Job Requisition ID #

21WD51772

Position Overview

Autodesk's Digital Media Center (DMC) is a center of excellence that supports and advises internal stakeholders with digital media best practices to improve business outcomes. The organization operates like an in-house media agency, consisting of digital media planners, optimizers, analysts, and execution experts across paid search, organic search, display advertising, social media, in-product marketing, web content and new platforms. As a digital center of excellence, the team ensures that best practices, agility and innovation are implemented across all activities. This role could be based anywhere in the US near and Autodesk office

This role leads the largest global team within DMC and must align closely with our media planners and SEO teams to support holistic paid media and owned media activities. The mission of the Paid Media team is to ensure stakeholder satisfaction by aligning to goals and activating and reporting on digital media performance. You will be presenting actionable insights with performance improvement recommendations, designing experimentation test plans for optimal conversion, and evolving our in-house media capabilities to stay ahead of modern marketing technologies and strategies.

The Sr. Director, Global Paid Media leads the strategy around how DMC scales to support an increasing number of internal stakeholders and increasing budgets. You will ensure tracking and measurement, and that ROAS and ROMI are continually improved.

Responsibilities

• Directly oversee all aspects of paid digital media execution and optimization, including managing the internal team, contractors and downstream agencies
• Own and manage large media partner relationships (I.e. Google, Facebook, LinkedIn)
• Track overall paid media success against KPIs and communicate results to broader team
• Review in-flight performance, ensuring teams are optimizing to targets and proposing changes based on performance
• Provide leadership in DMC, advocating for the most effective approaches to paid media activation
• Maintain alignment with marketing operations team (MOT) to ensure data accuracy and digital media optimization & performance is being evaluated properly
• Coordinate with stakeholders and DMC experts to ensure alignment on budgets, volume, quality and return goals

Minimum Qualifications

• 15+ years in paid media strategy and execution, in either an in-house or agency role
• Bachelor's, Master's or equivalent degree in marketing, communications or related field
• Experience managing large global teams of at least 25+
• Extensive knowledge of digital marketing channels across SEM, social, display and programmatic platforms, video streaming, etc. designed for brand-to-demand efforts
• Experience with multi-touch attribution and media mix modeling
• Direct experience with the predominant ad platforms including Facebook, LinkedIn, Adwords, DV360, Demandbase, TradeDesk, YouTube, etc
• Experience with ad operations, media reporting and QA, including implementation of UTMs, ad serving and pixels
• An understanding of the evolving MarTech space and the ability to articulate and orchestrate complex campaigns across multiple channels
• Experience using digital media analytics and reporting tools (Adobe Analytics, Google Analytics, PowerBI, etc.)
• Strong global communication skills, ability to adapt and work collaboratively with people who are diverse in background and geography
• Passion for digital marketing and connecting stakeholders with a path to the most effective digital media approaches
• Ability to work independently in a highly visible and dynamic environment, taking initiative in a positive and impactful way
• Ability to influence and communicate across the organization - equally personable and confident with colleagues and senior management

Preferred Qualifications

• Preference for B2B experience but open to B2C depending on qualifications
• Agency experience a big plus
• Enterprise software and SaaS industry experience
• Previous experience in a consulting role with a mindset to experiment and scale
• Experience working within Autodesk's primary industry verticals (Design & Manufacturing, AutoCAD, Media & Entertainment, Architecture Engineering & Construction)

At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.

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