Senior Digital Media Analyst

| Austin, TX
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This role will assist with tracking, audience targeting, performance measurement, reporting and analysis of Whole Foods Market marketing campaigns. The candidate will work within the Whole Foods Market Digital & eCommerce Analytics team, reporting to the team leader of Campaign Tracking & Analysis. Their tracking and analysis support will encompass a variety of marketing channels, including online display advertising, push text notifications, natural and paid search, and email marketing. Particular focus will be in setting up automated campaign reporting, a/b testing, and identifying targeting opportunities to improve the efficiency and performance of campaigns. Above and beyond strong data and technical skills, the right candidate for this position will have a strong understanding of business and marketing performances.
Position is located in Austin, TX. Domestic relocation is provided.

Responsibilities:  

  • Partner with the Whole Foods Market Media team to configure campaign tracking and audience targeting, using internal Whole Foods and Amazon tools.

  • Maintain audience targeting rules, analyze marketing frequency and targeting overlap across campaigns. 

  • Set-up a/b testing, analyze and report on campaign results based on predefined testing methodologies and processes. 

  • Analyze short-term performance of email, push notification, search engine marketing, and display advertising campaigns, based on aligned campaign objectives and metrics. 

  • Partner with the Whole Foods Decision Science team to leverage advanced media attribution model results for understanding campaign performance.  

  • Lead team to build automated process instead of manual. 

Skills:  

  • Knowledge of a/b testing methodologies, with knowledge of methods for hypothesis testing, measuring statistical significance, and interpreting confidence intervals. 

  • Strong knowledge of SQL. R, Python, and Tableau strongly preferred. 

Education & Experience: 

  •  4+ years experience in Marketing Analytics or Business Analytics, ideally within the context of online marketing channels and digital ad tech. 

Nice to Haves:

  • 2+ years experience a/b testing, measuring statistical significance, and interpreting confidence intervals. 

  • 2+ years experience analyzing the performance of marketing campaigns. 

At Whole Foods Market, we provide a fair and equal employment opportunity for all Team Members and candidates regardless of race, color, religion, national origin, gender, pregnancy, sexual orientation, gender identity/expression, age, marital status, disability, or any other legally protected characteristic. Whole Foods Market hires and promotes individuals solely based on qualifications for the position to be filled and business needs.

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