Senior Director of Marketing Technology at Workiva

| Philadelphia, PA + 2 more | Remote
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Summary

The Senior Director of Marketing Technology is a thought leader with global oversight for establishing and directing the vision, strategy, and execution of Workiva’s global marketing technology. This role will lead the charge within Workiva’s global marketing organization to ensure a frictionless customer journey with a best in class technology stack. Owning the strategy and roadmap, this role will enhance and improve the marketing tech stack through gap analysis, tool selection, seamless data flow, performance reporting, integration planning, and optimization of existing systems. Collaborates with key internal contacts across Workiva and leads the relationship between Workiva and marketing technology vendors.

Responsibilities

  • Develops and executes the global strategy for the Marketing technology stack to align to corporate goals
  • Works across teams to facilitate and provide direction on gap analysis, solution selection, implementation management, and ongoing roadmap optimization
  • Owns governance, promotion, adoption of our marketing tools among marketers and marketing analysts, including documentation, rollout of new tools, and process creation
  • Partners with Marketing, Procurement, IT, and Business Operations teams to understand and align business strategies and organizational goals with technology solutions
  • Evaluates existing stack based on growth needs in EMEA and APAC, identifying gaps and forecasting technology requirements to enable global growth and alignment
  • Directs annual gap review and creates multi-year technology roadmap, collaborating with key players and forecasting barriers to scale
  • Translates business needs to technical requirements to guide system selection, and facilitate discovery of technical, resourcing, and other key considerations during evaluation
  • Oversees and manages relationships with key technology vendors, senior and executive leadership, and cross-team operational stakeholders
  • Forecasts and reports on technology performance, including ROI and implementation roadmap
  • Leads QBRs or solution evaluations with stakeholders and vendors to align on needs, gaps, and next steps to optimize existing tech stack
  • Recommends and executes cross-system best practices and workflows, leveraging automation to ensure a continuous data flow between core Workiva systems and technologies
  • Proactively improves the quality of reporting and data by evaluating and identifying potential enhancements to future-proof business needs

What You'll Need

Education
  • Bachelor’s degree in marketing, business or a related field
  • Master's degree preferred
 
Experience
  • 10+ years marketing technology management experience in a global SaaS organization
  • History mapping and understanding relational database systems, including Salesforce, Marketo, Google Analytics or similar tools
  • A track record of successfully implementing new software including: custom apps and objects, formula fields, workflows, custom views, and other advanced complexity
  • Proven track record of facilitating organization-wide initiatives with senior stakeholders
  • Proven history scaling a marketing technology stack across multiple global regions
 
Skills
  • Expert understanding of the technology ecosystem in which Workiva operates
  • Executive level relationship building, and communication
  • Demonstrated lateral leadership, with experience in policymaking, cross-team action planning, and risk management
  • Strong cross-functional collaboration skills
  • Exceptional organizational skills with the ability to multitask and manage multiple processes, programs, and procedures simultaneously while working under pressure to meet deadlines
 
Travel Requirements
  • Must be able to travel up to 10% of the time, including international travel
  • We are open to 100% remote employees #LI-Remote
 
Working Conditions & Physical Requirements
  • Reliable internet access for any period of time working remotely, not in a Workiva office
How You'll Be Rewarded
  • Base Pay Range in Colorado: $154,000 - 205,000
  • A discretionary bonus typically paid annually
  • Restricted Stock Units granted at the time of hire
  • 401(K) Match
  • Monthly phone stipend

The base pay range represents the low and high end of the hiring range for this job. Actual pay will vary and may be above or below the range based on various factors including but not limited to relevant skills, experience, and capabilities.

Where You’ll Work

Our values drive how we work and who we hire. You will see these values ingrained in how we support our customers, work with team members, build our products and in the work environment we’ve created.

  • Customer Success: Always delight our customers.

  • Trust: Rely on each other. 

  • Integrity: Do the right thing, every time. 

  • Collaboration: Share resources and work together. 

  • Innovation: Keep creating solutions and finding better ways. 

  • Inclusion: Support a diverse community where we all belong. 

  • Accountability: Be responsible for your success and failure.

