Senior Director of Digital Performance Marketing at KeepTruckin

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Who We Are:

KeepTruckin is on a mission to modernize the trucking industry. With the leading fleet management platform, we are bringing trucks online and fundamentally changing the way freight is moved on our roads. 

We see our hard work rewarded in tangible ways every day and we believe that intelligence is most powerful when paired with humility. We’re motivated by the opportunity to impact and improve every facet of a trillion-dollar industry that touches everyone’s lives. KeepTruckin is proud to be a Forbes Cloud 100 company, a 2020 Career-Launching Company by Wealthfront and named a Forbes Best Startup Employer 2020.

About the Role:

We are looking for a Director of Digital Marketing who is a team player with the eagerness to build strong relationships across various teams. You will drive the digital marketing strategy for all segments of our business and manage, mentor, and coach a team of digital marketers.

What You'll Do:
  • Collaborate closely with the various Sales teams on a weekly basis, to deliver the agreed-upon high-quality leads needed to drive revenue
  • Build the strategy and deliver to annual Performance marketing goals including high-quality leads by cluster, organic leads, cost per lead, and more
  • Drive customer acquisition across a mix of digital marketing channels, including paid search, SEO, display, paid social, native, sponsored content, programmatic media, RTB and 3rd party publishers, OTT, etc.
  • Improve digital efficiency by driving down the cost of leads, optimizing the mix of paid and organic, and improving conversion rates across the funnel
  • Build the strategy to drive scale while maintaining efficiency by launching new channels to augment saturating channels, optimizing the channel mix, targeting high-value audiences, and iterating constantly to find creative ways to stay ahead of the competition
  • Own and manage the digital acquisition budget
  • Collaborate closely with internal teams to ensure that the Digital marketing functions add value and help support all functions
  • Lead daily, weekly, quarterly reporting on customer acquisition activities, including building a set of tools and reports for automated reporting
What We're Looking For:
  • 7+ years of digital marketing experience across paid and organic channels
  • 3+ years of management experience leading customer acquisition teams
  • Experience managing $20M or larger digital marketing budgets
  • The customer-oriented mindset with Sales
  • Exceptional analytical skills and the ability to be in the details
  • Fundamental understanding of attribution models
  • Excellent communication skills and ability to present to executive audiences
  • Proven track record of generating leads for sales teams
  • Hands-on and deep experience with paid and organic  Seasoned approach to scaling, budgets, team growth, and cross-functional collaboration
  • Experience generating leads with high quality at low cost through rigorous experimentation and optimization
  • Growth hacking mindset
  • Fundamental understanding of classic marketing principles and enterprise economics
  • Strong statistical knowledge and a basic understanding of ML/AI models
  • Ability to automate large scale acquisition campaigns in bulk
  • Ability to work with data in a highly efficient way, including working with scripts and spreadsheet tools
  • Organic paid and display channel expertise

Creating a diverse and inclusive workplace is one of KeepTruckin's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives. 

Please do not let an arrest or conviction record prevent you from applying for employment at KT. KT considers qualified applicants with arrest and conviction records.

Please review our Candidate Privacy Notice here.

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Technology we use

  • Engineering
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • AWSLanguages
    • PostgresLanguages
    • LinuxLanguages
    • AnsibleLanguages
    • SpringLanguages
    • jQuery UILibraries
    • ReactLibraries
    • ReduxLibraries
    • HadoopFrameworks
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases

An Insider's view of KeepTruckin

How has your career grown since starting at the company?

I started on our Customer Success team 3 years ago. When I saw we were hiring internally for the Product team, I knew this was an opportunity I couldn’t pass up. Since I joined the Product team, I’ve been paired with a mentor, attended the Women in Product Conference & have been given so many opportunities to continue learning about Product Mgmt.

Breanna

Product Manager

What are KeepTruckin Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
KeepTruckin proudly sponsors Employee Resource Groups. These groups amplify the voices and stories of our employees and create spaces for them to connect, collaborate, and develop their careers.
Team owned deliverables
Team based strategic planning
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
KeepTruckin employees can contribute up to $2750 annually to their FSA.
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Mental Health Benefits
We offer comprehensive mental health benefits through Modern Health.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
KeepTruckin has a fully stocked kitchen including unlimited snacks, coffee, tea and all of the on-tap beer and kombucha you can handle.
Happy Hours
Happy hours are hosted once per month. See our instagram @keeptruckinhq for details!
Recreational Clubs
KeepTruckin has office sports leagues year-round. We currently hold the title for back to back Basketball Champs in the San Francisco Equinox League!
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
KeepTruckin. offers employees professional development opportunities like the ability to attend job related conferences and seminars.
Diversity Program
Lunch and learns
KeepTruckin hosts lunch and learn meetings for our interns bi-weekly and all are invited to attend!
Cross functional training encouraged
Promote from within
Mentorship program
Online course subscriptions available
Customized development tracks
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