Coursera was launched in 2012 by two Stanford Computer Science professors, Andrew Ng and Daphne Koller, with a mission to provide universal access to world-class learning. It is now one of the largest online learning platforms in the world, with 92 million registered learners as of Sept. 30, 2021. Coursera partners with over 250 leading university and industry partners to offer a broad catalog of content and credentials, including Guided Projects, courses, Specializations, certificates, and bachelor’s and master’s degrees. Institutions around the world use Coursera to upskill and reskill their employees, citizens, and students in many high-demand fields, including data science, technology, and business. Coursera became a B Corp in February 2021.

At Coursera, our Marketing team is responsible for brand development, product marketing, PR, and acquisition and retention marketing for learners, enterprises, and university partners. We are looking for an experienced marketing leader with a passion for enabling and inspiring our university and industry partners and instructors to create world-class content for Coursera and to help build awareness for all of the great learning experiences we offer. You will do this by overseeing our communication and content strategy, building a high performance team, thought leadership program, and managing partner-facing programs that result in an increase in degree and certificate programs on our platform. As the Senior Director of Partner Marketing, you are responsible for developing the marketing strategy and go-to-market plans for our degree and certificate partner marketing efforts. You will partner with our Chief Content Officer and the global content and credentials team to achieve overall degree revenue targets by expanding degree and certificate offerings on the Coursera platform.

Responsibilities:

• Build and organize a global degree partner marketing teams to achieve business goals
• Define and implement an ABM strategy for a targeted list of existing and new partners
• Create a pipeline of quality opportunities for target degree and professional certificate programs
• Accelerate sales pipeline and increase win rate for each buying center stakeholder and region
• Activate dormant and increase existing partner engagement through regional campaigns and activities
• Manage marketing for partner-facing events, including Coursera’s annual Partners Conference, regional workshops, and the Coursera Council by developing content, core messaging and themes, and overseeing the event experience

Basic Qualifications:

• 15+ years experience working in business marketing, preferably at a higher education company, technology company, or as part of a university marketing team
• Experience in building high-performing marketing teams and history of building cross-functional relationships in a highly matrixed environment
• Experience in the higher education industry either at a platform, university or institution offering certification
• Demonstrated experience in creating and implementing an ABM strategy
• Marketing experience evidenced via program-driven, measurable outcomes
• Present to and collaborate with both senior execs and junior team members - can pivot style accordingly

Preferred Qualifications:

• Has built a high performing marketing team with deep expertise in higher ed marketing/sales at the institution and industry partner level
• Has industry expertise and a strong understanding of the global higher ed ecosystem, decision makers, influencers and the buying process
• Experienced in data-driven performance marketing and comfortable connecting plans to business outcomes in the form of leads and opportunities created
• Strategy driven execution mindset
• High operating tempo: Self-starter and ability to operate independently with grit and resilience
• Highly collaborative, a super communicator, low-ego, results and data-driven

If this opportunity interests you, you might like these courses on Coursera:

Marketing in a Digital World

The strategy of content marketing

Artificial Intelligence in Marketing

Coursera is an Equal Employment Opportunity Employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, age, marital status, national origin, protected veteran status, disability, or any other legally protected class.

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please contact us at [email protected].

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