Senior Director of Marketing Technology
Summary
The Senior Director of Marketing Technology is a thought leader with global oversight for establishing and directing the vision, strategy, and execution of Workiva’s global marketing technology. This role will lead the charge within Workiva’s global marketing organization to ensure a frictionless customer journey with a best in class technology stack. Owning the strategy and roadmap, this role will enhance and improve the marketing tech stack through gap analysis, tool selection, seamless data flow, performance reporting, integration planning, and optimization of existing systems. Collaborates with key internal contacts across Workiva and leads the relationship between Workiva and marketing technology vendors.
Responsibilities
- Develops and executes the global strategy for the Marketing technology stack to align to corporate goals
- Works across teams to facilitate and provide direction on gap analysis, solution selection, implementation management, and ongoing roadmap optimization
- Owns governance, promotion, adoption of our marketing tools among marketers and marketing analysts, including documentation, rollout of new tools, and process creation
- Partners with Marketing, Procurement, IT, and Business Operations teams to understand and align business strategies and organizational goals with technology solutions
- Evaluates existing stack based on growth needs in EMEA and APAC, identifying gaps and forecasting technology requirements to enable global growth and alignment
- Directs annual gap review and creates multi-year technology roadmap, collaborating with key players and forecasting barriers to scale
- Translates business needs to technical requirements to guide system selection, and facilitate discovery of technical, resourcing, and other key considerations during evaluation
- Oversees and manages relationships with key technology vendors, senior and executive leadership, and cross-team operational stakeholders
- Forecasts and reports on technology performance, including ROI and implementation roadmap
- Leads QBRs or solution evaluations with stakeholders and vendors to align on needs, gaps, and next steps to optimize existing tech stack
- Recommends and executes cross-system best practices and workflows, leveraging automation to ensure a continuous data flow between core Workiva systems and technologies
- Proactively improves the quality of reporting and data by evaluating and identifying potential enhancements to future-proof business needs
What You'll Need
- Bachelor’s degree in marketing, business or a related field
- Master's degree preferred
- 10+ years marketing technology management experience in a global SaaS organization
- History mapping and understanding relational database systems, including Salesforce, Marketo, Google Analytics or similar tools
- A track record of successfully implementing new software including: custom apps and objects, formula fields, workflows, custom views, and other advanced complexity
- Proven track record of facilitating organization-wide initiatives with senior stakeholders
- Proven history scaling a marketing technology stack across multiple global regions
- Expert understanding of the technology ecosystem in which Workiva operates
- Executive level relationship building, and communication
- Demonstrated lateral leadership, with experience in policymaking, cross-team action planning, and risk management
- Strong cross-functional collaboration skills
- Exceptional organizational skills with the ability to multitask and manage multiple processes, programs, and procedures simultaneously while working under pressure to meet deadlines
- Must be able to travel up to 10% of the time, including international travel
- We are open to 100% remote employees #LI-Remote
- Reliable internet access for any period of time working remotely, not in a Workiva office
How You'll Be Rewarded
- Base Pay Range in Colorado: $154,000 - 205,000
- A discretionary bonus typically paid annually
- Restricted Stock Units granted at the time of hire
- 401(K) Match
- Monthly phone stipend
The base pay range represents the low and high end of the hiring range for this job. Actual pay will vary and may be above or below the range based on various factors including but not limited to relevant skills, experience, and capabilities.
Where You’ll Work
Our values drive how we work and who we hire. You will see these values ingrained in how we support our customers, work with team members, build our products and in the work environment we’ve created.
Customer Success: Always delight our customers.
Trust: Rely on each other.
Integrity: Do the right thing, every time.
Collaboration: Share resources and work together.
Innovation: Keep creating solutions and finding better ways.
Inclusion: Support a diverse community where we all belong.
Accountability: Be responsible for your success and failure.
We believe our people are our greatest asset, and our unique culture gives employees the opportunity to make an impact everyday. We give our employees the freedom and resources they need—backed by our culture of collaboration and diverse thought—to continue innovating and breaking new ground. We hire talented people with a wide range of skills and experiences who are eager to tackle some of today’s most challenging problems.
At Workiva, you’ll enjoy:
Fantastic Benefits: With coverage starting day one, choose from competitive health, dental, and vision plans on the largest physician networks available.
Casual Dress: Workiva has a casual work environment, most people wear jeans to the office.
Involvement: Ability to participate in Employee Resource Groups, (Women in Tech, Women in Sales, Ethnic Diversity, Veterans, Rainbow (LGBTQ), Remote Employees, Caregiving) Volunteering, Company wide celebrations, and more
Work-life Balance: We have competitive PTO, VTO and Parental Leave. We encourage employees to spend time enjoying life outside of work.
Learn more about life at Workiva: https://www.linkedin.com/company/workiva/
Learn more about benefits: https://www.workiva.com/careers/benefits
Workiva is an Equal Employment Opportunity and Affirmative Action Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation. Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression genetic information, marital status, citizenship status or any other protected characteristic.
Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email [email protected].
Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment. Effective October 18, 2021, proof of COVID-19 vaccination is required to visit any Workiva office, attend in-person meetings, or travel for business purposes.
