Senior Director of Customer Growth & Lifecycle Marketing at Storyblocks (Remote)

| Washington DC +80 more | Remote
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Who you are:

Storyblocks is looking for an entrepreneurial leader who will be responsible for crafting the strategic vision and leading the implementation of customer growth and lifecycle strategies that increase engagement, monetization, and lifetime value across our self-serve and enterprise businesses. This role will build a team and programs from ground up, from goal setting to infrastructure and process development. They will bring deep understanding of growth practices and customer lifecycle expertise, forecast capabilities, customer database tools & strategies along with an ability to critically evaluate complex business issues and onboard new initiatives & assess results.

Reporting to the Chief Marketing Officer, this is a high profile, leadership role within the company and will primarily focus on the self-serve business while building the foundational blocks for enterprise business as forward-looking strategy & plan – and a strong ability to collaborate and influence teams across the organization. 

This role can be based out of the Washington, DC metropolitan area or can be remote, anywhere in the US. 

What You’ll Do:

  • Define a lifecycle strategy for our self-serve customers that leverages data from customer insights and testing to deliver targeted marketing campaigns such as onboarding, activation and retention, promotional offers, and loyalty across all touchpoints primarily email and SMS.
  • Undertake a thorough self-serve customer lifecycle mapping initiative post user/customer account creation, and partner with cross functional teams across web, product, UX/Design for initiatives across critical stages of the funnel.
  • Oversee and perform customer segmentation analytics (behavioral, attitudinal, demographic) and formulate a segmentation strategy within current/new customer base and implement productive tactics to grow revenue.
  • Identify opportunities across all stages of our customer lifecycle to drive adoption, activation, and retention by implementing new tactics, running optimization tests, and improving campaign performance.
  • Partner and provide strong guidance to Brand & Creative teams to define high quality designed emails and campaigns that increase customer engagement and renewal.
  • Evaluate & confirm vendor partners to support marketing technology/infrastructure needs and help onboard new customer data platform and/or email/multichannel orchestration platform.
  • Partner with Marketing, Product & Analytics to ensure our customer base is being nurtured and activated based on varying acquisition sources and supporting the long-term health of our customer base.
  • Oversee customer/user/prospect information capture performance, assess quality of capture and work with Analytics to improve frequency and quality of capture to grow the database.
  • Partner with Data Engineering to keep data accurate, along with building communication governance and policies across SMS, Push, email, etc. and help manage vendor & platform.
  • Define and own goals, objectives, KPIs, and monthly budget and monitor & meet targets on monthly, quarterly, and annual basis. Work closely with FP&A and Performance Marketing & Marketing Analytics to manage performance reporting and deliver forecasts.
  • Develop robust measurement strategies – both at the campaign level – and at the customer segment level, to measure short-term and long-term impact of growth strategies.
  • Hire, coach and develop a new team.

What You Bring to the Table:

  • 10+ years’ experience working in and understanding the business dynamics of self-serve/SaaS and B2B businesses. 
  • 10+ years of Lifecycle marketing experience across multichannel including email, SMS, etc. Expert knowledge of database and platforms (email, CDP, CRM etc.) and reporting tools.
  • Results-oriented with an exceptional track record of developing growth marketing programs and meeting and exceeding performance & revenue.
  • Strong leadership skills and a proven ability to manage, mentor, and develop high-performing and highly engaged teams.
  • Highly motivated with an entrepreneurial spirit and ability to work independently, while also able to build strong internal relationships and build consensus on critical initiatives.
  • Strong analytical and problem-solving skills; comfortable leveraging large amounts of data to drive decisions and a passion for continuous testing and optimization.
  • Ability to operate in a fast-paced environment, managing multiple projects simultaneously and prioritizing time and resources based on business impact.
  • Passion for delighting and advocating for customers and an intimate understanding of how and when to influence customer behavior.
  • Bachelor’s Degree; Master’s degree a plus.

What We Bring to the Table:

  • Competitive and fair compensation: We believe in fair pay--equal pay for equal work. For each title, we have consistently applied competitive salary bands based on market data and benchmarks. What you’ve been paid before, fear of conflict, or willingness to negotiate does not play a part.
  • 401(k) retirement plan: We offer both a Traditional and Roth 401(k) with a company match.
  • Company-paid medical: Our medical, dental and vision premiums are covered 100% for you and your dependents. 
  • Paid parental leave: Welcoming new family members is exciting, but it can also be challenging. We offer twelve weeks paid leave for primary caregivers and four weeks for secondary caregivers. We have a dedicated private nursing room available to new mothers.
  • Unlimited vacation: At Storyblocks we take vacation seriously. That means take the time off when you need it. Don’t worry about tracking hours or accounting for partial days. Typically employees take about three or four weeks each year.
  • Flexible work-from-home options: Much of our workflow is online, and for meetings, we have dedicated video-conferencing setups. As long as you deliver results, you are welcome to get your work done outside of the office or during unusual times when desired.
  • Company-sponsored mentorship and growth: We have a formal mentorship program that involves regular career and growth conversations. “360-degree” feedback is collected twice a year and synthesized into actionable, peer-reviewed, performance reviews. We happily foot the bill for conferences and online courses that will add value to the organization. We encourage attending meetups and are happy to host them as well.
  • Casual Work Environment: Sure we all get dressed up once in a while, but in general we want you to be comfortable at the office – whatever that means to you (flip-flops, shorts, jeans, etc.).
  • Fully stocked kitchen: Everyone gets input on the food and drinks we stock in our shared refrigerators and snack room. We have multiple mechanisms for making coffee and cold-brew kegs are often on tap.
  • Dogs in the office: We love dogs and we will probably love your dog too. With help from a calendar, we allow employees to bring in their dogs to help guide us through the day.

Who We Are:

Storyblocks is a different kind of content company delivering a fresh approach to meet the creative needs of a new generation of storytellers. Built on the belief that all stories deserve a chance to be told, Storyblocks provides video, audio, images and easy to use creative tools through its unique subscription model. By offering unlimited downloads and continually adding fresh content, Storyblocks challenges the paradigm that your ambitious vision requires deep pockets. We are committed to empowering storytellers by removing creative barriers and democratizing video creation. 

Driven by a set of five company core values, our culture is shaped by a love for data, fearless communication, community, zero egos, and everyone emptying the dishwasher (both literally and figuratively). Also, loving dogs. That's pretty important too. 

Headquartered in Arlington, Virginia, Storyblocks has been recognized as one of Washington D.C.'s Top Workplaces by The Washington Post, among the Best Places to Work by the Washington Business Journal, and by the Washingtonian as one of DC’s 50 Great Places to Work.

We encourage you to apply even if your experience is not a 100% match with the position. We are looking for someone with relevant skills and experience, not a checklist that exactly matches the job description. We want to help you grow and in return, you help us grow into a stronger, more inclusive organization. 

Storyblocks does not discriminate in employment matters on the basis of race, color, religion, gender, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, disability, or any other protected class. We support workplace diversity.

More Information on Storyblocks
Storyblocks operates in the Digital Media industry. The company is located in Arlington, VA. Storyblocks was founded in 2011. It has 182 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 3 open jobs at Storyblocks, click here.
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