Company Description

Cricut® makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials to help you design and personalize almost anything — custom cards, unique apparel, everyday items, and so much more.

Let’s make.

Overview

We believe everyone is born creative. We’re a diverse tapestry of thinkers, dreamers, givers, DIYers, handi-workers, artisans, and forever and always architects of things.

At Cricut, we place the power of handmade into the hands of all. We give you beautiful, easy-to-master tools so you can make something unique, remarkable, perfect. We surround you with ideas, community, inspiration, and encouragement to take your creativity further than you ever imagined. And as a community, we celebrate the exhilarating act of making every single day.

So, make that handcrafted card that feels like a hug. Design a shirt for fun, for family, or for a full-blown business. Craft with a passion or for a purpose. Make something big and bold, itsy-bitsy, amazingly ambitious, or just plain silly. Whatever you make, just make your heart out. Because here’s the remarkable truth: When we all make together, we make all things possible.

Let’s make.

Job Description

Cricut Sr. Digital Marketing Manager is responsible for creating a world class personalized digital marketing program for Cricut.com & to partner on digital strategy for the Consumer engagement team. Through data analysis, you will know what makes our consumer base tick, and focus on creating personalized lifecycle programs. You will report to the Director of Digital Marketing to develop lifecycle programs that drive revenue on Cricut.com and you will partner with the Corporate Marketing team to develop engagement programs that increase how often members use their Cricut products. 

The ideal candidate has the ability and experience taking business needs, objectives, and data insights, and then translate them into actionable and effective campaigns that leverage cross-channel communication, highly personalized content, and precise targeting. Overall, you will be challenged to push boundaries, propose and execute new ideas, while maintaining a constant eye on process and efficiency to establish best practices for Cricut. 

Responsibilities:

• Drive strategic growth initiatives focused on Cricut machine owners to elevate the customers lifetime value within the brand.
• Manage segmentation strategy, use data and creativity to explore and test new segments, identify opportunities for A/B testing in segmentation and messaging in order to optimize and drive improvements to KPIs.
• Collaborate with business & marketing leaders to identify opportunities to drive product adoption, engagement, retention, and cross-sell/up-sell/referral behavior in digital marketing channels (email, paid media, sms and more).
• Create and monitor complex personalized journeys, triggers and automations with static and dynamic content.
• Lead the expansion of CRM channel capabilities into push notifications, and in-app messaging, by collaborating with development and data engineering teams.
• Analyze performance of marketing channels and journey’s across customer segments and lifecycle stages, seeking ways to improve performance by delivering insights to key stakeholders.
• Provide strategic guidance for international marketing teams to replicate & execute global programs.

Qualifications

• 5-7+ years B2C digital marketing or eCommerce experience.
• BA/BS in Marketing or related field; or equivalent experience with demonstrated proficiency.
• Experience leveraging a complex marketing automation/CRM system like ExactTarget/Salesforce, Adobe Campaign or Responsys.
• Passion for personalization, data-driven marketing and building programs that drive incremental results.
• Deep knowledge in customer segmentation, list management, deliverability and CAN-SPAM laws.
• Deep knowledge in email and CRM marketing.
• Analytical and problem-solving skills, and strong attention to detail.
• Ability to work effectively within a team in a fast paced, with a growth mindset.
• Ability to organize and prioritize multiple projects and deadlines with minimal oversight.
• Excellent analytical and quantitative skills; SQL a plus.

Additional Information

What to Do Next: 

Please send your resume and a cover letter telling us why no one is more perfect for this position than you. You can be sure that Cricut is a workplace that values individuality and variety, so write to us in your real voice and tell us what you’re all about. Please submit any online presence you may have (Twitter, Facebook, Fan pages made because of you), and if you are a DIY enthusiast, whether you think you are a good one or not, that means a lot to us, and we would love to hear about it when you send us your information!