Senior Director, Prescriptions Marketing at GoodRx (Santa Monica)

| Santa Monica
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GoodRx is America’s healthcare marketplace. Each month, millions people visit goodrx.com to find reliable health information and discounts for their healthcare — and we’ve helped people save $30 billion since 2011. We provide prescription discounts that are accepted at more than 70,000 pharmacies in the U.S., as well as telehealth services including doctor visits and lab tests. Our services have been positively reviewed by Good Morning America, The New York Times, NBC News, AARP, and many others.

Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.

We’re committed to growing and empowering a more inclusive community within our company and industry. That’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and the tools, resources, and opportunities to excel.

With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field, and we encourage women, people of color, those in the LGBTQ+ communities, and Veterans to apply for positions even if they don’t necessarily check every box outlined in the job description. Please still get in touch - we’d love to connect and see if you could be good for the role!

About the Role

GoodRx is seeking a customer-focused Senior Director of Prescriptions Marketing. This person will oversee end-to-end paid and organic marketing programs for the prescriptions business – the largest business unit at GoodRx - making sure we stay on track to accomplish our business objectives, and will work in collaboration with several matrixed counterparts to that end. The person in this role will also help with experience optimization for inbound customers and help align organic search optimization efforts with the broader marketing strategy and roadmap. We are looking for an individual with a passion for leveraging data/insights to drive marketing decision making and priorities, and is highly organized and disciplined at setting and executing a long-term strategy. This role requires a passion for teamwork in pursuit of common goals, a commitment to action-oriented analysis, ability to use a range of inputs to prioritize work, adaptability, and a relentless focus on the customer and their touchpoints with GoodRx. The right candidate will also thrive in a highly entrepreneurial, fast-changing, and collaborative environment where people are driven, enthusiastic, collaborative and not afraid to take risks.

Responsibilities:

  • Lead and influence strategy and prioritization of work to deliver on core business KRs
  • Report into and work collaboratively with the VP, Acquisition and Media Strategy lead to develop annual and quarterly media plans that support the prescriptions vertical KRs
  • Coordinate with paid channel leaders on evergreen and campaign-driven executions to ensure timely execution and evaluation of results
  • Review channel budget allocations and strategy with channel managers and proactively make recommendations to optimize for KR outcomes
  • Collaborate with marketing peers on testing roadmaps and ideation for vertical growth
  • Work with product and engineering teams to drive a prioritized marketing projects queue forward (testing, channel support, audience activations, and landing page and UX innovation)
  • Own, drive, and report on key metrics related to the prescriptions vertical (traffic, conversion rates throughout funnel, session quality, customer acquisition volumes and costs, and channel performance)
  • Partner with customer insights, data, and brand marketing on customer segmentation and its application for the prescriptions vertical
  • Aid in evolving marketing quarterly planning processes and roadmap development for prescriptions
  • Collaborate with product, CRO/UX, and engineering on page design and UX testing roadmaps
  • Act as a team builder and mentor. As needed, build a business case for incremental resources than hire, train and develop a high-performing team to lead campaign execution, optimization & analysis.

Skills & Qualifications:

  • 6-8 years of experience leading marketing strategy and execution programs for large scale advertisers
  • Experience managing - at the strategy level - digital budgets in the 8-9 figure range annually
  • Experience working with teams focused on SEO, CRO, and optimizing marketing landing experiences/content for large websites handling millions of monthly visitors
  • Experience successfully managing large cross-functional projects and teams to completion over multi-quarter horizons and timelines
  • Strong strategy and analytics skills, with an advanced understanding of success metrics
  • Excellent verbal and written communication and presentation skills, plus ability to clearly articulate and express complex and sometimes technical ideas to a wide variety of people and groups at any level
  • Enthusiastic, passionate, and creative; thrives on thinking outside of the box to create new best-in-class marketing/content strategies

GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a telehealth marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $30 billion using GoodRx and million consumers visit goodrx.com each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit www.goodrx.com.

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Technology we use

  • Engineering
    • GolangLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • SwiftLanguages
    • ReactLibraries
    • ReduxLibraries
    • PyramidFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases

An Insider's view of GoodRx

How would you describe the company’s work-life balance?

GoodRx hires team members we can trust and empower. With thoughtful hiring, we have assembled a team that is inherently self-motivated, driven and doesn't require (or want) micromanagement.

Reena Scoblionko

Vice President of People

What does career growth look like on your team?

The Business Intelligence team guides strategy and provides data-driven insights across the entire organization enabling career growth to move at a very fast pace. Opportunities for ownership and impact are plentiful, so those who are intellectually curious and driven have been able to advance quickly in their careers at GoodRx!

Helen Yim

Director Business Intelligence

What is your vision for the company?

I work with amazingly talented people. My vision for the company is that we continue to use all our experiences and knowhow to build great healthcare solutions. In my marketing role, I think about consumer journeys and how we can best present our product offerings to people. GoodRx growth comes from helping more people, and that’s a great feeling.

Leslie Burthey

VP Marketing (Go-To-Market Strategy)

What are GoodRx Perks + Benefits

GoodRx Benefits Overview

- Medical, vision, dental, STD, LTD and AD&D to all full-time employees
- The company offers one (great) PPO Medical plan at NO COST to employees
- 4% 401k match
- Meaningful stock options
- Discretionary leave
- Classpass Membership
- Onsite Parking
- Dog friendly office

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Open office floor plan
Diversity
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
- Medical & Dependent Care FSA available $2,850 pre-tax per calendar year $5,000 pre-tax per calendar year
Disability Insurance
Covered @ 100%
Dental Benefits
Offered through Anthem Employees covered @ 100% Dependents covered @ 50%
Vision Benefits
Offered through Anthem Employees and Dependents covered @ 50% Monthly costs range from $3.24 (self) - $9.87 (family)
Health Insurance Benefits
Offered through Anthem Anthem Blue Cross 750 PPO - employees covered at 100% and dependents at 90% Anthem Classic 250 PPO - monthly cost ranges from $60 (self) - $187 (family) Kasier
Life Insurance
STD, LTD, LIfe & AD&D - ALL covered @ 100%
Wellness Programs
GoodRx partners with Kindbody to provide a discount off of third party reproduction support
Mental Health Benefits
GoodRx provides free access to therapy, coaching, and a library of mental health resources
Retirement & Stock Options Benefits
401(K) Matching
4% 401k match - no vesting period
Company Equity
RSU's available to full-time employees
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
3 months fully paid with at least 90 days of service
Flexible Work Schedule
Remote Work Program
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Catered lunches on Tuesdays, Wednesdays & Thursdays Bagel Fridays Snacks and Drinks that put the freshman 15 to shame!
Game Room
Stocked Kitchen
Happy Hours
Weekly Thursday Happy Hours
Parking
Company paid parking onsite or $100/mo parking waiver
Pet Friendly
Your pets can work alongside David Bowie (dog)
Recreational Clubs
We offer a variety of clubs like our dodgeball league, monthly book club, hiking club, and more
Relocation Assistance
Fitness Subsidies
- ClassPass Membership
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within

Additional Perks + Benefits

Working at GoodRx means you can take pride in knowing that your work has a direct and meaningful impact on our users day to day lives. We are disrupting the healthcare space by making prescription drugs accessible and affordable to Americans.

Aside from a great office environment and "perks", the real benefit is working alongside an empowering leadership team, wickedly smart colleagues all while providing a service that helps its customers.

Social Good + Successful Business Model + Great Colleagues = GoodRx

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