivering ROI.
  • Deep experience in thought leadership and product messaging, content development, and sales enablement. 
  • Deep experience in disease specific marketing, establishing awareness via deep content strategies.
  • Exceptional verbal communication skills and a clear and persuasive, buyer-oriented writing style
  • Excellent operational and project management, including the ability to manage diverse projects and multiple priorities under aggressive timelines and expectations
  • Strong desire and experience working in a high-growth, fast-paced, entrepreneurial environment
  • Must be a creative, flexible, hands-on marketer with a focused ability to get the job done even in the face of time, budget, or resource constraints
  • Collaborate team player with great interpersonal skills and an exceptional ability to work effectively cross-functionally and with executive leadership
  • Passion for leading teams as well as delivering results as an individual contributor.
  • Proven ability to learn the ‘science’ and translate it into user-friendly content. 
More Information on AiCure
AiCure operates in the Analytics industry. The company is located in New York, NY. AiCure was founded in 2010. It has 103 total employees. To see all 33 open jobs at AiCure, click here.
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