Senior Director / Director, Customer Lifecycle Marketing at Bestow

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ABOUT BESTOW

Bestow is the leading digital platform for life insurance. As both a direct-to-consumer destination and an infrastructure provider, Bestow is on a mission to make life insurance accessible to millions of underserved families. 

We strive for work-life balance and believe happy employees make for better experiences and happier customers. It’s a model that helped us land the #2 spot on Forbes’ Best Startup Employers 2021 list!


The Bestow Marketing team is highly visible, working across the company to champion the voice of our customers. We are responsible for our brand as well as acquiring, growing, and retaining our customers. We develop and deliver all our customer communication including our social media, website, and advertising. We believe data and advanced analytics are the keys to marketing effectiveness, but this is only possible with a robust, scalable marketing technology platform.
The Senior Director / Director, Customer Lifecycle Marketing will lead efforts to engage and delight our customers throughout the customer lifecycle, from product adoption and usage to renewal and long-term loyalty.

Open to Austin, TX, Dallas, TX or Remote (US) #LI-Remote

Your Day to Day:

  • Drive customer retention and engagement with robust and personalized communication and education programs throughout the lifecycle
  • Manage and develop customer onboarding journey that makes customers feel welcome, supported, and in the know about the products and services they have bought
  • Act as Product Manager/ business owner for customer and marketing first-party data including developing a strategic vision and implementing a product roadmap for personalization and how that is represented across all customer touchpoints
  • Develop and implement a “privacy by design” customer data governance and privacy policy as well as associated procedures in partnership with Legal, Compliance, Security, and Risk consistent with the evolving legal and regulatory environment (e.g., CCPA, GDPR, etc.)
  • Develop business cases and define use case requirements for data capabilities including customer identity management, communication preference management, real-time personalization throughout the customer lifecycle
  • Partner with Marketing Tech, Engineering, Data Science, Analytics, and Design teams to implement new tools that support vision using Agile product development approach
  • Develop and implement customer data and privacy training/ certification for Bestow teams and Partners
  • Conduct strategic analysis of market and business to identify new opportunities, partners, tools, and programs that enable Bestowe to leverage data to further differentiate our customer value proposition
  • Lead cross-functional teams to develop and bring to market new programs including leading business development activities, development of proofs-of-concept, and other innovations that leverage customer data
  • Conduct all responsibilities in accordance with Company policies, with strong adherence to our corporate values including compliance requirements

Your Experience:

  • >12 years in marketing and/ or product management with experience in the consumer-facing industry (e.g., retail, financial services, etc.)
  • Demonstrated experience in CRM, personalization, and data governance
  • Hands-on experience with CRM and communication platforms such as Iterable, Salesforce.com, SendGrid, Twilio highly preferred
  • Excellent communication skills with the ability to engage and influence all levels of organizational leadership
  • BA or BS, MBA, or other advanced degree equivalent preferred
  • Highly collaborative
  • Highly organized and you pay close attention to detail
  • Strong business acumen and strategic problem-solving skills

We value diversity at Bestow. We hire, recruit, and promote without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, pregnancy or maternity, veteran status, or any other status protected by applicable law. We understand the importance of creating a safe and comfortable work environment and encourage individualism and authenticity in every member of our team. 

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • TypescriptLanguages
    • ReactLibraries
    • ReduxLibraries
    • FlaskFrameworks
    • Node.jsFrameworks
    • TensorFlowFrameworks
    • AirflowFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases
    • BigQueryDatabases
    • Google AnalyticsAnalytics
    • SegmentAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • AbstractDesign
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • HubSpotCRM
    • SendGridEmail

An Insider's view of Bestow

What are some social events your company does?

Last year Bestow sent everyone a make your own cocktail kit for a company-wide happy hour to help us keep in touch while we work remotely! We also have a slack channel for people who are interested in getting randomly introduced to a new member of the channel each week. It’s a great way to meet new hires and catch up with old pals.

Anna

Data Analyst

What does your typical day look like?

A typical day for me involves designing systems that get used internally and externally at Bestow. Secure and reliable solutions that allow us to meet an ever-increasing amount of traffic to our services. We like to use tools that promote creativity and automation across our responsible domains.

Clint

Senior Site Reliability Engineer

How has your career grown since starting at the company?

I am always challenged here. Bestow has provided me with the best, and most beautiful ways opportunities to grow both personally and professionally. My leadership has trusted me with huge tasks early on which push me professionally. It is this type of trust that has allowed me to grow my career.

Erika

Agency Service Specialist

How do your team's ideas influence the company's direction?

The Marketing Compliance and Operations Compliance team operates with a “run to the risk” attitude. They think of efficiencies to ensure the business understands, identify, and mitigate risks appropriately. This anticipation of what is coming around the corner attitude, continues to develop and foster trust Bestow wide.

Luke

Deputy General Counsel, Chief Compliance Officer

How do you collaborate with other teams in the company?

In my given role, I collaborate with teams across the business. Information Security & Privacy impact each area. I typically collaborate with different teams by projects. It can be security projects or other business-related initiatives. While remote we collaborate via zoom. Teamwork makes the dream work!

Ami

Chief Information Security Officer

What are Bestow Perks + Benefits

Bestow Benefits Overview

Why work with us?

When you’re reinventing an industry that’s gone unchanged for centuries, you need brain power, imagination and endless curiosity. At Bestow, every voice counts and every employee can shape our mission: to make financial products accessible to more people.

Culture
Friends outside of work
Eat lunch together
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Caring for our own by covering 100% of employee medical insurance.
Life Insurance
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Flexible Work Schedule
Bestow provides employees with a flexible work schedule that includes Flexible start and end times.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Happy hours are hosted once per quarter.
Parking
We offer employees a parking subsidy.
Relocation Assistance
Our relocation assistance plan offers a maximum reimbursement of $5,000 and is on a case by case basis.
Professional Development Benefits
Lunch and learns
Cross functional training encouraged
Promote from within

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