Senior Digital Marketing Channel Manager at Xylem Inc. (Charlotte, NC)

| Charlotte, NC
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Job Details

Xylem |'zīləm|

1) The tissue in plants that brings water upward from the roots;

2) a leading global water technology company.

Xylem, a leading global water technology company dedicated to solving the world's most challenging water issues, is the leading global provider of efficient, innovative and sustainable water technologies improving the way water is used, managed, conserved and re-used. Our international team is unified in a common purpose: creating advanced technology and other trusted solutions to solve the world's water challenges. We are committed to creating an organization of inclusion and diversity, where everyone feels involved, respected, valued and connected, and where everyone is free to bring their authentic selves and ideas.

If you are excited and passionate about helping us #letssolvewater, we want to hear from you!

The Role: Xylem seeks to hire a Senior Digital Marketing Channel Manager to develop, support, and execute successful organic and paid strategies that leverage digital channels to drive demand and engagement across the customer journey. We are looking for an experienced digital channel lead who can collaborate and help build a best-in-class web experience alongside a growing digital team. This is an exciting role for a self-starter, an effective communicator, and a well-versed storyteller who loves to use data to paint the path forward.

The right candidate will be to be at the forefront of redefining how we approach search marketing, inbound and performance marketing and demand generation, and taking it to new heights with innovation, creativity and a growth mindset. Working in close partnership with team members across products, marketing, and regions, this position will help drive strategy, key initiatives and the roadmap for organic and paid projects. You will report to the Director of Digital Experience and can be based remotely or in one of our offices in Rye Brook, NY - Charlotte, NC - Raleigh, NC - Chicago, IL - Washington, D.C.

Essential Duties/Principal Responsibilities:
  • Lead and educate on channel marketing strategy development, search best practices, keyword research processes and opportunity analyses
  • Continuously identify new channel growth opportunities by analyzing existing product and content architecture, SEO keyword constructs, metadata practices, content audits and data/traffic analysis
  • Develop, socialize and champion an SEO-driven content strategy among various cross-functional partners, backed by data and forecasts
  • Educate product, marketing, and development teams and partners on current industry trends and content methodologies
  • Continuously partner to implement SEO standards during site redesigns, new product rollouts, migrations, major and minor enhancements and new site features.
  • Identify and recommend opportunities across paid media to capture relevant audience share of voice and intent, and drive engagement across channels.
  • Have a clear point of view and be able to communicate and present effectively to executives, partners, and users/customers
  • Provide periodic and regular updates to team members & key partners on project status, timelines, and results.
  • Keep up with industry trends, search engine algorithm updates, competitive landscape
  • Balance several initiatives efficiently in parallel and shift priorities as needed.
  • Partner with content, product, marketing, global, regional and technical teams to track and report on organic and paid efforts.

Minimum Qualifications: Education, Experience, Skills, Abilities, License/Certification:
  • Proven experience in B2B Digital Marketing and paid media experience with a successful track record of executing, measuring, and delivering on digital marketing performance metrics.
  • Experience in SEO and/or SEM Manager or similar role. Ideally 7-10 years of experience across major search engines and marketing channels like paid media, social media, and demand side platforms. Global experience and management ideal.
  • Understanding of B2B sales process
  • Analytical orientation. Excellent at both quantitative and qualitative analysis. Strong ability to frame issues, drive appropriate analyses, and make clear, impactful recommendations.
  • Attention to detail with strong project management capabilities.
  • Successful candidate should be a hardworking, creative self-starter with an innovative attitude, with validated ability to successfully drive complex issues through analysis and resolution
  • Ability to influence and align cross-functional teams toward common goals. Defines and communicates the strategic priorities, roles and responsibilities vital to achieve a vision
  • Must have experience with enterprise websites, cultures, and work environments.
  • Experience with paid media channels and strategies.
  • Familiarity with popular SEO industry tools and resources including Google Analytics, Search Console, Tag Manager, BrightEdge, CrazyEgg, HotJar, SEMRush, and others, to glean valuable insights and findings from data.
  • Knowledge of HTML/CSS for technical SEO.
  • Understanding of key SEO tactics and approaches for Web Vitals optimization and internationalization
  • Experience with keyword search, ranking with analytical abilities to test hypotheses for content effectiveness and recommended adjustments to achieve business outcomes (e.g., traffic goals, page performance, search rankings, etc.)
  • Coordination with paid advertising, social media, and PPC efforts for greater optimization and efficiency.

Preferred Qualifications:
  • Experience supporting and influencing product, ecommerce, and content strategy.
  • Familiarity with information architecture concepts
  • International search engine experience - Baidu, Yandex, etc
  • Familiarity with test and learn and optimization approaches and
  • Creative, results-oriented and analytical problem solver
  • Passionate about SEO and focused on driving growth for the business.
  • Comfortable using data to identify and analyze areas for improvements.
  • Ability to articulate ideas in SEO content documentation, setting standards for rolling out content onto the website.
  • Excellent written and interpersonal skills.
  • Ability to thrive in a fast-paced environment and to work independently and within a team.
  • Ability to learn quickly and adapt to an always evolving search industry.
  • Ability to communicate technical information clearly and effectively to non-technical audiences.
  • Capable of prioritizing multiple ad hoc requests.
  • Strong skills with Microsoft Excel and PowerPoint

We Offer You More Than Just "A Job"
  • Professional Development -To advance the capabilities of our people, we offer a wide variety of experiences to support our employees' professional growth and continuous learning.
  • Total Rewards -We offer comprehensive programs for compensation, benefits, recognition, learning and development, work-life integration and corporate citizenship.
  • Watermark- Watermark is our corporate social responsibility program working to provide education and access to safe water to ensure healthy lives, gender equality, and resilient communities. Employees have the opportunity to learn and volunteer on various water-related projects.
  • Employee Networks- Our Employee Networks provide a professional, supportive network for employees from diverse backgrounds, including Women's, LGBT+ and Allies, Veteran's, People of Color and Allies, Hispanic Origin & Latin Affinity, Emerging Leaders, and Working Parents Networks.

Physical Demands/Work Environment:

(The physical demands and work environment described here are representative of those an employee encounters and must be met to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.)
  • Work is generally conducted in an office environment.
  • Regularly required to sit, stand, walk and reach with hands and arms.
  • Frequently required to communicate orally.
  • Ability to use hands and fingers dexterously to operate office equipment.
  • Vision abilities required by this job include close vision.
  • Will require travel to project sites.
  • Work may require lifting less than 35 lbs.
  • Employee use of personal protective equipment (PPE) may be required in certain situations.
  • Employee must comply with all local regulations and published Company work rules as well as written instructions.
  • Office: Florescent lighting, dust, recycled air, cooling fans, semi-enclosed areas, central heating, seasonal warmer temperatures and office noise.
  • Occasional domestic and international travel required.

Xylem is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
More Information on Xylem Inc.
Xylem Inc. operates in the Biotech industry. The company is located in Rye Brook, NY and Morrisville, NC. Xylem Inc. was founded in 2022. It has 10001 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 23 open jobs at Xylem Inc., click here.
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