Senior Director, Brand & Product Marketing at Opendoor

| San Francisco, CA
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About Opendoor:  
Founded in 2014, Opendoor’s mission is to empower everyone with the freedom to move. We believe the traditional real estate process is broken and our goal is simple: build a digital, end-to-end customer experience that makes buying and selling a home simple, certain and fast. We have assembled a dedicated team with diverse backgrounds to support more than 100,000 homes bought and sold with us and the customers who have selected Opendoor as a trusted partner in handling one of their largest financial transactions. But the work is far from over as we continue to grow in new markets. Transforming the real estate industry takes tenacity and dedication. It takes problem solvers and builders. It takes a tight knit community of teammates doing the best work of their lives, pushing one another to transform a complicated process into a simple one. So where do you fit in? Whether you’re passionate about real estate, people, numbers, words, code, or strategy -- we have a place for you. Real estate is broken. Come help us fix it.

About the Role:
The Opendoor Marketing team is seeking an experienced and highly strategic marketer to lead our integrated Brand and Product Marketing teams. 

As the Sr. Director Brand and Product Marketing, you’ll be a key member of the Opendoor leadership team charting the future of how people feel about and find value from Opendoor. You will sit on the marketing and product leadership teams, report to the Head of Marketing, and lead a 10+ team of marketers. Your leadership will be critical to our ability to achieve our vision of drastically simplifying the real-estate transaction, redefining the housing market, and making buying and selling a home as easy as the tap of a button. 

In this role, you will consistently draw upon your brand storytelling capabilities to help make Opendoor a household name, as well as your experience in traditional product marketing functions with an emphasis on go-to-market. Success in this role requires seeing the big picture, digging deep into insights, defining effective go-to-market plans, and building programs and teams to scale. You should enjoy collaborating with the Growth Marketing, Creative, Product, and Operations leaders. You will be responsible for conceiving and proposing marketing strategies, creative concepts, and execution plans for online and offline campaigns; and leading GTM for new product launches to drive Opendoor’s awareness and performance goals.

Your responsibilities will include:

  • Drive the Brand & Product Marketing strategy to help Opendoor achieve its vision of drastically simplifying the real-estate transaction, redefine the housing market, and make buying and selling a home as easy as the tap of a button
  • Lead, develop and inspire a large team of marketers (10+) who partner with our product, design, research, and operations teams to build, launch, and scale valuable products for our customers
  • Deeply understand and articulate Opendoor’s target customer, fully immersing yourself in competitive products, trends, and opportunities within the real estate space
  • Lead Opendoor brand positioning and execution of breakthrough marketing campaigns that build brand awareness, affinity, and product adoption
  • Lead GTM strategy and product marketing activities including needs assessment, segmentation, positioning, and key product and launches for our consumer and business products
  • Partner closely with Research and Design to uncover new insights and consumer trends to drive the marketing plan forward and support the product roadmap. 

We’re looking for teammates who have:

  • 15+ years of experience building world-class, category-defining brands
  • Ability to hire, lead, and develop word-class teams
  • Ability to collaborate with cross-functional leadership to drive company strategy 
  • Outstanding communication skills, with the ability to guide, evaluate, and if necessary, redirect strategy
  • Strong grasp of the creative development process, leading strategy end to end from research to execution. Comfortable working with internal creative teams and external creative agencies
  • Ability to extract insights from multiple data sources, and make informed decisions that balance the art and science required to build lasting brands

More About Us:
Want to learn more about us and how we are revolutionizing the home buying and selling process? Learn more about us on our website, check out our profile on The Muse to learn more about our culture from our team members, or read our blog posts to hear about the work we are doing.

We Offer the Following Benefits and Perks:
- Full medical, dental, and vision with optional 70% coverage for dependents
- Flexible vacation policy
- Generous parental leave
- Paid time off to volunteer
Please note that these benefits and perks are available only to Full Time team members and do not apply to contract roles.

Opendoor Values Openness:
Our team celebrates our diverse backgrounds. We believe that being open about who we are and what we do allows us to be better. Individuals seeking employment at Opendoor are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, sexual orientation, gender identity or other protected status under all applicable laws, regulations, and ordinances.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • ScalaLanguages
    • ReactLibraries
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • PostgreSQLDatabases
    • SketchDesign
    • FigmaDesign
    • AsanaManagement
    • JIRAManagement
    • WordpressCMS

An Insider's view of Opendoor

What's the biggest problem your team is solving?

My team works with our sales and support operators. We manage our multiple telephony platforms, including our call center software. Last year, we replaced our old call center vendor solution with a new custom-built telephony platform. Building the unique features each team has been one of our central challenges for much of the past year.

Maggie

Sr. Software Engineer

How has your career grown since starting at the company?

I started at Opendoor as an intern, responsible for small improvements to our home valuation model’s accuracy. Now, I am one of the leaders on our team - I’m responsible for setting team vision, overseeing systems design for other IC’s, and leading P0 initiatives such as a pricing workflow overhaul that we launched after COVID-19.

Daniel

Software Engineer

How do you empower your team to be more creative?

Analytical problem solving requires creativity too. I always encourage my team to consider all the tradeoffs between different options - what if you need to solve the problem in 1 day? How about 6 months? How about unlimited compute resources? We often come up with more creative and better solutions when we intentionally consider all options.

Sherry

Data Science Manager

What are Opendoor Perks + Benefits

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Home Office Stipend for Remote Employees
Professional Development Benefits
Lunch and learns
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