The Rock Family of Companies is made up of nearly 100 separate businesses spanning fintech, sports, entertainment, real estate, startups and more. We're united by our culture - a drive to find a better way that fuels our commitment to our clients, our community and our team members. We believe in and build inclusive workplaces, where every voice is heard and diverse perspectives are welcomed. Working for a company in the Family is about more than just a job - it's about having the opportunity to become the best version of yourself.

Preferred Qualifications

• 10 years of experience with a marketing team or ad agency
• Knowledge of project management systems
• Bachelor's degree in marketing or a related field
• Proficiency with Microsoft Office Suite

Job Summary

The Senior Director of Performance Marketing develops and implements strategies that generate new leads and clients through online and offline marketing campaigns. They oversee the entire Performance Marketing team regarding all acquisition marketing, strategy management, execution and optimization across channels. They're responsible for the business's day-to-day tactical and strategic operations and support sales and marketing analytics to drive performance improvements.

Responsibilities

• Lead the online and offline performance marketing teams
• Mentor team members, help in the execution of their duties and ensure their professional skills are constantly improving
• Build strategies and oversee optimization and measurement of consumer acquisition, cross-sell initiatives and remarketing to deliver incremental sales and enable consumer loyalty
• Translate performance marketing information into strategic brand concepts, research and consumer insights, voice, messages and rationales through a detailed go-to-market plan
• Play a major analytical role in tracking and monitoring program performance against the business's overall goals and objectives as well as in managing the finances of the Performance Marketing team, including the team's budget and spending

Who We Are

Detroit-based Rocket Companies® is a family of businesses providing simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, Rocket Mortgage®, which was founded in 1985. Today, we're a publicly traded company involved in several different industries, including mortgages, fintech, real estate, automotive and more. We're insistently different in how we look at the world and committed to an inclusive workplace where every voice is heard. We're passionate about the work we do, and it shows. We've been ranked #5 on Fortune's list of the 100 Best Companies to Work For in 2021, as well as ranking #1 for Fortune's Best Large Workplaces in Financial Services and Insurance List in 2021.

Disclaimer

This is an outline of the primary responsibilities of this position. As with everything in life, things change. The tasks and responsibilities can be changed, added to, removed, amended, deleted and modified at any time by the leadership group.

We are proud equal opportunity employers and committed to providing an inclusive environment based on mutual respect for all candidates and team members. Employment decisions, including hiring decisions, are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. We also provide reasonable accommodations to qualified individuals with disabilities in accordance with state and federal law.

The Company is an Equal Employment Opportunity employer, and does not discriminate in any hiring or employment practices. The Company provides reasonable accommodations to qualified individuals with disabilities in accordance with state and federal law. Applicants requiring reasonable accommodation in completing the application and/or participating in the employment application process should notify a representative of the Human Resources Team, The Pulse, at 1-800-411-JOBS.