Senior Director, Demand Generation
Seismic, a rapidly growing Forbes Cloud 100 company, is the global leader in enablement, helping make sales teams better by becoming more productive and engaging with buyers in a compelling way. Seismic’s platform provides continuous guidance to improve behavior, content, and skills to win more deals and deliver better experiences. Nearly 2,000 organizations including IBM and American Express have made Seismic their enablement platform of choice. Seismic integrates with business-critical platforms including Microsoft, Salesforce, Google and Adobe. Seismic is headquartered in San Diego, with offices across North America, Europe, and Australia.
Who you are:
You might be saying to yourself, “This is an amazing title but I’m not quite sure what I would be doing.”
Have no fear. Let’s get into it.
We’re looking for a marketing leader who is an ideal team player—humble, hungry, and people-smart—who will scale the impact of our team and product across a global market.
You’ll be responsible for leading a fast-growing team focused on targeting the largest companies in the world through enterprise account-based and lifecycle marketing, establishing a global model for customer acquisition across every product line. Your primary focus? Continuing to support and build a scalable, predictable and repeatable process for generating enterprise business.
Sales loves pipeline. You must love pipeline even more.
What you'll be doing:
- Helping mold the demand generation teams from 2 separate brands
- Supervising and developing a team of amazing enterprise demand gen, account-based marketing, customer lifecycle marketing, and partner marketing team members.
- Building strong enterprise pipeline
- Ensure corresponding alignment w/ sales engagement for all ABM strategies
- Driving customer growth through cross-sell and upsell campaigns
- Working cross-functionally by building strong alignment with sales, corporate and product marketing, marketing operations, finance, inbound sales and more.
- Aligning product release schedules w/ demand gen efforts
- Creating, pitching, and executing creative enterprise demand gen campaigns to drive pipeline, revenue and awareness.
- Managing budgets, allocating resources between channels, reporting on pipeline targets, and continually optimizing campaigns to increase ROI.
- Experience with global demand generations specifically with EMEA and APAC
- Develop an intimate understanding of the customer journey to drive impact across the entire funnel
Sound good? We are also looking for a servant-leader. Someone who is focused on:
- People—You will be entrusted to lead, guide, teach, inspire, hire, and grow a team
- Strategy— You’ll be the driving force behind our ABM and Lifecycle marketing strategy
- Creativity—You’ll bring lots of creative ideas to the table about how we can grow
- Feedback—You’ll be willing to give candid, direct feedback to reports, peers, or executives.
- Collaboration—You’ll be able to build relationships and work cross-functionally both in and out of the team.
- Goals—You’ll have the drive to help your team hit measurable monthly and quarterly goals.
A list of job experiences and qualification requirements are great, but what is most important to us is humility, vulnerability with a hint of transparency, a performance-driven attitude, and a team-player approach. We love to have fun and win in the process. We only hire people who have a passion for building great companies in an environment where a sense of humor is a must.
What you'll bring to the team:
- 10-15 years experience, preferably in SaaS and in demand gen marketing
- At least 5 years of experience leading a team
- Experience driving enterprise pipeline on a global scale
- Familiarity in managing distributed teams and agencies in multiple geographies
- Advanced expertise in B2B digital marketing, ABM programs and marketing analytics
- Winning track record scaling demand generation programs
- Deep understanding of how to recruit top talent and build exceptional teams
- Ability to build marketing programs that support sales engagement from C-Suite to Developers and other diverse B2B buyer personas
- Strategic leadership with experience driving team alignment across marketing and sales teams on campaign objectives and KPIs
What we have for you:
- Generous PTO, paid holidays, and paid parental leave
- Competitive Medical, Dental and Vision Plans
- Robust 401(k) fund options with company matching
- Flexible work schedule
- Seismic Cares volunteer program
- #OneSeismic culture that celebrates wins, encourages autonomy, ownership, and transparency
#LI-SM1
Headquartered in San Diego and with more than 1,300 employees across the globe, Seismic is the global leader in sales enablement, backed by firms such as Permira, Ameriprise Financial, EDBI, Lightspeed Venture Partners, and T. Rowe Price. Seismic also recently expanded its team and product portfolio with the acquisition of Percolate, Grapevine6, and Lessonly. Our board of directors is composed of several industry luminaries including John Thompson, former Chairman of the Board for Microsoft.
Seismic is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to gender, age, race, religion, or any other classification which is protected by applicable law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.