Senior Director, North America Partner Marketing at Nike (Portland, OR)

| Portland, OR
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Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it's about each person bringing skills and passion to a challenging and constantly evolving game.

NIKE, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike's stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.

The brand landscape has proven that an always-on mindset is necessary to keep pace with consumer expectations. This means more consistent marketing programming that extends the brand fully into the consumer's world and a commitment to engagement that builds brand relationships over time. The Consumer Direct Marketing Team seeks to make sport and Nike essential to the daily lives of athletes* through relevant content-powered stories, services and shopping experiences across our NA sport marketplace. This means we obsess the consumer, their needs and behaviors, and we do so to power up and manage dynamic marketing programs that build our brand, daily in the path of the consumer.

We deliver daily moments of magic that spark joy and drive new habits of sport and deepened affinity for Nike.

WHO ARE WE LOOKING FOR?

We're looking for a senior marketing leader to lead our partner marketing team across the North America sport marketplace.

This role is responsible for the strategic direction and the activation of our brand, business and marketing strategies with our strategic accounts. This leader will partner with the Consumer Direct Marketing leadership team to recognize and serve consumers where they prefer to engage with Nike, amplify our Brand and extend relationships with athletes*, and to fully realize our unified marketplace vision. This leader will be a critical Brand and consumer steward, and guide significant marketing transformation as we further connect the marketplace and align our marketing strategies and investments around a more well-rounded view of the consumer.

The ideal candidate will have a passion for managing dynamic teams, enterprise transformation, and marketing excellence across the full funnel to strategically focus our account marketing programs to drive aligned consumer, Brand and marketplace goals.

WHAT WILL YOU WORK ON?

As the senior leader of our Partner Marketing teams, you'll:
  • Shape the strategy and vision for the role partners will play in our marketing model, anchored in shared consumer priorities across owned (Direct) and partner (Marketplace) consumer touch points
  • Guide and lead teams across the partner portfolio to develop and implement marketing programs that contribute to our NA enterprise vision and plan and support partner priorities (i.e. stores traffic)
  • Represent the Nike Brand in front of senior marketing executives across each account leadership team and drive home the strategy and vision for partner marketing and the role of each account
  • Lead seasonal and always-on integrated marketing for our account partners to amplify the Brand, deepen consumer affinity, drive sell through of our products and assortments, and acquire new members into Nike Membership
  • Shape the vision for Connected Membership including relevant benefits and connected member comms
  • Partner with leaders and teams across Consumer Direct Marketing and with critical functions including Brand Creative, Marketing Operation and Consumer Data & Analytics to integrate partner marketing efforts into our broader offense
  • Grow and develop the marketing talent of the future with a balanced set of capabilities across Brand, channel, and retail excellence

WHO YOU WILL WORK WITH

As the senior leader across our partner portfolio, you'll report directly into the VP, Consumer Direct Marketing.

This is an enterprise leadership role and will require deep collaboration and partnership across the Nike matrix to our marketing offense within the One Nike Marketplace vision. Partners will include:
  • Nike Marketplace Business Leaders: Represent the Brand with an experienced and diverse set of business partners actively reshaping the marketplace.
  • Nike Direct Marketing: Align and orchestrate the partner offense with our Direct offense to drive enterprise value and growth.
  • Brand Creative: Partner with creative partners to power content at the pace of our consumer and marketplace, and amplify the brand through the lens of the partner digitally and physically through media, social, email, and stores marketing.
  • Brand Marketing: Align partner marketing strategies and investments against our consumer growth priorities and Brand goals.
  • Consumer Direct Science: Shape learning agendas and measurement plans with Nike and Partner teams.
  • Channel Marketing: Leverage successful programs and takeaways and extend with partners. Contribute test hypotheses and ideas to agile test pods.
  • Lifecycle Marketing: Build and optimize connected member moments and journeys.
  • City CDM: Share NA strategies with city marketplace leaders and drive cohesion in the marketplace in our key cities.


WHAT YOU BRING

10+ Years of experience with balanced skills of Brand, Retail and Digital marketing with deep curiosity for the consumer, the changing marketing and industry landscape, a passion for leading teams and driving transformation.

Functional Competencies:
  • Create and deliver a portfolio of campaigns
  • Drive and deliver business results with retail businesses
  • Multi-channel integrated marketing excellence and activation across the funnel
  • Digital, social media marketing, stores marketing
  • Drive digital transformation with lifecycle marketing
  • Experience leading agile marketing and test and learn offense
  • Change management and transformation
  • Collaborate, build, develop and inspire teams towards the future

Leadership Competencies:
  • Grow Together. You focus on helping your team grow by investing time in them and clarifying common objectives.
  • Values Differences. You understand and prioritize the value of diversity and inclusion in it's most vast definition. You listen and amplify every voice.
  • Acts with Courage. You take informed risks and showcase a bold, creative and innovative mentality with a leadership profile rooted in maturity and experience.
  • Grow Yourself. You constantly push yourselves to learn, expand and grow through a curious and infinite attitude.
  • Instills Trust. You listen, understand and collaborate. Always embracing diverse points of view.
  • Fosters Effective Teamwork. You are a driver of collaboration with a process oriented approach and finding ways to drive efficient work.
  • Grow the Business. You think as an enterprise leader, always making decisions based on our strategic priorities and aiming to grow our brand and business.
  • Thinks Strategically. You envision a future that doesn't exist. You translate consumer insights into opportunities that can be converted into clear strategic direction.
  • Cultivates Innovation. You are a driver of learning agility, encouraging failure in pro of progress and learning. You embrace disruption to create.


Nike requires all applicants for this position to be vaccinated for COVID-19 as a condition of hire, unless otherwise required by law. As an equal opportunity employer, Nike will make accommodations to individuals who cannot be vaccinated in accordance with applicable law.

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
More Information on Nike
Nike operates in the Other industry. The company is located in Beaverton, OR and New York, NY. Nike was founded in 2022. It has 98694 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 244 open jobs at Nike, click here.
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