Senior Digital Marketing Manager (Remote) at FireMon

| Atlanta, GA
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About FireMon

FireMon pioneered improving security outcomes by improving security operations in the cybersecurity industry. Technologies have changed, the threats have evolved, but our mission remains the same. Our culture is built upon four employee-driven values that focus on problem-solving, work/life balance, motivation, and innovation. These values are core to everything we do and fuel the impact our employees have on our customers, product, and overall organization. Each person is empowered to have a voice and is encouraged to collaborate, be creative, provide valuable insights, and play a role in the company's success. 

Senior Digital Marketing Manager 

This is a remote role and can be located anywhere in The United States of America

FireMon is looking for an experienced, highly motivated and capable Senior Digital Marketing Manager to join our Growth Marketing team. This person will have broad experience across all digital marketing channels with the ability to build and deliver digital marketing programs that result in a clear ROI for the business.

Key Responsibilities

  • Responsible for creating, coordinating and managing the execution of digital marketing campaign strategies including, but not limited to: SEM, social media, and display advertising campaigns.
  • Works hand-in-hand in planning, designing, and executing web, SEO with the Web Optimization Manager. 
  • Works on optimization of targeting/bidding based on results and campaign
  • Designs, builds, and maintains our social media presence.
  • Build comprehensive, integrated distribution, promotion strategies/content amplification plans that deliver on marketing objectives.
  • Lead creative testing and strategy, working closely with stakeholders and design teams to ensure all our campaigns have the best chance of succeeding.
  • Manage relationships with key vendors to understand competitor strategies, new testing opportunities, and ensuring our team is staying on the edge of innovation.
  • Drives targeting and customer segmentation to personalize digital campaigns. 
  • Report on quarterly numbers for clicks, leads, converted leads, pipeline for all online advertising activity and other relevant KPIs.
  • Develops and executes test plans to refine messaging and drive lift.
  • Contributes and influences the innovation roadmap for digital channel technologies, functionality, and platforms that deliver against business objectives and strategies. 
  • Brainstorm new and creative growth strategies.
  • Instrument conversion points and optimize user funnel.
  • Work with the entire marketing team to ensure knowledge sharing and that we are leveraging all resources available.

Required Experience

  • 5-7 years experience designing, executing, measuring, and optimizing SEM, social media, and display advertising campaigns.
  • Direct experience in setting up and optimizing Google Adword campaigns and LinkedIn campaigns.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
  • Experience in optimizing landing pages and user funnels.
  • Experience with A/B and multivariate experiments.
  • Solid knowledge in website analytics.
  • Strong analytical skills and data-driven thinking.
  • Up-to-date with the latest trends and best practices in digital marketing and Measurement.

What it Takes to be Part of the FireMon Team

FireMon provides persistent network security for hybrid environments through a powerful fusion of real-time asset visibility, continuous compliance, and automation. Since creating the first-ever network security policy management solution, FireMon has delivered command and control over complex network security infrastructures for more than 1,700 customers.
Our customers have unique and complex security problems that are difficult to solve. This doesn’t intimidate us, it inspires us. It pushes us to be more creative and find solutions to ensure their success. If this sounds like a movement you'd be interested in joining, we invite you to apply today.

FireMon provides equal employment [opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.

More Information on FireMon
FireMon operates in the Cloud industry. The company is located in Dallas, TX. FireMon was founded in 2004. It has 245 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 19 open jobs at FireMon, click here.
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