We believe our people are our greatest asset, and our unique culture gives employees the opportunity to make an impact everyday. We give our employees the freedom and resources they need—backed by our culture of collaboration and diverse thought—to continue innovating and breaking new ground. We hire talented people with a wide range of skills and experiences who are eager to tackle some of today’s most challenging problems.

At Workiva, you’ll enjoy: 

  • Fantastic Benefits: With coverage starting day one, choose from competitive health, dental, and vision plans on the largest physician networks available.

  • Casual Dress: Workiva has a casual work environment, most people wear jeans to the office.

  • Involvement: Ability to participate in Employee Resource Groups, (Women in Tech, Women in Sales, Ethnic Diversity, Veterans, Rainbow (LGBTQ), Remote Employees, Caregiving) Volunteering, Company wide celebrations, and more

  • Work-life Balance: We have competitive PTO, VTO and Parental Leave. We encourage employees to spend time enjoying life outside of work.


Learn more about life at Workiva: https://www.linkedin.com/company/workiva/

Learn more about benefits: https://www.workiva.com/careers/benefits


Workiva is an Equal Employment Opportunity and Affirmative Action Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation. Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression genetic information, marital status, citizenship status or any other protected characteristic.

Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email [email protected].

Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment. Effective October 18, 2021, proof of COVID-19 vaccination is required to visit any Workiva office, attend in-person meetings, or travel for business purposes.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • Google AppEngineLanguages
    • Open SourceLanguages
    • Dart Languages
    • ReactLibraries
    • CassandraDatabases
    • Graph DatabaseDatabases
    • Google AnalyticsAnalytics
    • JIRAManagement
    • DrupalCMS
    • SalesforceCRM
    • MarketoLead Gen

An Insider's view of Workiva

What’s the vibe like in the office?

Workiva is a close-knit workplace where teamwork is highly valued—people encourage and truly appreciate the hard work of their fellow team members and treat each other as family.

Molly Nitka

Corporate Programs Manager

What projects are you most excited about?

Our platform is incredibly fun to build! It empowers our customers to produce complex documents involving hundreds of contributors, on extremely tight deadlines, leveraging their company’s most sensitive data, and where every single word and number must be exactly right.

Gray Sandridge

VP of Product Management

How does the company support your career growth?

One of my favorite aspects of Workiva is how all of us collaborate. With collaboration comes new relationships and opportunities to learn about other departments and roles. I've always felt encouraged to pursue opportunities, collaborate with others and find what makes me the most satisfied in my career.

Maddelyn Stephens

Product Manager

What is your vision for the company?

Our mission at Workiva—to build trust in the global economy—is supported by our company values: customer success, innovation, trust, integrity, inclusion, collaboration, and accountability. We are successful because we put our employees first, listen to their voices, and respond to their needs.

Marty Vanderploeg

CEO

How would you describe the company’s work-life balance?

I value that our culture is built around outcomes over output. We have the autonomy to get our work done on our own time. We're encouraged to take time to fully recharge and be our best selves.

Ryan Gilsdorf

Senior User Experience Designer

What are Workiva Perks + Benefits

Workiva Benefits Overview

Workiva offers competitive health and wellness benefits and perks, including a medical plan that offers paid premiums for employees, generous PTO and paid time to volunteer in the community. We have a flexible and casual work environment that also offers 12 weeks of paid parental leave, the ability to work remotely as needed, and to be able to bring your dog to work with you.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Diversity Employee Resource Groups
We have seven employee resource groups that are formed around a shared interest or common goal. These groups are designed to support their members and cultivate a more diverse & inclusive workspace.
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 12 weeks of parental leave for the primary caretaker. Workiva also provides 12 weeks of leave for the secondary caretaker.
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Professional Development Benefits
Job Training & Conferences
Workiva offers employees professional development opportunities like Onsite training courses, The ability to attend job related conferences and seminars.
Diversity Program
Cross functional training encouraged
Promote from within
Time allotted for learning

Additional Perks + Benefits

When you join Workiva, you get a world-class benefits package for you and your family. On day one, every full-time employee starts with stock options, vacation, and the opportunity to enroll in our discounted stock purchase plan. We offer comprehensive health, dental, and vision care plans; life and disability insurance; and 12 weeks of paid parental leave. With a casual dress code, support for health and wellness, and flexible work hours, we’ve got you covered for whatever life brings.

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